Wholesale Gifts
B2B
Wholesale Gift Store Reclaims Control With Reliable, Fast BigCommerce Support
HolisticTrader.co.uk is a wholesale website serving resellers since 2000. They supply shops, online stores, therapists, market vendors, eBay sellers, and other trade buyers across the UK with holistic and spiritual goods.
HolisticTrader.co.uk is a wholesale website serving resellers since 2000. They supply shops, online stores, therapists, market vendors, eBay sellers, and other trade buyers across the UK with holistic and spiritual goods.
Scope Summary
The Effort
Project Management
FREE
UX/UI Design
6 hrs
Development
10 hrs
Data
1 hrs
CRO
3 hrs
SEO
5 hrs
Total
25 hrs
Service Model
Monthly
i
We offer three flexible service models: On Call, Project, Monthly. See our pricing page for details.
Engagement Range
$2,000
i
This range is provided only as a reference to help estimate similar engagements. Actual costs vary based on project scope, complexity, custom functionality, and client direction.
Theme: Cornerstone
Team Members
Project Manager
Data Admin
UX/UI Designer
Developer
SEO Specialist
CRO Expert
Tech Stack
Adobe XD
Mailchimp
The Challenge
Before finding AOC, Holistic Trader worked with a UK based agency whose slow turnaround times, poor communication, and high retainer made even simple fixes frustrating. Meanwhile, functional issues were piling up—broken scrolling, faulty search results, incorrect tax logic, sale tags not appearing, inconsistent delivery information, failed filters, and GA4 data that was no longer accurate.
The site had also accumulated years of custom code, making it harder and harder to maintain. For a wholesale business serving trade customers who rely on fast and accurate ordering, these issues were becoming costly. They needed a partner who could respond quickly, solve problems efficiently, and stabilize the entire storefront.
Project Goals
Restore smooth navigation across desktop and mobile
Fix search accuracy, tax display, and sale tagging
Standardize delivery and returns details across the site
Resolve wholesale customer group and access issues
Reconfigure GA4 so reporting is trustworthy
Implement a functional newsletter popup to support lead growth
Provide fast, reliable support that replaced the slow UK agency experience
Our Approach
We began with a comprehensive technical review to identify root causes for every issue the UK agency had left unresolved. Our developers repaired page and mobile scroll problems, corrected tax and sale tag logic, and fixed search inconsistencies so wholesalers could quickly find what they needed.
We added a working newsletter popup, rebuilt delivery and returns content for clarity, and restored GA4 tracking so the team could make decisions based on accurate data. Wholesale segmentation and filter logic were also cleaned up to ensure trade buyers saw the correct pricing and access.
Most importantly, we provided fast turnaround, clear explanations, and proactive recommendations, addressing the exact gaps that caused the client to leave their previous agency.
Outcome
By resolving the issues their UK agency never addressed and stabilizing core functionality, Holistic Trader regained control of their BigCommerce site. AOC’s responsiveness, attention to detail, and consistent communication replaced the slow and inflexible support they previously endured.
The result is a more dependable wholesale storefront with stronger usability, clearer customer flows, and a solid technical base that finally allows them to focus on growth instead of firefighting.
Growth Highlights
Significantly improved response and turnaround times
Stable functional foundation after years of accumulated issues
Accurate search, tax logic, and sale tagging
Clearer delivery and returns structure
Reliable GA4 analytics
Improved wholesale UX and conversion pathways
Conversion Rate
Improved by:
10.24 %
AOV
Improved by:
2.12 %
Returning Customers Rate
Improved by:
5.4 %
Date Period: Apr 01- Dec 31, 2025 VS Apr 01- Dec 31, 2024
AOC have been great to work with, we’ve been extremely impressed with their efficiency, attention to detail, and excellent communication. All of our tasks have been completed to perfection, it has been like a breath of fresh air for us. We would highly recommend them!
- Mel H. Content Manager, Holistic Trader
Estimates and Timesheet
Custom Design
Theme Development
Conversion Rate Optimization