Beverage
B2C/B2B
Click and Brick
Bird Rock Coffee Roasters Brews Up a Scalable BigCommerce Store with a Cost-Effective Migration From Shopify
Bird Rock Coffee Roasters is a San Diego–based specialty coffee company renowned for its direct farmer relationships, sustainable sourcing practices, and award-winning roasts. With 11 cafés across California, they serve a loyal community of coffee enthusiasts while upholding a commitment to economic, social, and environmental responsibility. Recognized as Roaster of the Year in 2012, Bird Rock continues to balance small-batch craft with scalable growth.
Bird Rock Coffee Roasters is a San Diego–based specialty coffee company renowned for its direct farmer relationships, sustainable sourcing practices, and award-winning roasts. With 11 cafés across California, they serve a loyal community of coffee enthusiasts while upholding a commitment to economic, social, and environmental responsibility. Recognized as Roaster of the Year in 2012, Bird Rock continues to balance small-batch craft with scalable growth.
Scope Summary
The Effort
Project Management
FREE
Development
210 hrs
Data
25 hrs
SEO
15 hrs
CRO
10 hrs
Total
260 hrs
Service Model
Project
i
We offer three flexible service models: On Call, Project, Monthly. See our pricing page for details.
Engagement Range
$18K – $25K
i
This range is provided only as a reference to help estimate similar engagements. Actual costs vary based on project scope, complexity, custom functionality, and client direction.
Theme: Cornerstone
Team Members
Project Manager
Developer
Data Admin
SEO/GEO Specialist
CRO Expert
Tech Stack
Klaviyo
ShipperHQ
Cart2Cart
The Challenge
Despite a strong brand and nearly finished design mockups for their next site, the existing Shopify setup was no longer the right fit. Quotes from larger agencies for the migration and build were pushing toward six figures, which was not realistic for an SMB coffee roaster. They needed a partner who could implement their new designs on BigCommerce, handle a clean data migration, preserve SEO, and support both B2C subscribers and B2B wholesale buyers without enterprise-agency pricing or overhead.
Project Goals
Migrate the ecommerce store from Shopify to BigCommerce
Implement their nearly complete design mockups using the BigCommerce Cornerstone theme
Transfer product, customer, and order data cleanly from Shopify via Cart2Cart
Recreate key product information patterns such as Tasting Notes, Origin, and Roast Profile
Configure ShipperHQ to mirror and enhance existing shipping logic and rates
Set up subscriptions for recurring coffee orders
Create a wholesale-specific page and experience tailored to B2B buyers
Maintain SEO value through URL mapping, metadata migration, and redirects
Our Approach
We started by planning an SEO-safe migration path from Shopify to BigCommerce, including URL mapping, metadata transfer, and 301 redirects to protect existing rankings. Using Cart2Cart, we migrated products, customers, and orders, then rebuilt Bird Rock’s signature product data patterns so attributes like Tasting Notes, Origin, and Roast Profile appeared consistently in the new environment.
With the data layer in place, our team implemented the nearly finished design mockups on the Cornerstone theme, aligning layouts, typography, and imagery with the brand’s established visual direction. We configured ShipperHQ to handle complex shipping rules, set up subscriptions for recurring coffee orders, and built a dedicated wholesale experience to support B2B partners alongside retail customers.
Outcome
Bird Rock Coffee Roasters now has a scalable BigCommerce store that supports both their online customers and their expanding café footprint across California. The migration preserved key product data patterns, protected SEO value, and translated their nearly finished designs into a fully functional BigCommerce experience without the cost or complexity of a large agency. With a faster, cleaner, more flexible ecommerce foundation in place, the brand can continue fueling growth online while serving customers in all 11 of their retail locations.
Growth Highlights
Successful migration from Shopify to BigCommerce.
Implementation of nearly finished design mockups.
Preservation of key product data patterns.
Successful setup of subscriptions for recurring coffee orders.
Creation of a wholesale-specific page and experience.
Conversion Rate
Improved by:
4.39 %
AOV
Improved by:
65.53 %
New Customers Rate
Improved by:
6.3 %
Date Period: Jan 01- Oct 31, 2025 VS Jan 01- Oct 31, 2024
Estimates and Timesheet
Custom Design
Theme Development
Conversion Rate Optimization