Case Study

Bad Dog Tools BigCommerce Store Update Improves User Experience and Increases Sales

Billing Model:  Project

Collaboration:  Hubstaff Task

Industry:  Project

Sells to:  Hubstaff Task

Bad dog tools case study
Service Rendered:
Theme Development Custom Design
UX Improvement
Team Members
Developer
Designer
Project Manager
Account Manager
Apps used
Klaviyo

01

Their backstory

Bad Dog Tools craft specialty and multipurpose tools to elevate every DIY enthusiast's experience. They asked to update their most current website theme and improve the UX of the BigCommerce Store to increase engagement and conversions.
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02

What they asked

Bad Dog Tools requested to revamp their digital presence by updating their current theme across multiple touchpoints, including headers, homepage, category pages, and product pages. They sought a comprehensive design overhaul that would better reflect their brand while enhancing user experience. We craft an intuitive navigation system that guides users through visually striking headers featuring bold graphics of their tools in action.

03

How we did it

We embarked on a comprehensive overhaul to enhance user experience and visual appeal, utilizing advanced Page Builder for dynamic layouts that showcase tools in vibrant detail. A header fix was implemented to streamline navigation, then introduced an innovative homepage layout to captivate visitors, reconfiguring elements for better flow. Corresponding images and content was applied to every category page and product pages to enhance search engine optimization (SEO), as well as inform and engage customers effectively, driving conversions.
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04

Outcome

The update improved bounce rates and increased conversion rates. With strategically placed calls-to-action and optimized product displays, customers are more engaged—transforming casual browsers into loyal buyers.