Industrial Fashion
B2C
RefrigiWear Warms Up Their Website with an Accessibility-Focused Remediation
Hard at work since 1954, RefrigiWear provides warm and durable insulated workwear to help people all over the world Master the Cold®. From the cold storage freezers of meatpacking districts to the frozen tundra of Alaska, RefrigiWear has been keeping working people warm for over seventy years.
Hard at work since 1954, RefrigiWear provides warm and durable insulated workwear to help people all over the world Master the Cold®. From the cold storage freezers of meatpacking districts to the frozen tundra of Alaska, RefrigiWear has been keeping working people warm for over seventy years.
Scope Summary
The Effort
Project Management
FREE
Development
100 hrs
Total
100 hrs
Service Model
On Call
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We offer three flexible service models: On Call, Project, Monthly. See our pricing page for details.
Engagement Range
$5k – $8k
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This range is provided only as a reference to help estimate similar engagements. Actual costs vary based on project scope, complexity, custom functionality, and client direction.
Theme: Cornerstone
Team Members
Project Manager
Developer
The Challenge
Even a company with such a strong legacy can face unexpected challenges in the digital world. When an ADA audit from the American Foundation for the Blind revealed accessibility issues on their website, RefrigiWear knew they had to act. The audit found a range of technical problems, from missing ARIA labels to insufficient color contrast, potentially hindering the experience for visually impaired users. The task ahead was clear, addressing these accessibility gaps while preserving the familiar design, seamless user experience, and core functionality that RefrigiWear customers expect.
Project Goals
Correct ARIA roles.
Improve semantic HTML structure.
Adjust color contrast.
Ensure keyboard-focus visibility.
Update link and button descriptions.
Fix screen-reader labeling inconsistencies.
Improve accessibility score and compliance level.
Move the website closer to WCAG 2.1 AA compliance.
Deliver a more inclusive experience for all users.
Our Approach
Our team followed a structured remediation workflow. We first reviewed the filtered Component Issue sheet and aligned each item with a clear technical action plan. After implementation, we retested each fix using tools such as WAVE, Axe, and Lighthouse. As a final step, we provided an updated accessibility ranking/report to clearly show the "before and after" status.
Outcome
RefrigiWear warmed up their website with an accessibility-focused remediation. Addressing a wide range of technical accessibility gaps delivered a more inclusive experience for all users and moved their website closer to WCAG 2.1 AA compliance.
Growth Highlights
Improved accessibility score.
Improved compliance level.
The website moved closer to WCAG 2.1 AA compliance.
More inclusive experience for all users.
Estimates and Timesheet
Custom Design
Theme Development
Conversion Rate Optimization