Home Improvement
B2C/B2B
BarnDoorz Slides Open Higher Conversions with a Strategic UX/UI Overhaul
Crafted, not manufactured, BarnDoorz is your premier online destination for stylish BarnCraft barn doors and hardware. Located in Houston, Texas, every BarnCraft door is designed with exceptional craftsmanship, attention to detail, and a dedication to quality. Backed by the manufacturing expertise of GlassCraft Door Company, BarnDoorz brings you online shopping convenience and assurance of premium products.
Crafted, not manufactured, BarnDoorz is your premier online destination for stylish BarnCraft barn doors and hardware. Located in Houston, Texas, every BarnCraft door is designed with exceptional craftsmanship, attention to detail, and a dedication to quality. Backed by the manufacturing expertise of GlassCraft Door Company, BarnDoorz brings you online shopping convenience and assurance of premium products.
Scope Summary
The Effort
Project Management
10 hrs
UX/UI Design
60 hrs
Development
160 hrs
CRO
10 hrs
Total
240 hrs
Service Model
Project
i
We offer three flexible service models: On Call, Project, Monthly. See our pricing page for details.
Engagement Range
$22k – $27k
i
This range is provided only as a reference to help estimate similar engagements. Actual costs vary based on project scope, complexity, custom functionality, and client direction.
Theme: Cornerstone
Team Members
Project Manager
UX/UI Designer
Developer
CRO Expert
Tech Stack
Adobe XD
Elfsight
The Challenge
BarnDoorz had a beautiful product line but an online experience that did not fully reflect the craftsmanship or quality of their brand. Navigation felt dated, category structure made browsing difficult, and key product pages lacked the visual storytelling needed to convert shoppers who were exploring premium, design focused doors. After years of incremental adjustments, they needed a strategic UX/UI overhaul to modernize the experience, improve conversion flow, and unify their brand presentation across devices.
Project Goals
Conduct a full UX/CRO audit of the BarnDoorz website.
Develop a modern design system that matches the craftsmanship of their products.
Improve navigation, product presentation, and checkout flow.
Integrate social media feeds and support embedded video demonstrations.
Highlight monthly promotions directly on product pages.
Deliver a cohesive, conversion optimized experience across desktop and mobile.
Our Approach
We began with a UX/CRO audit to identify friction across navigation, product discovery, and mobile layouts. From there, our design team created a full set of high fidelity mockups for the homepage, category templates, product pages, About Us, and Contact pages. We enhanced imagery, tightened content hierarchy, and improved the flow from inspiration to purchase.
Development focused on implementing the new layouts within the Cornerstone framework, optimizing load performance, improving mobile responsiveness, and integrating social media feeds and video content. We also updated transactional email templates and completed full QA testing to ensure a consistent and polished user experience before launch.
Outcome
This comprehensive UI/UX redesign is projected to elevate the online presence of BarnDoorz. Implementing a unified yet brand-distinct design across key website pages anticipates an increase in conversion rates, driven by a more intuitive user experience and compelling product presentation. This project modernizes the BarnDoorz website and solidifies their position as a leader in their segment.
Growth Highlights
More intuitive navigation and product discovery.
Modernized homepage and visual system aligned with brand craftsmanship.
Stronger product presentation with improved imagery and hierarchy.
More engaging and conversion focused product pages.
A clearer, faster path through checkout.
Overall Traffic
Improved by:
91.16 %
AOV
Improved by:
11.84 %
Customers
Improved by:
45.45 %
Date Period: Sep 01- Dec 10 2025 VS Sep 01- Dec 10 2024
We recently partnered with Always Open Commerce to redesign our website for BarnDoorz, and we couldn’t be happier with the results. From start to finish, their team was professional, responsive, and truly invested in bringing our vision to life. They took the time to understand our brand, our customers, and the functionality we needed, then delivered a site that not only looks beautiful but is also incredibly user-friendly and easy for our customers to navigate.
Their attention to detail, creativity, and ability to problem-solve throughout the process really stood out. They were always quick to communicate, open to feedback, and proactive with solutions and ideas that ultimately made the site even better than we imagined. The final product feels polished, modern, and perfectly aligned with our brand.
We’ve already received great feedback on the new website and have seen a noticeable improvement in overall user experience. We highly recommend Always Open Commerce to anyone looking for a reliable, talented partner for web design and development. We truly enjoyed working with them and look forward to collaborating again in the future.
- Erin Tiedt, President, BarnDoorz
Estimates and Timesheet
Custom Design
Theme Development
Conversion Rate Optimization