Apparel
B2C
From Shopify to BigCommerce: Robby and Harley Build a Scalable Storefront for Growth
Robby and Harley is a North Carolina based clothing brand that celebrates individuality with bold, artistic prints for customers of all ages, including imaginative kids. Each piece is designed to bring out personal style and self expression, turning everyday outfits into wearable art.
Robby and Harley is a North Carolina based clothing brand that celebrates individuality with bold, artistic prints for customers of all ages, including imaginative kids. Each piece is designed to bring out personal style and self expression, turning everyday outfits into wearable art.
Scope Summary
The Effort
Project Management
FREE
UX/UI Design
30 hrs
Development
60 hrs
CRO
10 hrs
Data
10 hrs
Total
110 hrs
Service Model
Project
i
We offer three flexible service models: On Call, Project, Monthly. See our pricing page for details.
Engagement Range
$8k – $12k
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This range is provided only as a reference to help estimate similar engagements. Actual costs vary based on project scope, complexity, custom functionality, and client direction.
Theme: Lifestyle Theme
Team Members
Project Manager
UX/UI Designer
Developer
Data Admin
The Challenge
After outgrowing their Shopify store, Robby and Harley was looking for a change.. The catalog, navigation, and page structure did not fully support their growing product line or the story driven presentation they wanted for the brand. As they planned a move to BigCommerce, they needed more than a basic theme install. The migration had to bring products, content, and key pages across without chaos, while also improving how collections, categories, and regional branding were presented.
At the same time, the new BigCommerce storefront needed to be properly structured from day one. Core pages were incomplete, product sorting was inconsistent, and legal and policy pages were either missing or not connected. They needed a stable BigCommerce foundation that could scale with new designs, promotions, and collections, without constant rework.
Project Goals
Migrate the storefront from Shopify to BigCommerce using a Lifestyle Stencil theme.
Complete and organize key pages including homepage, category, product, and inner pages.
Apply consistent North Carolina brand elements across the site.
Clean up navigation, subcategories, and product sorting for easier browsing.
Put legal and policy pages in place for a professional and compliant foundation.
Our Approach
We began by setting up and configuring the Lifestyle theme in a Stencil environment, then mapped the Shopify catalog into BigCommerce with a focus on clean structure and predictable behavior. The team built out the homepage, product pages, category pages, and key inner content pages so that the new store felt complete at launch, not like a work in progress. We applied Robby and Harley’s North Carolina branding throughout the site, standardized product sorting on category pages, removed unnecessary subcategories for simpler navigation, and expanded product titles on the homepage for better visibility. To round out the build, we created and connected core legal pages including Privacy Policy, Returns Policy, and Terms of Service, and ensured basic SEO elements such as store logo usage and key system pages were correctly configured.
Outcome
Migrating from Shopify to BigCommerce gave Robby and Harley a stronger foundation for growth. Instead of patching an aging store, they now have a cohesive, fully configured Lifestyle based storefront with clear navigation, consistent branding, and the right legal and structural pieces in place. The new setup makes it easier to add products, run promotions, and tell their brand story, while giving the team a scalable platform they can refine and expand over time.
Growth Highlights
A well organized BigCommerce Lifestyle theme configured for long term use.
Cleaner navigation and product sorting that makes browsing easier.
A complete set of core pages and legal content for a professional storefront.
A migration path from Shopify that preserves brand equity while improving structure.
Estimates and Timesheet
Custom Design
Theme Development
Conversion Rate Optimization