Medical Devices
B2B/B2C
A Modern Shopify Migration That Elevates a Medical Device Brand’s Digital Credibility
mTrigger develops innovative biofeedback technology used by physical therapists, occupational therapists, athletic trainers, and clinical researchers worldwide. As their audience expanded, their WooCommerce site could no longer support the performance, structure, or polish the brand required.
mTrigger develops innovative biofeedback technology used by physical therapists, occupational therapists, athletic trainers, and clinical researchers worldwide. As their audience expanded, their WooCommerce site could no longer support the performance, structure, or polish the brand required.
Scope Summary
The Effort
Project Management
FREE
UX/UI Design
10 hrs
Development
40 hrs
Data
5 hrs
SEO
5 hrs
Total
60 hrs
Service Model
Project
i
We offer three flexible service models: On Call, Project, Monthly. See our pricing page for details.
Engagement Range
$5k – $7k
i
This range is provided only as a reference to help estimate similar engagements. Actual costs vary based on project scope, complexity, custom functionality, and client direction.
Theme: Impulse
Team Members
Project Manager
UX/UI Designer
Developer
Data Admin
SEO/GEO Specialist
Tech Stack
Adobe XD
Cart2Cart
Semrush
The Challenge
The existing WordPress/WooCommerce build was difficult to maintain, visually dated, and limited in how well it explained their medical technology or guided clinical users. Educational blog content was scattered, product pages lacked hierarchy, and the platform occasionally created unnecessary friction for healthcare professionals evaluating the device.
A bigger risk was losing the strong SEO foundation built over years of publishing articles, guides, and clinical resources. Any migration needed to protect rankings, preserve URLs, and ensure continuity across dozens of high-value content pieces. They needed a Shopify migration partner who could deliver a modern, credible presentation while safeguarding their educational ecosystem and overall visibility.
Project Goals
Migrate the entire site from WordPress/WooCommerce to Shopify.
Transfer all blog content via Cart2Cart without losing structure or metadata.
Preserve SEO value through URL mapping, redirects, metadata migration, and cleanup.
Redesign the storefront for a clearer user journey and more professional clinical presentation.
Build new informational pages for different practitioner types (PT, OT, ATC)
Improve product pages with custom metafields, standardized imagery, and clearer hierarchy
Implement an impactful homepage with an auto-playing hero video to showcase device usage
Clean up and reorganize collections to prevent unfinished categories from appearing
Transfer coupon codes and discount logic for uninterrupted promotional workflows
Our Approach
The migration began with a UX/UI redesign of the home page, creating a refined visual hierarchy and stronger brand presence. The homepage was rebuilt around an auto-playing product demo video, followed by structured “Science,” “Story,” and profession-specific sections designed in Adobe XD for clarity and clinical credibility. Product pages received custom metafields for referrer tracking, standardized visuals, and improved content segmentation.
On the data side, we coordinated closely with Cart2Cart to migrate the entire blog library while preserving URLs, images, categories, and SEO signals. We introduced an automatic fallback thumbnail system for older posts and optimized metadata across all new and migrated pages. Finally, URL mapping, redirect implementation, analytics verification, and technical cleanup ensured a fully SEO-safe migration with zero loss in visibility.
Outcome
The new Shopify site delivers a polished, clinically credible experience that better represents the sophistication of the technology. Healthcare professionals now navigate clearer informational paths, engage longer with educational content, and convert more consistently on product pages. The SEO transition was seamless, preserving hard-earned rankings and strengthening long-term visibility. With this modern platform and improved content structure, the brand is positioned for sustained growth across clinical, DTC, and educational channels.
Growth Highlights
Seamless WooCommerce → Shopify migration with SEO preserved
Clearer, more professional storefront and user journey
Optimized product pages with standardized imagery and custom data
Practitioner-focused pages to support targeted audiences
High-impact homepage showcasing real product usage
Clean collections and uninterrupted promotions
Overall Traffic
Improved by:
52 %
AOV
Improved by:
11 %
Customers
Improved by:
7 %
Date Period: Q1 2026 VS Q4 2025
It was great working with the always commerce team! They were quick to respond, and helpful with feedback. Their process was very organized and clear and they were successful in the ultimate task of migrating our website smoothly. I would recommend them to anyone!
- Paul Boutoussov, Product Manager, mTrigger
Estimates and Timesheet
Custom Design
Theme Development
Conversion Rate Optimization