Design & Optimization Services
UX / UI Design
Good ecommerce design helps customers find products, understand information, and complete purchases with less effort. We design experiences that balance usability, brand presentation, and business objectives.
WHAT WE DO
Homepage design
Product page layouts
Category page structure
Navigation planning
Mobile layouts
Visual hierarchy
Design systems
User experience recommendations
Conversion Rate Optimization (CRO)
Conversion optimization focuses on understanding how customers interact with your store and identifying opportunities to reduce friction throughout the shopping journey.
WHAT WE DO
CRO audits
Product page evaluations
Cart flow reviews
Checkout friction analysis
Trust signal reviews
Analytics assessments
Prioritized optimization recommendations
Mobile Optimization
Mobile traffic represents a significant portion of ecommerce activity, but mobile experiences often receive less attention than desktop experiences. We help improve mobile usability, navigation, and purchasing workflows.
WHAT WE DO
Mobile navigation improvements
Responsive layout fixes
Product page optimization
Tap target reviews
Sticky actions
Sticky actions
Mobile cart reviews
Mobile checkout assessments
Site Speed Optimization
Performance affects both user experience and ecommerce operations. Slow-loading pages can reduce engagement, impact conversions, and create unnecessary friction throughout the shopping experience.
WHAT WE DO
Performance audits
Image optimization reviews
Script evaluations
App impact assessments
Theme cleanup
Core Web Vitals support
Performance recommendations
Accessibility & Usability Improvements
Accessibility and usability improvements help create a more usable experience for a broader range of customers while addressing common barriers related to navigation, forms, content, and page interactions.
WHAT WE DO
Accessibility audits
Contrast reviews
ARIA implementation support
Keyboard navigation testing
Form labeling reviews
Semantic structure improvements
Screen reader compatibility recommendations
Landing Page Design
Landing pages help connect marketing campaigns, product launches, promotions, and category-specific initiatives to focused customer experiences designed around a specific goal.
WHAT WE DO
Campaign landing pages
Product launch pages
Promotional pages
Lead generation pages
Paid advertising landing pages
Collection landing pages
mobile-focused landing page design
A/B Testing Support
When multiple solutions are possible, testing can provide data to support decision-making. We help plan, structure, and evaluate tests designed to improve customer experience and conversion performance.
WHAT WE DO
Test planning
Hypothesis development
Page variation concepts
Call-to-action testing
Layout testing
Performance analysis
Optimization recommendations
Why Brands Use AI & Automation
Built for Practical Operational Improvement
AI and automation should support real business needs rather than operate as isolated tools. The goal is to improve how teams work day-to-day across customer support, sales, marketing, and operations.
Reduced Manual Work
We identify repetitive processes that can be automated without negatively affecting customer experience or internal control.
Faster Customer Response
Automated chat, support flows, and follow-up systems help customers receive answers and next steps more quickly.
Cleaner Internal Handoffs
Automations reduce friction between teams by routing leads, tasks, and support requests to the right systems and people.
Connected to Your Existing Tools
We design automation around your current ecommerce, CRM, marketing, and support stack rather than replacing it.
Featured Case Studies
Real Ecommerce Design and Optimization Projects
Bad Dog Tools
Redesigned for better UX and SEO, featuring intuitive navigation, dynamic layouts, and clear typography to convey brand reliability.
TYE Medical
Completed a clean and modern site redesign, with a focus on updating the user experience to build trust and confidence with the customer.
Trophy Outlet
Improved the UI/UX and site performance of their online store, and developed pages built with a client-editable architecture for easy updates.
Free-Agency™ Proof
What Clients Say About Working With AOC
“A breath of fresh air — daily communication, great execution, and fast after-launch support.”
J.J. Strong
Engineer and Web Coordinator
Problem: Freelancers moved slow. Agencies left them in the dark.
Conversion Rate
34.48%
AOV
1.19%
Returning Customer Rate
151.92%
Data Coverage: Aug 28, 2024 – Jan 29 2025 VS Aug 28, 2023 – Jan 29 2024
Frequently Asked Questions
No. We support full redesign projects, page-level improvements, conversion optimization initiatives, mobile usability enhancements, accessibility improvements, landing page development, and testing programs.
Yes. We can support UX strategy, interface design, front-end implementation, quality assurance, and ongoing optimization efforts.
Yes. We evaluate mobile navigation, product discovery, page layouts, cart behavior, checkout experiences, and performance issues that may affect mobile users.
Yes. Many projects focus on improving an existing theme through layout refinements, user experience improvements, mobile optimization, performance enhancements, and conversion-focused updates.
Yes. We review accessibility concerns and provide recommendations or implementation support related to contrast, labels, keyboard navigation, ARIA structure, and screen reader compatibility.
Yes. We can help plan tests, create variations, implement changes, and review results depending on the platform and available testing tools.
Ready to Improve the Ecommerce Experience?
Whether you’re improving usability, increasing conversions, optimizing mobile experiences, or refining key customer journeys, we can help create a more effective ecommerce experience.
USA
Philippines
