Home Improvement
B2C/B2B
Opening the Door to Enhanced Conversions with a Streamlined BigCommerce Design
Knockety designs and manufactures beautifully crafted, high-quality doors built to elevate both the look and security of any home or business. Their expert craftsmen combine premium hardwoods, steel, glass, and advanced manufacturing techniques to produce doors that balance style, durability, and refinement. With a wide range of traditional, modern, and fully custom designs, Knockety helps homeowners, builders, and professionals create entrances that truly reflect their personal style and vision.
Knockety designs and manufactures beautifully crafted, high-quality doors built to elevate both the look and security of any home or business. Their expert craftsmen combine premium hardwoods, steel, glass, and advanced manufacturing techniques to produce doors that balance style, durability, and refinement. With a wide range of traditional, modern, and fully custom designs, Knockety helps homeowners, builders, and professionals create entrances that truly reflect their personal style and vision.
Scope Summary
The Effort
Project Management
10 hrs
UX/UI Design
40 hrs
Development
120 hrs
CRO
10 hrs
Total
180 hrs
Service Model
Project
i
We offer three flexible service models: On Call, Project, Monthly. See our pricing page for details.
Engagement Range
$12k – $15k
i
This range is provided only as a reference to help estimate similar engagements. Actual costs vary based on project scope, complexity, custom functionality, and client direction.
Theme: Cornerstone
Team Members
Project Manager
UX/UI Designer
Developer
CRO Expert
Tech Stack
Adobe XD
The Challenge
Knockety wanted a digital storefront that matched the elegance and craftsmanship of their doors. After seeing the success of AOC’s work on their sister brand BarnDoorz, they wanted a refined version of the same design system, adapted for a completely different product line.
Their existing store lacked the polish, structure, and conversion flow needed for high-ticket home improvement products. Navigation felt dated, product discovery required too many steps, and core pages didn’t clearly communicate quality or value.
They needed a modern, reliable BigCommerce experience that reflected the premium nature of the brand while improving usability across desktop and mobile.
Project Goals
Duplicate and update BarnDoorz website template to accommodate Knockety's products.
Enhance the header and footer.
Improve the Blog Index Page.
Optimize the Homepage.
Enhance Product Categories and Category Pages.
Showcase Promotions effectively.
Enhance the About Us Page.
Optimize the Transactional Email Template.
Perform a User Experience Evaluation.
Implement Quick Fixes to address immediate usability issues.
Our Approach
Our team began by replicating the BarnDoorz website design, adapting the template to suit Knockety's unique brand and product offerings. We then focused on enhancing key areas of the site, including the header and footer, homepage, category pages, product pages, and the about us page. We also optimized the transactional email template and performed a user experience evaluation to identify areas for improvement. Finally, we implemented quick fixes to address immediate usability issues, such as removing the newsletter popup, fixing spacing issues, correcting text alignment on mobile, resolving schema code errors, and fixing broken images.
Outcome
Knockety opened the door to higher conversions and a sharper digital presence with a refined BigCommerce design built on the proven BarnDoorz foundation. The updated layout, cleaner UX, and improved content structure allow their premium products to shine while creating a frictionless shopping experience that appeals to both homeowners and trade professionals. The result is a more trustworthy, visually polished, and conversion-ready platform aligned with Knockety’s craftsmanship and growth goals.
Growth Highlights
Enhanced brand presentation with a visually appealing website.
Improved user experience with streamlined navigation and intuitive design.
Increased website performance with quick fixes and optimizations.
Overall Traffic
Improved by:
177.91 %
Returning Customers Rate
Improved by:
138.1 %
Date Period: Oct 15- Nov 30, 2025 VS Oct 15- Nov 30, 2024
Estimates and Timesheet
Custom Design
Theme Development
Conversion Rate Optimization