Understanding AOC’s Digital Marketing Services

Marketing Coordintor

Functions

A marketing coordinator typically creates and manages marketing campaigns on multiple platforms to boost revenue

Marketing coordinators are responsible for consolidating the efforts of different specialists such as writers and SEO experts

  • FUNDAMENTALS

  • Resourcefulness
  • Communicative
  • Creative
    and driven
  • SKILLS REQUIRED

  • Communication Skills
  • Analytical Thinking
  • Social
    Media Savvy

TOOLS USED

Content Writer

Functions

A content writer creates, develops, edits, and publishes written content for a variety of digital platforms

A content writer’s scope of work includes sites, blogs, emails, social media posts, and infographics

  • FUNDAMENTALS

  • Promises Value
  • Compelling and
    Fulfilling
  • Clarity and Conciseness
  • SKILLS REQUIRED

  • Strong Research Skills
  • Grammar
    proficiency
  • Copywriting and editing

TOOLS USED

SEO Specialist

Functions

An SEO specialist analyzes, reviews, and implements changes to sites so they are optimized for search engines

SEO specialists typically coordinate with content writers to develop keywords to increase site traffic

  • FUNDAMENTALS

  • Consistency of
    Site Traffic
  • Effective
    Linking
  • SKILLS REQUIRED

  • Critical Thinking
  • Analytical
    Skills
  • Writing and
    Editing skills

TOOLS USED

Content Development

Writer develops content based from the client's needs

Revisions will be made if necessary

Campaign Implementation

Coordinator devises a campaign tailored for the client's expectations

New content will be used for the campaign

Search Engine Optimization

SEO specialist optimizes content for the campaign to maximize site traffic and potential convesions

Content may be revised

To sum it up...

  • AOC’s Digital Marketing LITE services provides marketing services to retailers online
  • LITE is a hybrid marketing scheme composed of multiple marketing channels, from email to loyalty programs
  • LITE is a data-driven approach to marketing that encourages customers to make repeat purchases