Automotive
B2C
From a 60 Week Freelance Failure to a Fully Functional Shopify Store Delivered on Time and On Budget
CSM Performance is a world leader in precision automotive setup tools, proudly engineered and manufactured in the USA. Their products help race teams and performance drivers simplify complex setup processes so they can focus on what matters most: speed, accuracy, and results.
CSM Performance is a world leader in precision automotive setup tools, proudly engineered and manufactured in the USA. Their products help race teams and performance drivers simplify complex setup processes so they can focus on what matters most: speed, accuracy, and results.
Scope Summary
The Effort
Project Management
FREE
UX/UI Design
30 hrs
Development
90 hrs
Data
10 hrs
SEO
10 hrs
Total
140 hrs
Service Model
Project
i
We offer three flexible service models: On Call, Project, Monthly. See our pricing page for details.
Engagement Range
$10K – $15K
i
This range is provided only as a reference to help estimate similar engagements. Actual costs vary based on project scope, complexity, custom functionality, and client direction.
Theme: Concept
Team Members
Project Manager
UX/UI Designer
Developer
Data Admin
SEO/GEO Specialist
Tech Stack
Figma
Ship Station
Cart2Cart
Boxify
POWR Photo Gallery
SEMrush
The Challenge
A migration from WordPress to Shopify was originally handed to a freelancer with a three-month timeline. Instead, the project dragged on for nearly 60 weeks, with entire stretches of zero progress, inconsistent communication, and deliverables that were prototype-level and unusable. The migration was never completed, and the client ultimately had to abandon the effort.
CSM Performance needed a dependable partner who could communicate clearly, fully own the build, and deliver a working Shopify site, not another stalled project.
Project Goals
Migrate the store from WordPress to Shopify while preserving SEO value, URL structure, and rankings.
Implement a new Shopify website that was fully functional and aligned with their brand.
Apply requested design updates across key pages for a cleaner, more polished presentation.
Handle product data customizations so the catalog was easier to manage and shop.
Implement bundle functionality and product option add-ons on product pages.
Keep communication consistent through virtual meetings, email, and a project management app.
Deliver the project on time and on budget to reset expectations after the failed freelancer engagement.
Our Approach
We started fresh by auditing the current WordPress site and mapping every required template, feature, and data point into a clean Shopify architecture. Because this was a full platform migration, we also planned an SEO-safe transition from the beginning, including URL mapping, metadata migration, and 301 redirects to preserve existing rankings and organic visibility.
With the structure defined, our UX/UI designers produced polished Figma drafts for the core pages, improving layout hierarchy, simplifying product discovery, and ensuring the new experience matched the brand’s aesthetic before development began.
Once designs were approved, our developers implemented a clean Shopify build using the Concept theme, applied all approved UX/UI layouts, and integrated the required features such as bundles and product option add-ons. On the data side, we restructured and validated product information, pricing, variants, and catalog organization, then tested every major purchasing flow to ensure stability and performance at launch.
Outcome
CSM Performance finally launched the modern, stable, fully functional Shopify store they had been trying to get for months. The new site preserves their SEO equity through proper URL mapping and redirects, delivers a cleaner and more intuitive shopping experience, and includes all required functionality such as bundles, product option add-ons, and a reorganized, easier-to-manage catalog. With consistent communication, transparent planning, and on-time delivery, the project reset expectations and restored trust after the failed engagement. CSM now has a dependable long-term partner and has already expanded the relationship by enrolling in AOC’s Growth Services for ongoing SEO support.
Branded Keyword Rankings
Improved by:
# 4
"CSM Performance" improved from Position #8 to #4
Branded Search Visibility
Improved by:
# 6
"CSM Alignment" improved from Position #10 to #6
Organic Search CTR
Achieved:
4.2 %
Average CTR across tracked keywords
Date Period: SEO Report - Sept 2025
Reference: Google Search Console, SEMrush, and SEO Performance Report (Sept 2025)
Always Open Commerce successfully implemented our new Shopify website and made the requested design updates and product data customizations. The team ensured effective communication through virtual meetings, email, and project management app. The project delivery was on time and on budget.
- Colton Miller, Founder, CSM Performance
Estimates and Timesheet
Custom Design
Theme Development
Conversion Rate Optimization