Understanding AOC’s Digital Marketing Services
Marketing Coordintor
Functions
A marketing coordinator typically creates and manages marketing campaigns on multiple platforms to boost revenue
Marketing coordinators are responsible for consolidating the efforts of different specialists such as writers and SEO experts
FUNDAMENTALS
- Resourcefulness
- Communicative
- Creative
and driven
SKILLS REQUIRED
- Communication Skills
- Analytical Thinking
- Social
Media Savvy
TOOLS USED
Content Writer
Functions
A content writer creates, develops, edits, and publishes written content for a variety of digital platforms
A content writer’s scope of work includes sites, blogs, emails, social media posts, and infographics
FUNDAMENTALS
- Promises Value
- Compelling and
Fulfilling - Clarity and Conciseness
SKILLS REQUIRED
- Strong Research Skills
- Grammar
proficiency - Copywriting and editing
TOOLS USED
SEO Specialist
Functions
An SEO specialist analyzes, reviews, and implements changes to sites so they are optimized for search engines
SEO specialists typically coordinate with content writers to develop keywords to increase site traffic
FUNDAMENTALS
- Consistency of
Site Traffic - Effective
Linking
SKILLS REQUIRED
- Critical Thinking
- Analytical
Skills - Writing and
Editing skills
TOOLS USED
Content Development
Writer develops content based from the client's needs
Revisions will be made if necessary
Campaign Implementation
Coordinator devises a campaign tailored for the client's expectations
New content will be used for the campaign
Search Engine Optimization
SEO specialist optimizes content for the campaign to maximize site traffic and potential convesions
Content may be revised
To sum it up...
- AOC’s Digital Marketing LITE services provides marketing services to retailers online
- LITE is a hybrid marketing scheme composed of multiple marketing channels, from email to loyalty programs
- LITE is a data-driven approach to marketing that encourages customers to make repeat purchases
