Water Filtration
B2C/B2B
Keeping a Long Standing Filtration Brand Running Smoothly from Magento to BigCommerce and Beyond
CWR Environmental Products is a leading provider of advanced water and air filtration systems for home and commercial use. With over 35 years of experience, they focus on highly effective filtration for customers with special health concerns while raising awareness about the health impact of environmental contamination.
Scope Summary
The Effort
Project Management
FREE
UX/UI Design
5 hrs
Development
5 hrs
Content Writer
3 hrs
CRO
5 hrs
SEO/GEO
5 hrs
SEO/GEO
2 hrs
Total
25 hrs
Service Model
Monthly
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We offer three flexible service models: On Call, Project, Monthly. See our pricing page for details.
Engagement Range
$2000
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This range is provided only as a reference to help estimate similar engagements. Actual costs vary based on project scope, complexity, custom functionality, and client direction.
Theme: Cornerstone Theme
Team Members
Project Manager
Data Admin
UX/UI Designer
Developer
Developer
Content Writer
CRO Expert
Tech Stack
Mailchimp
ShipStation
The Challenge
When CWR first came to AOC in 2018, they were running on Magento 1 with a previous agency that charged high rates, moved slowly, and did not feel like a long term partner. With Magento 1 approaching end of life, they needed someone they could trust to guide them through a safe platform transition and then stick around to support them afterward.
We first helped them keep Magento stable through its final stretch, then led a planned migration to BigCommerce so the brand could move onto a more modern, maintainable platform. From there, the challenge was less about “fixing a broken site” and more about keeping a mission critical ecommerce store healthy over time, handling the everyday tasks that pile up for an in house team: tax updates, content tweaks, promo changes, light CRO, and UX refinements that keep the site current without disrupting customers who depend on their filtration products.
Project Goals
Stabilize the BigCommerce storefront and reduce recurring technical issues.
Put a sustainable maintenance structure in place.
Keep tax, product, and questionnaire data accurate and up to date.
Refresh key visuals and promotional content as needed.
Support ongoing email promotions and basic CRO improvements
Our Approach
We established a Monthly Service Model focused on steady, incremental improvements rather than one off rescue projects. After migrating CWR from Magento 1 to BigCommerce, we shifted into long term support: updating tax rates, keeping questionnaire fields and product data accurate, monitoring payments, and addressing technical issues before they became customer facing problems. In parallel, we maintained and refreshed the front end experience, editing promo banners, creating and updating homepage graphics, adding new products and vlogs, and keeping content aligned with current campaigns.
To support marketing, we assisted with email promotion campaigns around key holidays and offers, ensuring the site, messaging, and landing experiences stayed in sync. Throughout, we kept the backend organized and manageable so CWR’s team could handle day to day tasks without getting buried in technical complexity.
Outcome
CWR Environmental Products now maintains ecommerce momentum through ongoing, strategic website updates and maintenance, instead of constant emergency fixes. With a more stable site, cleaner content, and coordinated promotions, they are better positioned to connect with customers who depend on clean air and water while focusing internal energy on growth rather than troubleshooting.
Growth Highlights
Stabilize the BigCommerce storefront and reduce recurring technical issues.
Put a sustainable maintenance structure in place.
Keep tax, product, and questionnaire data accurate and up to date.
Refresh key visuals and promotional content as needed.
Support ongoing email promotions and basic CRO improvements
Conversion Rate
Improved by:
8.73 %
Overall Traffic
Improved by:
32.9 %
Customers
Improved by:
5.33 %
Date Period: Jan 01- Dec 31, 2022 VS Jan 01- Dec 31, 2021
