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Archive for: Author: Stephen Berke

5 Effective and Useful Tools for Successful Content Writing

Are you set to level up your love for writing but confused on how and where to start in publishing your articles online? Worry no more, in this article are helpful tools you can use to get started on the right foot. Whether you’re a newbie blogger or an already seasoned writer, your work output still and should always be relevant, valuable, and grammatically correct. Poor content construction, spelling errors, and broken grammar can make your content less appealing and credible to your readers. For successful content writing, here are effective and useful tools you can use to help you out: Buzzsumo One major concern of writers is to always Read More

The Top E-Commerce Development Mistakes You Must Avoid

An e-commerce venture is more than just buying and selling services or products; it’s a full-blown way to run a business over the Internet. The same with manning physical stores, mistakes can be very costly. Because running an e-commerce store is as serious as running a physical store, companies have to pay attention to the development and maintenance of their e-commerce website the same way they would pay attention to the management of their physical store. Although e-commerce development can be a complicated task to some, there are different firms and companies that offer a variety of e-commerce website development services to help businesses who want to expand their markets Read More

The Top Online Marketplaces That Can Help You Sell More

With thousands, if not, millions, of online stores available for consumers to choose from, what can you possibly do to sell more? Aside from offering your products and services solely on your e-commerce website, leveraging online marketplaces is another effective way to increase your chances of being found by a wider range of online shoppers – thus, giving you more sales opportunities. What an online marketplace is An online marketplace is a website that facilitates the sale of different products and services from multiple third parties, whereas the transactions are processed by the operator of the marketplace. They are like digital versions of usual department stores that sell almost everything Read More

20 Inspirational Quotes from the Top SEO Experts

If you want to step up and improve your SEO strategies, there’s no better way to do so than learning from the experts themselves. To ensure you’re only getting the most useful and up-to-date SEO information you need to grow your skills and expertise, looking into the experiences and lessons shared by the most reputable SEO specialists is your best bet. With that, here are SEO lessons you can use from the top SEO personalities who already made their own mark in the field of SEO. Neil Patel Co-Founder of Crazy Egg, Hello Bar, and KISSmetrics “SEO is a race, not a sprint.” “Don’t optimize for conversions, optimize for revenue.” Read More

How to Create Product Listings that Convert and Sell

Of the many online shops available for consumers to choose from, you need to stand out. One way to do that is through writing enticing product descriptions that convert and sell. With the rise of different e-commerce shops today, the competition to sell gets tougher. It’s not anymore enough to have a great product or service, appealing and mobile-ready web design, and exceptional online shopping experience. You also need to prioritize creating product listings that engage, persuade, and sell. While often given lesser attention, your product listings can make or break a potential sale. They are that crucial and powerful. To write the best listings for your products and services Read More

What You Should Do When Your Business Is Slowing Down

Tough times, when a business experiences a slowdown, are inevitable. However, this slowdown is an opportunity for you and your business to grow. How? Read on. In business, there are good and not-so-good days. It isn’t always sunny. Sales won’t always be sky high. There are times for most businesses when things seem to slow down. This business slowdown can be brought about by seasonal trends, lack of demand, competition, bad decision making, recession, etc. However, you can turn this what seems to be a negative event in your business into something good. Here are only a few of the positive and productive things you can do when business is Read More

Free Google Tools and Extensions for Small Business Owners

Managing a business is no easy task. However, with Google’s free yet efficient and game-changing tools, you can increase your productivity and finish your tasks in a breeze. Google generously offers free tools and extensions that can benefit all types of entrepreneurs and increase their online productivity. Read on for a list of free Google tools and extensions and on how each one can help you with your business.   Site and SEO Management   Search Engine Optimization (SEO) management is essential in any business, most especially in e-commerce businesses. Through data-driven SEO practices, a website can be optimized for search engines and be easily found on the Web.   Read More

How to Come Up with Business Ideas That’ll Sell

Got funds to start a new business? Read on to figure out how to come up with business ideas that’ll put your funds to good use.     Like you, 63% of people in their 20s also want to own and run a business. With this fact in mind, you need to come up with a business idea that will stand out and sell. If you’re planning on venturing into a business, especially in e-commerce, the first step you need to make is to come up with a winning business idea.   To get the ideation process started, here are practical yet effective ways to come up with an idea Read More

20 Timeless Lessons from the Greatest Men in Advertising

Having a great service or product to sell is only one of the many steps to business success. How you’ll sell your product is that one important step that will reel in the sales. Regardless of your years in the business industry, you will always need to learn more to achieve your business goals and success. Whatever your business is, whether you have an e-commerce or physical store, you need to learn about marketing and advertising to be able to sell your products and services. With that, here are timeless lessons from the greatest men in advertising: David Ogilvy Founder, Ogilvy & Mather Dubbed as the “Father of Advertising,” David Read More

Tips on How to Win at Social Media Marketing

With the growing number of businesses using social media for their marketing campaigns, how can yours stand out? Read on and discover the arsenals that can help you win at social media marketing. Whether your business is only starting or one that’s been up and running for decades, social media marketing – when done right – can help you significantly expand your market and customer base. Marketing your brand or business in various social media networks and platforms can positively contribute to your acquisition of customers, and eventually, sales. The Basics Every success starts with a goal and the foundations that ground them. The same thing is true for social Read More

Budget-Friendly SEO Strategies for Business Start-Ups

For a business to build relationships with its target market and audience, it has to make its presence be felt and be seen first. In online businesses, that’s where SEO enters the picture. But, what if there’s only little budget available for SEO? With the growing number of online businesses today, it takes more effort and resources to stand out and rise above the competition – especially when you’re just starting.   The Importance of SEO   Through Search Engine Optimization (SEO) or Search Engine Marketing (SEM), it is easier for a website to be seen by users and understood by search engine robots. Having the best-looking website is of Read More

What to Learn from the Success of MailChimp’s Campaign by Droga5

MailChimp won the marketing game once again. With its “Did You Mean …?” campaign by Droga5, they pulled off yet another brilliant way to increase awareness of the brand without obviously doing so. Early this year, three bizarre yet mesmerizing short films were released, namely: MailShrimp, JailBlimp, and KaleLimp. They even had their own websites, YouTube channels, and all which sparked the curiosity and interest of everyone and made people wonder what exactly is going on.   MailShrimp     JailBlimp     KaleLimp   Apparently, these short films were all part of MailChimp’s much bigger campaign with Droga5. After watching the films, people became both confused and curious. Their Read More

Valentine’s Day Ads and Marketing Lessons You Can Learn from Them

Every love month, marketers go the extra mile to reach potential customers with their ads. And, with these Valentine’s Day ads from big and small brands alike, we can surely learn a thing or two marketing lessons. It’s that time of the year again when people become love-stricken – when flowers, cards, candle-lit dinners, chocolates, and romance fills the atmosphere. To join in on the “love” holiday, content creators and marketing companies alike go the extra mile and capitalize on the love-stricken market for their marketing campaigns and ads. We’ve rounded up some of the most memorable Valentine’s Day campaigns and ads which can teach us a thing or two Read More

Practical Ways to Encourage Customer Trust and Loyalty

Trust is one of the essential factors in being successful in the business industry. When a business acquires the trust and loyalty of its customers, sales and success naturally follow. “You can have all the facts and figures, all the supporting evidence, all the endorsement that you want, but if at the end of the day you don’t command trust, you won’t get anywhere,” says Niall FitzGerald of Unilever. True enough, any customer wouldn’t buy from a store or do business with a brand they don’t fully and personally trust. After that trust is built, loyalty follows suit. To grow your business, especially online, you need to do business in Read More

20 Inspirational Quotes from the Top E-Commerce Moguls

Entering the growing e-commerce industry can be overwhelming. More than resources and experience, you need to have a pool of support and motivation – especially from those who’ve been down the same path before. If you’re thinking of venturing into e-commerce or still figuring out a formula for your e-commerce success, get to know the e-commerce moguls of 2016’s top 10 e-commerce companies in the world. Be inspired by how one small initiative to make a difference in the business industry led them to their company’s successes. Learn a thing or two from them with their inspirational quotes.   Hiroshi Mikitani CEO, Rakuten   “Search is a good thing. But Read More

Level Up #ThrowbackThursdays With Google’s PhotoScan App

Take your #ThrowbackThursdays marketing strategies to a whole new level and make your throwback posts rise above the others with Google’s latest PhotoScan App. A week ago, Google launched and announced a new app called PhotoScan designed especially for digitizing old photographs. This new photo tool which is free for download for both Android and iOS transforms any camera phone or tablet into a portable and instant photo scanner. With this free app, you can now share glare-free throwback photos even without the real scanner.   How Google’s PhotoScan app works   Usually, we take photos of our old printed photos to try to digitize them for cloud backup, social Read More

New IG-Stories Features You Can Use to Market Your Brand Better

Instagram-Stories’ new tools and features won’t only make your story more fun; it will also help you market your brand better.     Instagram, a community of over 500 million active users, already became the home of a variety of visual storytellers including celebrities, personalities, brands, musicians, artists, photographers, etc. Last August, Instagram launched a Snapchat-like narrative photo and video story feature that disappears after 24 hours which is now popularly known as Instagram Stories.   But unlike Snapchat, Instagram Stories has a wider reach due to its scale. With 300 million people who use Instagram daily, as compared to Snapchat’s 150 million daily users, brands can reach a larger Read More

How to Retain Your Customers and Increase Their Loyalty

To make a business grow, whether it be online or offline, it takes more than just acquiring customers. Business growth comes when you get to retain your acquired customers and transform them to your loyal consumers. In thinking of strategies to grow your business, you must include customer retention and loyalty to your primary goals. While you may get overwhelmed with the joy of attracting new customers, you must also put great importance into retaining your customers. According to a study by Belly Card on marketing and customer retention trends, small and medium-sized businesses (SMBs) are advised to place more emphasis on retaining customers than in acquiring them. The reason Read More

Cart Abandonment: What It Is and Tips on How to Avoid It

At least one cart is being abandoned by an online shopper each year resulting in a continuous rise in the number of online orphans or abandoned online carts. Although cart abandonment is seriously alarming, it can be prevented. According to Listrak, today’s cart abandonment rate is at an alarming 80% with a 77% average rate for the past six months. From February to August 2016, the rate of online shopping cart abandonment has increased from 74.89% to 80.15%.   In 2015, the average cart abandonment rate was 71.39% globally, reports Barilliance, the leader in cart abandonment recovery technologies. Cart abandonment rates by device are as follows: 76% on mobile phones, Read More

How to Leverage Emotions to Increase Your Conversions

When it comes to buying decisions, humans are by nature more emotional than rational. Being able to target the consumers’ emotions and create a powerful and long-lasting bond between you and them will naturally drive conversions.     As compared to cognitive thinking, emotions are those that create a higher impact on our present and future actions. In fact, the most shared and most viral brand advertisements can be described with one word – emotional. 2015’s most viral ads have one thing in common; they all showcase emotional content such as friendship, inspiration, joy, love, empowerment, etc.   For consumers, brands and products are more than just mere objects. They Read More

Virtual Reality and Its Game-Changing Benefits to Digital Marketing

Virtual reality is now reshaping and winning the game of digital marketing. Huge and small brands are now embracing and injecting the VR technology into their digital marketing efforts.     Although virtual reality has already been a generation old, the way it is currently being used for digital marketing purposes isn’t. Virtual reality now offers a different kind of experience for both marketers and consumers.   Because of this, virtual reality has drawn a lot of attention of different brands – both big and small. More than the 360º experience feature that appeals to the market, here are other game-changing benefits VR offers:   Immersive engagement. With VR headgears, Read More

The Key Contributors to Content Marketing Success

They say, “Content is king,” but, how can your content really be king over other online competitors? We will teach you efficient ways to achieve content marketing success.     As technology advances, more and more marketers are looking for better ways to improve their marketing strategies. Nowadays, consumers aren’t any fonder of the traditional marketing campaigns such as television and magazine ads. They are now more adept and exposed to online “surfing”. This is where content marketing gets in the picture.   What exactly is content marketing about?   According to Joe Pulizzi of Content Marketing Institute,   “Content Marketing is a strategic marketing approach focused on creating and Read More

How to Create Email Newsletters People Would Love to Receive

Even if we admit it or not, thousands of email newsletters are often ignored and deleted instead of read. How can we then create email newsletters people would be excited to receive and read?     Sending newsletters shouldn’t be done for the sake of merely having something to send your subscribers. A newsletter has to be carefully crafted and packaged. More than that, it has to offer value to its recipients. It has to address and solve your subscribers’ needs.   Because there are different types of subscribers with different needs, there’s no exact and specific formula for a winning newsletter. A newsletter can be loved for different reasons Read More

How to Design an E-Commerce Website that Sells

An aesthetically appealing website is nothing if it doesn’t attract conversions that lead to sales. A website is not designed to merely look good online – its main purpose is to sell.     An expensive and stunning website design doesn’t offer assurance that your e-commerce website will automatically yield sales conversions. Often, starting business owners allocate too much of their budget on website design aesthetics without putting into consideration a design that actually converts. That’s a great loss of money.   Your e-commerce website is more than just an artwork. It’s not only meant to appeal to customers. It’s designed to encourage engagement that will lead to a successful Read More

The Anatomy of An Effective E-Commerce Product Page

Product pages are the windows that often ushers online shoppers to make a purchase. Your online store’s product pages play a major role in transforming prospect clients into actual customers.     In the e-commerce industry, there are no sales people that will sell and promote your products and personally persuade shoppers to buy them. But, for e-commerce shops, product pages are built to act as the online or virtual equivalents to human promodisers.   However, product pages are not created equal. While some sell, some don’t. To be considered effective, a product page has to drive actual conversions a.k.a. sales.   In human anatomy, the different body organs and Read More

20 Google Hangouts Hidden Emojis You Can Use

Want to juice up your regular Google Hangouts conversations? There are hidden animated emoticons and emojis you can use to improve your Hangouts experience. Conversations solely about work can be a tad bit boring. Sure, there are already a bunch of accessible emojis on Google Hangouts. But, there are still a few unlisted or secret animated emojis you can use to impress your colleagues.   By merely typing in their corresponding secret codes, you can access and make use of these hidden or secret emojis. So, without further ado, here are 20 Google Hangouts hidden emojis you to help you pep up your Gchat conversations:   LMAO Code: LMAO!!   Read More

Physical Store VS E-Commerce Store: Which Is Really Better?

If retail was a boxing match, who can possibly be the winner? Will it be the veteran brick-and-mortar physical store or the newbie online e-commerce store?   For entrepreneurs like you who want to build a shop that can attract greater sales opportunities, one of the questions you may ask is: Should I begin my business with a physical store, an online store, or both? Which will really work well for your business?   In opening a store of any kind, you must consider your products or services, business goals, and target consumers. To help you weigh in your business decisions better, here are the pros and cons of selling Read More

How To Select An E-Commerce Website Design Company

Are you ready to launch your business online? Building your e-commerce website is the first big step you have to make. Building a strong and positive web presence for your business can do wonders for its overall success. According to statistics, there are over 3 billion Internet users all over the world. 46.1% of the entire world population are on the World Wide Web, and one of the greatest ways to reach this large audience is through building an e-commerce website.   But, the question is, “How?” To help you out, here are questions you should ask yourself as your guide before looking for an e-commerce website design company for Read More

4 Sure-Fire Tips to Boost SEO of Your E-commerce Website

  Making some tweaks in the content of your website can increase your site’s search engine visibility.   You may have casually seen the term SEO (search engine optimization) over the Internet or heard it from your friends. But, do you know what it is and how it leverages your e-commerce venture? Here is a quick run-through of what SEO is and how applying it to your business can jack up your branding and profit.   SEO is a digital marketing strategy to boost the visibility of your website’s URL in non-paid (organic) search engine (particularly Google) results. The websites with the best SEO campaign are placed on top of Read More

8 Qualities to Find In Magento Developers to Ensure E-Commerce Success

Know which person(s) are best qualified to build your e-commerce website and steer it toward success. Planning to embark in the e-commerce bandwagon? Statistics and opinions of experts in modern business support that you’re making the right move. According to eMarketer, the global e-commerce sales is forecast to grow by 18.6 percent to $1.89 trillion in 2016. Even capturing a tiny slice of this international activity is already huge for your business. Why engage in e-commerce Aside from the encouraging e-commerce performance, here are other reasons why you must consider taking your business online. Eighty percent of web users purchasing items online – Netizens and even casual web users are Read More

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