Tools / DIY / Hardware
DTC and B2B
From 207 Site Errors to 2: GoGrit’s Technical SEO Cleanup
An SEO audit identified 207 active site errors on a website with existing keyword visibility. Always Open Commerce prioritized the technical cleanup, improved page targeting, and reduced the active error count to 2.
An SEO audit identified 207 active site errors on a website with existing keyword visibility. Always Open Commerce prioritized the technical cleanup, improved page targeting, and reduced the active error count to 2.
Scope Summary
The Effort
SEO site audit
Schema Cleanup
Duplicate content fixes
Metadata improvements
Broken link cleanup
Case Study Category
SEO & GEO
Service Model
Monthly
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Theme: Cornerstone
Team Members
Vianca: Project Manager
Keito: SEO
Maxx: Developer
Tech Stack
SEMrush
Analytics
GA4 Analytics
Bigcommerce
Search Opportunity
GoGrit had existing keyword visibility, but the site also carried a large technical backlog. The audit identified schema problems, duplicate content, metadata issues, broken links, and 404 pages across the website.
The immediate objective was a focused cleanup rather than a broad growth campaign. The work centered on issues most likely to affect crawlability, page quality, and the ability of priority pages to support future organic performance.
Search Priorities
Establish a clear technical SEO baseline through a full site audit.
Prioritize and resolve the highest-impact issues from the 207-error baseline.
Correct schema, duplicate-content, metadata, broken-link, and 404 issues.
Give priority pages clearer keyword targeting and search purpose.
Maintain the cleaner baseline through continued site-health monitoring.
SEO & GEO Strategy
The 207-error audit established the work plan. Issues were grouped by technical impact, followed by page-level optimization and continued monitoring.
What We Implemented
SEO Site Audit
The initial audit established the error baseline and grouped issues by technical impact, making it possible to address the highest-priority problems first.
Schema and Duplicate Content Cleanup
Schema and duplicate-content issues were corrected to improve page consistency and reduce conflicting search signals.
Metadata, Broken Link, and 404 Fixes
Metadata gaps, broken links, and 404 pages were cleaned up to reduce crawl waste and prevent users and search engines from reaching dead ends.
Page Optimization
Priority pages were refined around relevant search terms so each page had a clearer search purpose.
Ongoing Technical SEO Support
With the major error backlog resolved, ongoing support now focuses on monitoring site health and correcting new issues before they accumulate.
Search Visibility Results
| Metric | Result | Context |
|---|---|---|
| Techinical SEO Errors | Reduced from 207 to 2 | Before-and-after SEO audit screenshots. |
Business Context
GoGrit’s active technical SEO errors fell from 207 to 2, replacing a large unresolved backlog with a much cleaner site-health baseline.
With the highest-priority issues addressed, ongoing work can concentrate on page optimization and new findings instead of repeatedly managing the same technical debt.
Outcome
The technical SEO program reduced GoGrit’s active error count from 207 to 2 and established a substantially cleaner baseline for continued search maintenance and page optimization.
Estimates and Timesheet
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