All about Gamification

February 11, 2020 by Diana
In today's world of super Droids and ginormous iPhones, immersion is everything—and it's set to change how we market our products Good marketing is not just showing content. It’s about giving an experience. Err, that’s highly arguable, we agree. But there's some truth to that, and it's all thanks to…

Harnessing the Power of

January 15, 2020 by admin
Understanding the spending habits of the opulent and the wealthy There’s a reason Salvatore Ferragamo doesn’t like making infomercials. That Maserati would only run TV ads in Europe for households earning 500,000 euros per capita. That Cartier remains a major powerhouse in embellishing the necks of superstars walking down the…

The Rise of E-Commerce: What It Means For Your Business

November 14, 2019 by admin
No force on Earth can stop the rising dominance of e-Commerce. By 2021, it will become the largest retail channel in the world.   The numbers don’t lie. US figures for online shopping in 2016 accounted for almost $395 billion in sales. This represents a whopping forty-two percent jump YoY…

The Technologies that Will Shape the Future of Ecommerce

November 7, 2019 by Diana
"Any sufficiently advanced technology is indistinguishable from magic."—Arthur C. Clarke Who would’ve thought that we’ll be developing a form of technology so advanced it can replicate human consciousness and has the potential to become self-aware? Okay, well, we’re not there yet—but it's so close it can be a bit overwhelming…

A Three-Part Guide to Setting Up an Online Business in Australia

September 24, 2019 by Diana
PART 2: LEARNING YOUR LOGISTICS In the previous article, we have discussed the basics of setting up an online business in Australia. We’ve summarized the entire process into 8 distinct steps, providing you a complete initial walkthrough of starting an online store.           Part 2 is all about logistics.          …