Digital Marketing LITE
Redefine marketing by focusing on brand-building.
A marketing coordinator typically creates and manages marketing campaigns on multiple platforms to boost revenue
Marketing coordinators are responsible for consolidating the efforts of different specialists such as writers and SEO experts
A content writer creates, develops, edits, and publishes written content for a variety of digital platforms
A content writer’s scope of work includes sites, blogs, emails, social media posts, and infographics
An SEO specialist analyzes, reviews, and implements changes to sites so they are optimized for search engines
SEO specialists typically coordinate with content writers to develop keywords to increase site traffic
Writer develops content based from the client's needs
Revisions will be made if necessary
Coordinator devises a campaign tailored for the client's expectations
New content will be used for the campaign
SEO specialist optimizes content for the campaign to maximize site traffic and potential convesions
Content may be revised