Performance Nutrition / Hydration
Direct to Consumer
Building a Clearer Shopify Journey for Personalized Athlete Hydration
GroundSwell Nutrition is a direct-to-consumer performance-nutrition brand serving athletes and active consumers with personalized hydration products. Always Open Commerce structured a Shopify design and development engagement around translating a completed Figma direction into reusable storefront components, strengthening product understanding and trust, and preserving important subscription and campaign workflows.
NineDot is redefining social drinking with cannabis infused beverages crafted for connection without the downsides of alcohol. Inspired by the Nine Dot Puzzle, the brand pushes boundaries with drinks designed to be approachable, modern, and memorable. As a brand new startup entering a high growth market, they needed a digital presence that could introduce their vision, explain a new category, and create immediate trust with customers and retail partners.
Scope Summary
The Effort
Shopify Dawn Theme Implementation
Reusable Sections & Templates
UX/UI & Product Education
Core Storefront & Support Templates
Launch Validation & QA
CRO Review & Responsive QA
Case Study Category
Ecommerce Builds
This range is provided only as a reference to help estimate similar engagements. Actual costs vary based on project scope, complexity, custom functionality, and client direction.
Service Model
Project
i
We offer three flexible service models: On Call, Project, Monthly. See our pricing page for details.
Theme: Dawn
Team Members
Christine: Project Manager
Aldfrei: UX/UI Designer
Jazpher: Developer
Tech Stack
Figma
Launch Context
GroundSwell Nutrition entered a project-based Shopify engagement in May 2026 with a completed Figma direction that still needed to be translated into a maintainable storefront. The build needed to improve product understanding and first-visit trust while turning the approved design into reusable Shopify components across the core storefront experience.
Built To Do More
The implementation needed to meet several build requirements:
Translate the completed Figma direction into Shopify Dawn.
Create reusable, manageable sections and templates through Theme Customizer.
Improve navigation, product education, visual hierarchy, and first-time shopper clarity.
Support responsive experiences across desktop, tablet, and mobile.
Implement the core storefront and support templates included in the project.
Create a maintainable Shopify structure for ongoing content updates.
Review conversion friction and validate critical purchase and sign-up journeys.
Experience & Build Strategy
Rather than treating the Figma file as a set of fixed pages, the implementation translated the design into a reusable Shopify system. The plan connected design interpretation, theme development, conversion review, responsive implementation, and quality assurance around a maintainable storefront structure
Key Build Decisions
Reusable Shopify System
Reusable sections and templates were planned so the internal team could manage content through Shopify Theme Customizer after implementation.
Core Storefront & Support Templates
The scope included homepage, blog, support, contact, product-review, search, 404, shipping, FAQ, and navigation experiences.
Product Understanding & Trust
The storefront direction prioritized product education, visual consistency, premium presentation, and mobile usability for shoppers evaluating personalized hydration products.
Conversion Review & Responsive QA
The implementation included conversion-focused review and responsive QA across the key storefront journeys covered by the project.
Launch Readiness
The engagement scope included a CRO review across 93 documented checkpoints and QA criteria covering CTA clarity, purchase and sign-up paths, responsive behavior, and browser/device behavior.
Final validation confirmed completion of the planned implementation and QA scope, including the critical purchase, sign-up, and responsive journeys covered by the project.
Launch Outcome
GroundSwell Nutrition launched the completed Shopify implementation with reusable content structures, clearer product education, responsive customer journeys, and the planned CRO and QA work completed within the project scope.
Estimates and Timesheet
Custom Design
Theme Development
Conversion Rate Optimization
More Ecommerce Builds
See how growing ecommerce brands turned launch plans into better storefront experiences.
Ecommerce Builds
How Collegiate Waves Launched a Brand-New Shopify Store for College and Lake-Life Apparel
Ecommerce Builds
Rescuing a Delayed Shopify Build and Bringing Giannos' Figma Design to Life
USA
Philippines
