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How a Luxury Tableware Brand Elevated Their Digital Growth With AOC After Leaving a Large U.S. Agency
For more than 35 years, VIETRI has been the premier American importer of handcrafted Italian tableware, linens, glassware, and home décor. Inspired by a family trip to Italy in 1983, the brand celebrates the art of gathering around the table, offering heirloom-quality pieces handcrafted by Italian artisans. Their mission is simple and timeless: inspire connection, elevate the everyday, and bring the beauty of Italy into homes across the world.
For more than 35 years, VIETRI has been the premier American importer of handcrafted Italian tableware, linens, glassware, and home décor. Inspired by a family trip to Italy in 1983, the brand celebrates the art of gathering around the table, offering heirloom-quality pieces handcrafted by Italian artisans. Their mission is simple and timeless: inspire connection, elevate the everyday, and bring the beauty of Italy into homes across the world.
Scope Summary
The Effort
Project Management
FREE
UX/UI Design
10 hrs
Development
30 hrs
Data
11 hrs
CRO
4 hrs
Digital Marketing
2 hrs
SEO/GEO
3 hrs
Total
60 hrs
Service Model
Monthly
i
We offer three flexible service models: On Call, Project, Monthly. See our pricing page for details.
Engagement Range
$3k – $4k
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This range is provided only as a reference to help estimate similar engagements. Actual costs vary based on project scope, complexity, custom functionality, and client direction.
Theme: Expanse
Team Members
Project Manager
UX/UI Designer
Developer
SEO/GEO Specialist
CRO
Tech Stack
Google Ads
Microsoft Advertising
Klaviyo
Microsoft Clarity
Yotpo
Rebuy
The Challenge
VIETRI had been working with a large U.S. agency under a costly monthly retainer. While the brand looked polished on the surface, real progress was slow, simple updates took weeks, and high fees limited how much meaningful work could be done each month. Critical needs like page-speed improvements, checkout refinements, SEO cleanup, and conversion optimization remained stagnant.
Before committing to another long-term contract, they wanted to test a leaner, more responsive partner. The initial assignment was small but important: migrate their Shopify blog to a WordPress subdomain while preserving SEO and matching the luxury aesthetic of their main storefront. The goal was to evaluate speed, communication, design quality, and technical precision before expanding the relationship.
Project Goals
Migrate the Shopify blog to a new WordPress subdomain
Preserve SEO rankings, metadata, and content structure
Match the refined luxury aesthetic of the main VIETRI brand
Improve content flow to support storytelling and product discovery
Evaluate AOC’s speed, communication, and design capabilities before long-term engagement
Establish a partner capable of ongoing monthly improvements (CRO, SEO, UX, and Paid Ads)
Our Approach
We treated the blog migration as a full brand extension, not a basic transfer. Our team crafted a custom WordPress layout aligned with VIETRI’s artisan aesthetic, optimized the content structure for storytelling and CRO, and executed a clean SEO-safe migration. After launch, we started maintaining VIETRI’s Shopify Plus store, delivering ongoing CRO improvements, UX/UI updates, technical maintenance, product-data cleanup, SEO optimization, and full Google + Bing Ads management, providing the continuous enhancements their former agency could not deliver.
Outcome
The test project validated what VIETRI was looking for: speed, communication, precision, and value. Their blog launched seamlessly with zero SEO loss, and ongoing monthly work has steadily improved navigation, speed, conversions, product data consistency, and paid media performance. Today, VIETRI has a long-term partner who actively monitors performance, recommends improvements, and evolves the site month after month, at a fraction of their previous agency’s cost. The result is a faster, more flexible, and more strategic digital program aligned with their brand’s long-term growth.
Overall Traffic
Improved by:
34 %
AOV
Improved by:
13 %
New Customers Rate
Improved by:
6 %
Date Period: Jul 01- Nov 30, 2025 VS Jul 01- Nov 30, 2024
AOC has been outstanding to work with for the last 7 years. I recommend them to anyone looking to leave their agency or consultants and switch to a more cost effective solution. I have done various projects from wide scale migrations of multiple stores to optimizing stores that generate 8 figures annually and everything in between. I have always enjoyed working with this great team of dedicated individuals that are professional, kind and hardworking.
- Rodger Jaskolka, E-Commerce Analyst, Vietri