CBD
B2C/B2B
Click and Brick
Why a Free-Agency™ Partner Was the Right Fit for a Full Shopify to BigCommerce Platform Migration
Established in 2017, Coastal Green Wellness is South Carolina’s first dedicated CBD retailer, offering premium hemp products online and through five brick-and-mortar locations. With a growing wholesale presence and a loyal customer base, they needed a stable, scalable e-commerce foundation that could keep up with their expansion.
Established in 2017, Coastal Green Wellness is South Carolina’s first dedicated CBD retailer, offering premium hemp products online and through five brick-and-mortar locations. With a growing wholesale presence and a loyal customer base, they needed a stable, scalable e-commerce foundation that could keep up with their expansion.
Scope Summary
The Effort
Project Management
FREE
UX/UI Design
20 hrs
Development
80 hrs
Data
10 hrs
SEO
10 hrs
Total
120 hrs
Service Model
Monthly
i
We offer three flexible service models: On Call, Project, Monthly. See our pricing page for details.
Engagement Range
$8K – $12K
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This range is provided only as a reference to help estimate similar engagements. Actual costs vary based on project scope, complexity, custom functionality, and client direction.
Theme: Cornerstone Light
Team Members
Project Manager
Developer
Data Admin
UX/UI Designer
SEO/GEO Specialist
Tech Stack
Recharge
Klaviyo
ShipStation
Cart2Cart
SEMrush
Marsello
Figma
The Challenge
Their previous freelancer setup had become inconsistent and unreliable, while agency quotes were far beyond what an SMB budget could justify. At the same time, platform changes meant certain key products could no longer be supported on Shopify. The brand needed a partner who could migrate everything safely, preserve SEO, rebuild critical page templates, and improve UX without the cost and rigidity of a large agency contract. AOC’s Free-Agency™ model became the clear fit.
Project Goals
Complete a full migration from Shopify to BigCommerce
Rebuild the homepage, category pages, education content, retailer finder, shipping policy, and lab work pages
Transfer all product, customer, and order data using Cart2Cart
Implement Recharge to restore subscription functionality
Preserve the brand’s established look, feel, and trust
Clean up UX, navigation flow, and data structure during the transition
Maintain all SEO value and protect existing rankings
Replicate what worked, fix what didn’t, and avoid previous delays and overages
Our Approach
We approached the migration as a full relaunch rather than a direct platform swap. After auditing the existing Shopify site, we planned a complete BigCommerce architecture that included template mapping, data requirements, subscription setup, and an SEO-safe migration path. All product, customer, and order data was migrated through Cart2Cart, while Recharge was configured to restore subscription continuity.
Each major page was rebuilt to match or improve the original layout, with clearer navigation, refined UI, and a stronger path to purchase. We preserved the brand’s look and feel while simplifying structure, cleaning up product and category data, and ensuring metadata, URLs, and redirects were properly mapped to protect rankings. The result was a polished, stable BigCommerce build ready for ongoing growth, CRO, and SEO work.
Outcome
Coastal Green Wellness now has a fast, reliable BigCommerce store that not only looks better but functions as a scalable, long-term foundation. All Shopify data was successfully transferred, subscription billing was re-established through Recharge, and SEO performance was protected throughout the transition. The new structure makes the site easier to navigate, easier to manage, and far more capable of supporting both retail and wholesale growth.
By replacing unreliable freelancers and high-cost agencies with AOC’s Free-Agency™ partnership, the client gained a stable team, predictable execution, and a store built to keep growing.
They were so satisfied with the results that they immediately hired AOC for a second BigCommerce build.
Organic Traffic
Improved by:
124.41 %
Conversion Rate
Improved by:
16.34 %
AOV
Improved by:
3.79 %
Customers
Improved by:
59.7 %
New Customers Rate
Improved by:
14.87 %
Date Period: Jan 01 – Aug 31, 2025 VS Jan 01 – Aug 31, 2024
10/10 experience. After talking with multiple freelancers and agencies, I felt as though AOC would be the best fit. Even though I was in a tight situation with a time crunch, they delivered. A front end rebuild and migration to a new platform within a three week time frame. The AOC team was great to work with, had clear communication and delivered a good value for the work. I will immediately use them for site improvements and an upcoming new project.
– David Spang, Founder, Coastal Green Wellness
Estimates and Timesheet
Custom Design
Theme Development
Conversion Rate Optimization