Lighting
B2B/B2C
HTM Lighting Solutions Illuminates Long Term Growth With a Full Service Monthly Partnership
Based in Tampa, Florida, HTM Lighting Solutions has been delivering innovative LED lighting systems since 2008, serving residential, commercial, and industrial customers around the world. They combine engineering driven products with a customer first mindset, making them a go to source for specialty and architectural lighting.
Based in Tampa, Florida, HTM Lighting Solutions has been delivering innovative LED lighting systems since 2008, serving residential, commercial, and industrial customers around the world. They combine engineering driven products with a customer first mindset, making them a go to source for specialty and architectural lighting.
Scope Summary
The Effort
Project Management
FREE
UX/UI Design
20 hrs
Development
10 hrs
Marketplace/CRO
5 hrs
Data
8 hrs
SEO/GEO
22 hrs
Total
65 hrs
Service Model
Monthly
i
We offer three flexible service models: On Call, Project, Monthly. See our pricing page for details.
Engagement Range
$2K – $4K
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This range is provided only as a reference to help estimate similar engagements. Actual costs vary based on project scope, complexity, custom functionality, and client direction.
Theme: ShowTime
Team Members
Project Manager
UX/UI Designer
Developer
Developer
Marketplace/CRO Expert
SEO/GEO Specialist
Data Admin
Tech Stack
Adobe Photoshop
Adobe XD
Mailchimp
Amazon
Walmart
eBay
The Challenge
For years HTM tried to solve their ecommerce workload with freelancers and then with high cost in house developers. Freelancers were inconsistent, poorly documented, and hard to keep long term. In house hires were expensive and still could not cover the full mix of email marketing, design, development, marketplace management, CRO, and SEO.
As the brand grew, the Shopify store, Amazon presence, email program, and marketplaces like Walmart and eBay all needed coordinated support. Instead, work was fragmented, campaigns were reactive, and technical issues like bugs, 404s, indexing problems, and template fixes piled up. HTM needed a stable, ongoing partner who could handle everything from Amazon A+ content and weekly campaigns to UX fixes, SEO, and analytics under one monthly model.
Project Goals
Replace freelancers and failed in house hires with one reliable monthly partner.
Build a consistent email marketing engine for promotions, product launches, and content.
Improve Shopify UX, performance, and conversion paths
Support Amazon A+ content and marketplace expansion on Walmart and eBay
Clean up technical issues, 404s, and structured data for SEO
Maintain visual and brand consistency across site, email, Amazon, and ads
Create a scalable workflow that can support 100 plus hours per month across multiple roles
Our Approach
HTM moved to AOC’s Monthly Service Model, giving them access to a full team rather than a single role. From 2020 through 2025, we built a multi channel production rhythm that covers email marketing, design, development, CRO, SEO, Amazon, and marketplaces. Early work focused on designing and scheduling Amazon A+ content, holiday and product feature email campaigns, homepage banners, and product imagery, all optimized for mobile and fast loading. In parallel, we fixed recurring technical issues like Shopify zoom bugs, CEIL errors, broken 404s, and structured data for review snippets and indexing.
As the relationship deepened, the scope expanded into continuous UX and CRO improvements. We integrated video galleries on key product pages, implemented sticky headers, refined mobile layouts, and optimized cart and checkout flows. On the marketing side, we supported Google Ads and Meta Ads campaigns, maintained seasonal branding changes, and kept content and creative aligned across Shopify, email, Amazon, Walmart, and eBay. SEO work included link building, on page improvements, GSC fixes, and resolving indexing issues. Today HTM averages more than 120 hours per month with AOC, tracked by role and task so the team always knows where the budget is going and what impact it is driving.
Outcome
HTM Lighting Solutions now runs a coordinated ecommerce and marketing program instead of a patchwork of disconnected efforts. Their Shopify store, Amazon listings, marketplaces, emails, and ads all benefit from one integrated team that understands their products, brand standards, and priorities. Tasks that once took multiple revisions now move faster because the AOC team knows what HTM likes and what works for their audience.
By treating HTM as a long term growth partner rather than a one off project, AOC has helped them improve usability, conversion, and operational efficiency across every channel. The result is a brighter, more predictable growth engine powered by a monthly model that delivers real value and clarity instead of headaches and churn.
Growth Highlights
Stable, multi year monthly partnership replacing freelancers and failed in house dev attempts.
Consistent weekly and monthly email campaigns that support promotions and product launches.
Stronger Amazon presence through A+ content and aligned branding.
Improved UX across desktop and mobile, including video galleries and sticky headers.
Technical debt reduced, with recurring bugs, 404s, and indexing issues resolved.
Coordinated campaigns across Shopify, email, Amazon, Walmart, eBay, Google Ads, and Meta Ads
Conversion Rate
Improved by:
36 %
AOV
Improved by:
4 %
Overall Traffic
Improved by:
206 %
Date Period: Jan 01- Dec 31, 2023 VS Jan 01- Dec 31 2022
We used freelancers for years and even tried multiple in-house web developers, but it was expensive and we still never had the full mix of skills we needed. AOC’s all in one hourly model finally gave us a reliable team for design, development, email, and marketplace work, and we now average 120 plus hours a month with clear time tracking and great communication. After 1.5 years they know our products, our preferences, and how we work, so projects move faster and smoother. Great team, great value, highly recommended.
- Hugo M., CEO, HTM Lighting Solutions
Estimates and Timesheet
Custom Design
Theme Development
Conversion Rate Optimization