Case Study

Southern Parts Warehouse Transitions to a New BigCommerce Store Design and Domain

Billing Model:  Project

Collaboration:  Hubstaff Task

Industry:  Automotive

Sells to:  Business to Consumer

Service Rendered:
Theme Development Custom Design
UX Improvement
Team Members
Project Manager
Developer
Designer
Data Administrator
Apps used
Suredone

01

Their backstory

Southern Parts Warehouse is the world’s largest Parts Warehouse dealership that serves adventurous enthusiasts. They asked for a new BigCommerce Store design and changed their domain name to southerpartswarehouse.com from SouthernHondaParts.com.

02

What they asked

Southern Parts Warehouse asked for a fresh and engaging BigCommerce store design, including the vital step of rebranding from SouthernHondaParts.com to the newly minted SoutherpPartsWarehouse.com. This shift aimed to broaden market appeal beyond Honda parts, reflecting an expansive inventory that caters to various automotive needs while maintaining the trusted reputation established in their original domain.

03

How we did it

Our team undertook a thorough review of the existing framework, pinpointing areas where bugs were hindering both functionality and user experience. Through diligent testing protocols and collaborative efforts, we ensured that each feature harmonized with the innovative design vision established by Southern Parts Warehouse. The recent enhancements executed on the website have notably transformed user engagement, incorporating vibrant images into both the homepage and category pages. We optimized various sections across these pages to enhance accessibility and relevance. We introduced a comprehensive search table, complemented by integrated search filters that allow for more precise queries tailored to individual needs.

04

Outcome

Each element of the interface ensures that every click propels customers through optimized navigation paths, thoughtfully crafted for both seasoned shoppers and newcomers alike. Southern Parts Warehouse reaffirmed the company's unwavering commitment to quality service at every touchpoint. This design has an inviting atmosphere where users feel valued and empowered, enhancing their overall shopping journey while reinforcing brand loyalty.