Launch & Migrate
Store launches get harder when storefront, data, search, apps, QA, and go-live decisions move separately. Always Open Commerce brings the relevant workstreams into one launch or migration plan built around what the business is actually changing.
Launch & Migrate Services
Choose the service that best matches what is being built, moved, updated, protected, or prepared for launch.
New Store Builds
Build a new ecommerce storefront with clear site structure, essential pages, navigation, theme setup, and app coordination, with launch requirements and QA planned from the start.
Platform Migrations
Move your store to a new ecommerce platform with a coordinated plan for storefront setup, data transfer, redirects, apps, testing, and the dependencies that affect launch.
Theme Updates & Migration
Refresh or migrate your storefront theme without changing ecommerce platforms, addressing templates, layouts, and existing customizations while coordinating testing to reduce avoidable disruption.
Data/Catalog Migration
Move or restructure product, collection, customer, order, and catalog data through planned mapping, cleanup, and validation, with destination requirements checked before launch.
SEO Migration
Reduce avoidable SEO risks during a migration or relaunch through URL mapping, redirect planning, metadata review, crawl considerations, and launch QA.
App Setup
Install and configure essential ecommerce apps for your new or migrated storefront, coordinating app settings, dependencies, and launch readiness within the agreed project scope.
Technical Audits
Identify technical risks before a build, migration, or launch by reviewing your current storefront, theme, applications, tracking, and other dependencies that could affect project planning.
Launch Support
Bring the final launch steps together with pre-launch QA, go-live planning, issue ownership, team coordination, and post-launch monitoring when included in the project scope.
When This Becomes a Priority
Launch & Migrate becomes relevant when a new storefront, replatform, theme transition, or go-live has dependencies that need to be coordinated before launch.
Your Platform or Theme Is Limiting Progress
Your store needs a new foundation, platform, or updated theme to support changing business and operational requirements.
Migration Risks Are Adding Up
Data, redirects, integrations, applications, and existing customizations create dependencies that need attention before migration.
Launch Workstreams Aren’t Aligned
Storefront, data, SEO, applications, testing, and launch tasks need coordinated ownership so important dependencies aren’t missed.
Launch & Migration Work in Practice
Migration
Bird Rock Coffee Roasters Brews Up a Scalable BigCommerce Store with a Cost-Effective Migration From Shopify
Ecommerce Builds
From Stalled Launch to Growth: Rescuing The Roots Company’s Four-Week B2B Sprint
Frequently Asked Questions
Start with the business change. A net-new storefront points to New Store Builds, a platform change to Platform Migrations, a theme-only transition to Theme Updates & Migration, and focused needs can point to Data/Catalog Migration, SEO Migration, App Setup, Technical Audits, or Launch Support.
No. SEO Migration can address URL mapping, redirects, metadata, crawl considerations, and launch QA within scope, but search performance depends on many factors. Always Open Commerce does not guarantee rankings, traffic, or complete ranking preservation after a migration.
Platform Migrations covers the broader move between ecommerce environments. Data/Catalog Migration focuses specifically on moving or restructuring approved records and catalog information. Data migration can be one workstream inside a larger platform migration or a separate project.
Not automatically. Launch Support can include a defined post-launch monitoring period for the approved transition. Ongoing maintenance, new features, unrelated troubleshooting, and continued optimization should be scoped separately when needed.
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