Automotive Parts
B2C
A Modern BigCommerce Migration Built for Faster Navigation and Better Parts Discovery
Southern Parts Warehouse is one of the largest OEM powersports parts suppliers in the United States, serving riders, mechanics, and motorsports enthusiasts nationwide. For years they operated on a legacy platform that made updates difficult, slowed their operations, and restricted their ability to scale. To support their growing inventory and deliver a smoother shopping experience, they chose to migrate entirely to BigCommerce.
Southern Parts Warehouse is one of the largest OEM powersports parts suppliers in the United States, serving riders, mechanics, and motorsports enthusiasts nationwide. For years they operated on a legacy platform that made updates difficult, slowed their operations, and restricted their ability to scale. To support their growing inventory and deliver a smoother shopping experience, they chose to migrate entirely to BigCommerce.
Scope Summary
The Effort
Project Management
FREE
UX/UI Design
30 hrs
Development
100 hrs
Data
30 hrs
SEO
10 hrs
Total
170 hrs
Service Model
Project
i
We offer three flexible service models: On Call, Project, Monthly. See our pricing page for details.
Engagement Range
$12k – $17k
i
This range is provided only as a reference to help estimate similar engagements. Actual costs vary based on project scope, complexity, custom functionality, and client direction.
Theme: Tribes Automotive
Team Members
Project Manager
UX/UI Designer
Developer
Data Admin
CRO Expert
Tech Stack
Adobe XD
Cart2Cart
ShipperHQ
The Challenge
Their legacy platform lacked modern UX structure, efficient search capabilities, and the stability needed for a catalog of this size. Navigation felt rigid, page layouts were outdated, and managing parts data required tedious manual work. Customers struggled to locate the correct items quickly, and the site performance made scaling increasingly difficult.
Southern Parts Warehouse needed more than just a facelift, they needed a modern ecommerce foundation: faster load times, cleaner product discovery paths, and a platform flexible enough to support new features and ongoing improvements.
Project Goals
Migrate the entire storefront from their legacy platform to BigCommerce
Modernize the visual design across key templates
Improve homepage, category, and product layouts
Fix long-standing functional issues and UI inconsistencies
Implement improved onsite search with filters and structured results
Create a more intuitive catalog browsing experience
Ensure stable performance across all devices
Our Approach
We began by auditing the existing legacy system to determine how best to map products, categories, and navigation into BigCommerce’s architecture. After completing the data structure and template mapping, our design team created new, modern visual layouts that made parts discovery easier and improved the overall merchandising strategy.
During development, we introduced stronger visual hierarchy on the homepage, optimized category layouts, and implemented a structured search table with enhanced filtering powered by Searchanise. We also identified and resolved legacy bugs, fixed display issues, and improved UI components to make browsing faster and more intuitive. Every change was tested across desktop, tablet, and mobile to ensure smooth performance.
Outcome
The migration to BigCommerce delivered a significantly faster, cleaner, and more intuitive shopping experience. Customers can now locate OEM parts with far less friction, and the modern design makes the site feel more trustworthy and easier to navigate.
Southern Parts Warehouse now operates on a stable, scalable platform equipped to support future enhancements, better product organization, and ongoing performance improvements, giving their large catalog and customer base the experience they deserve.
Growth Highlights
Seamless migration to BigCommerce on a stable, scalable platform
Modern, user-friendly design that builds trust and improves navigation
Enhanced search and catalog functionality, making it easier for customers to find OEM parts quickly
Resolved long-standing UI and functional issues for a smoother shopping experience
Optimized performance across all devices, supporting future enhancements
Estimates and Timesheet
Custom Design
Theme Development
Conversion Rate Optimization