Software & Technology
B2C/B2B
When Big Agencies Quoted Over $50K, AOC Delivered a Full BigCommerce Redesign Plus Email Templates at a Fraction of the Cost
Since 1995, Motion Media has equipped artists, designers, and studios with the cutting-edge tools they need to bring creative ideas to life. Their mission is rooted in a simple belief, technology should amplify creativity, not complicate it. With decades of trust and a loyal creative community, they needed an online experience that matched the quality of the brands they represent.
Since 1995, Motion Media has equipped artists, designers, and studios with the cutting-edge tools they need to bring creative ideas to life. Their mission is rooted in a simple belief, technology should amplify creativity, not complicate it. With decades of trust and a loyal creative community, they needed an online experience that matched the quality of the brands they represent.
Scope Summary
The Effort
Project Management
FREE
UX/UI Design
45 hrs
Development
135 hrs
CRO
10 hrs
Total
190 hrs
Service Model
Project
i
We offer three flexible service models: On Call, Project, Monthly. See our pricing page for details.
Engagement Range
$15K – $20K
i
This range is provided only as a reference to help estimate similar engagements. Actual costs vary based on project scope, complexity, custom functionality, and client direction.
Theme: Cornerstone Light
Team Members
Project Manager
Developer
UX/UI Designer
CRO Expert
Tech Stack
Adobe.XD
Searchanise
Klaviyo
HubSpot
The Challenge
Before coming to AOC, Motion Media sourced quotes from several BigCommerce agency partners, all coming in above $50,000, far exceeding their budget for what was primarily a UX/UI overhaul and structural rebuild. They also grew frustrated with SHOGUN’s limitations and needed more flexibility, cleaner layouts, and a more modern customer experience.
Project Goals
Redesign the full BigCommerce storefront with a modern, intuitive UI/UX
Replace SHOGUN with BigCommerce Page Builder for more scalable control
Rebuild key pages for improved hierarchy, clarity, and visual appeal
Fix existing bugs, template errors, and incorrect widget regions
Create fully redesigned transactional email templates that matched the new brand direction
Streamline product discovery and improve customer engagement
Enhance the checkout experience and integrate personalized product suggestions
Our Approach
We restructured the site page-by-page inside BigCommerce Page Builder, replacing SHOGUN with a cleaner, more flexible architecture that preserved speed and stability. The UX/UI team produced polished layouts in Adobe XD that modernized page hierarchy, improved product storytelling, and aligned visual styles across all touchpoints.
Development then implemented each approved design, correcting widget regions, fixing legacy bugs, optimizing layouts, and ensuring consistency from homepage through checkout. In parallel, we redesigned the entire suite of transactional email templates in Klaviyo, giving Motion Media a cohesive brand experience from site visit to post-purchase follow-ups.
Outcome
Motion Media now has a streamlined, visually compelling BigCommerce experience that finally matches the quality of the creative brands they represent. The shift from SHOGUN to Page Builder unlocked true design flexibility, while the redesigned email templates strengthened customer communication and retention.
With a sharper UI, smoother navigation, and cleaner layout structure, the site now guides customers effortlessly from discovery to purchase, transforming casual visitors into loyal buyers. And best of all, they achieved a full-scale redesign, UX upgrade, and email transformation at a fraction of the quotes offered by traditional BigCommerce agencies.
Growth Highlights
Engaging interface that captivates and drives conversions.
Significantly enhanced user experience.
Showcase products in a visually compelling manner.
Simplified checkout process.
Personalized recommendations.
Seamless integration with social platforms.
Conversion Rate
Improved by:
80%
AOV
Improved by:
18.15%
Customers
Improved by:
1.59%
Returning Customers Rate
Improved by:
15.14%
Date Period: Jan 01 - Jun 15, 2025 VS Jan 01 - Jun 15, 2024
Estimates and Timesheet
Custom Design
Theme Development
Conversion Rate Optimization