Expert-Driven User Experience and
Conversion Rate Optimization Audit

A UX/CRO audit can provide invaluable insights into identifying pain points and opportunities for improvement. Partner with
us to see the difference great user experiences can make in optimizing conversions and maximizing ROI.

UX-CRO-Banner

Convert more visitors to customer

Driving traffic to your website is the first step to success. Converting visitors into customers is growth. Modifying websites to resonate with target audiences creates a more engaging and compelling online environment.

Our agency implements proven optimization strategies that enhance user experience and drive conversions.

Convert more visitors
Optimize your website with CRO Auditing

Optimize your website with CRO Auditing

CRO Auditing is understanding the behavior of your website, visitors, and identifying potential roadblocks to conversion.

With a professional CRO Audit, you can gain information that’s free from internal biases, for a clear and objective assessment of required improvements.

What is a UX Audit?

A UX audit improves user experience, displaying their product data. Conducting a comprehensive analysis of your UX uncovers opportunities for growth, and areas hindering user satisfaction.

During a UX audit, we review various aspects of your SaaS or product marketing site including usability, UI design, functionality, and conduct thorough research on user interaction.

What is a UX Audit
Why You Need a UX Audit

Why You Need a UX Audit

  • circle check list Identify potential issues
  • circle check list 1 Verify mobile-optimization across devices
  • circle check list 2 Recognize growth inhibitors
  • circle check list 3 Conversion rates optimization techniques
  • circle check list 4 Enhance user engagement and interaction
  • circle check list 5 Provide proven strategies

How Our Process Works

Our UX audit and CRO services ensure better user satisfaction, performance and more conversions

Step 1 - Audit

STEP 1 - UX/CRO Audit

A thorough audit involves examining every aspect, from its design and layout to its functionality and content.

Step 2 - Client Review

STEP 2 - Client Review

Once suggestions have been presented, the client can confirm which ones they would like to implement.

Step 3 - SoW and Quote

STEP 3 - SoW & Quote

Outline the project scope, objectives, timeline, and other pertinent information necessary for successful project completion. 

Step 4 - Mockup

STEP 4- Mockup

Mockup creation for a visual representation of all proposed changes before implementation.

Step 5 - Development

STEP 5 - Development

The development of the proposed and confirmed changes to the website, prioritizing user experience, functionality, and visuals.

Step 6 - Quality Checking

STEP 6 - Quality Checking

Quality Checking ensures that the final product meets all specifications and requirements set forth in the approved mockup.

STEP 7 - Client Approval

STEP 7 - Client Approval

This final step serves as a testament to the collaboration and dedication put forth by both parties throughout the project.

UI/UX Audit

Usability involves a thorough UI/UX audit assessing effectiveness, ensuring intuitive design, visual appeal, and high functionality.

A successful UI/UX audit identifies barriers or inefficiencies hindering users from navigating through the website and accomplishing their desired tasks.

This Audit includes analysis on:

  • Audience
  • Brand Awareness
  • Layout responsiveness
  • Heat mapping
UI UX Audit

3.2%

and above is a good conversion rate for ecommerce

57%

of users won’t recommend a business with a poorly designed website

61%

say that if they don’t find what they’re looking for within five seconds, they’ll go to another site

How Our CRO and UI/UX Audit Process Skyrockets Conversion Rates

Collaboration Process

Collaboration

Our approach is working closely with clients, as we believe that understanding their goals and needs delivers successful solutions.

Evaluation Process

Evaluation

Our in-depth analysis allows us to grasp and evaluate the current state of your site and identify areas for improvement.

Implementation process

Implementation

We meticulously compile a detailed audit report as a foundation ensuring seamless implementation in every aspect of the project.

Analyzing Each Page

Analyzing each page

Examining the design, navigation, architecture, and overall user experience of every individual page aids in identifying potential pain points and opportunities for improvement.

Usability and architechture of the site

Usability and architecture of the site

Assessing how your site is organized, from high-level pages in your navigation down to sub categories, tags, and filters.

Suggestions mockups in wireframe

Suggestions mockups in wireframe

Once potential pitfalls have been identified, wireframe mockups of any visually-driven suggestions will be created.

Explore competitor websites

Explore competitor websites

Studying all elements on competing websites helps pinpoint areas where they excel or fall short in comparison.

What We Audit

E-commerce Platforms

E-commerce Platforms

Large e-commerce websites with extensive elements

  • Product Pages
  • Category Pages
  • Search Functionality
Corporate Websites

Corporate Websites

Medium to large corporations with diverse audience

  • Lead Generations
  • Sales
  • Subscriptions
Content Portals

Content Portals

Hubs for extensive types of content

  • Article
  • Videos
  • Podcasts
Benefits of UX CRO Audit

Benefits of UX|CRO Site Audit

Increase Conversion Rate

Optimizing and assessing the performance of every element in a website show areas for improvement, ultimately leading to increased conversion rates. Implementing strategic changes based on these findings, streamlines the user journey and enhances engagement.

Deeper Understanding of User Base

Analyzing the overall performance of a website uncovers data on user behavior, preferences, and pain points. This deeper understanding produces recommendations for a targeted optimization strategy that aligns expectations and requirements

Prioritizing Critical or Urgent Fixes

Distinguish between severity and priority to efficiently allocate resources and address issues in a timely manner. Classifying bugs into levels prioritizes efforts based on the potential impact on users or system performance

Boost Customer Satisfaction

Foster positive relationships with customers with a responsive, visually appealing, and well-designed interface. Continuously improve based on audits and feedback that cultivate strong connections and build reputation from delivering excellent service

Optimized Content and Page Layout

A well-structured page layout contributes to improved conversion rates, guiding users towards desired actions. Optimized content ensures websites rank higher in search results, driving more organic traffic

Lower Bounce Rates, Higher Engagement

Streamlined navigation encourages higher engagement levels, leading to longer browsing sessions and more interactions with calls-to-action. Regular audits refining UI/UX elements alongside CRO strategies, establishes a website that attracts traffic and develops loyalty

Benefits of UX CRO Audit

Benefits of UX|CRO Site
Audit

Increase Conversion Rate

Optimizing and assessing the performance of every element in a website show areas for improvement, ultimately leading to increased conversion rates. Implementing strategic changes based on these findings, streamlines the user journey and enhances engagement.

Deeper Understanding of User Base

Analyzing the overall performance of a website uncovers data on user behavior, preferences, and pain points. This deeper understanding produces recommendations for a targeted optimization strategy that aligns expectations and requirements.

Prioritizing Critical or Urgent Fixes

Distinguish between severity and priority to efficiently allocate resources and address issues in a timely manner. Classifying bugs into levels prioritizes efforts based on the potential impact on users or system performance.

Boost Customer Satisfaction

Foster positive relationships with customers with a responsive, visually appealing, and well-designed interface. Continuously improve based on audits and feedback that cultivate strong connections and build reputation from delivering excellent service.

Optimized Content and Page Layout

A well-structured page layout contributes to improved conversion rates, guiding users towards desired actions. Optimized content ensures websites rank higher in search results, driving more organic traffic.

Lower Bounce Rates, Higher Engagement

Streamlined navigation encourages higher engagement levels, leading to longer browsing sessions and more interactions with calls-to-action. Regular audits refining UI/UX elements alongside CRO strategies, establishes a website that attracts traffic and develops loyalty.

Testimonials

"My company unsuccessfully used several development agencies over the years - promises not kept and delay in services made the changes inevitable. I met Steve in 2016 and was impressed with his knowledge and the inclusive services that his company could provide for my business. Four years later and even a change in our website platform - I have been extremely satisfied with AOC. The communication with the team and the follow up has been exceptional."

—Dr. Diane Romeo

"We had difficulties hiring an in-house developer which turned out to be costly with limited skills. We decided to try AOC, an all-in-one agency. Their package fee included web development, design, and other services, which suited our company well. We have been using them for 1.5+ years and are highly satisfied. The team is responsive and efficient. Working with AOC has become easier over time as they understand our preferences and expectations. We highly recommend AOC. "

—Hugo M.

"I think my site and product pages are some if not the best pages i've ever seen. The whole team has done a terrific job and should be commended for all the attention to detail. Thank you as well for the push at the end with all these smaller tasks that you jumped on quickly and knocked out for me. As positive feedback goes, there is never enough to go around and much of what you do goes without notice. I am so pleased with the outcome that if you had a tip jar I would fill it with some joy!"

—Christopher W. Brown

“The website looks incredible – your team was top notch. We couldn’t be happier with the new look of Metro’s site. To be honest, this had to be the easiest and most efficient website build I’ve ever managed. Props to the AOC team for the professionalism and quality work.”

—Audra W.

"The initial communication not only included information about them, but they put together an amazing sample of work. The research they did to offer a compelling website was spot on. Being able to reference others in the industry to help our site stand out."

—Steve

"AOC have been great to work with, we’ve been extremely impressed with their efficiency, attention to detail, and excellent communication. All of our tasks have been completed to perfection, it has been like a breath of fresh air for us."

—Mel H.

"Steve, Diana and Team did a great job on our project. When there were some unseen issues the team were quick to respond and items were fixed immediately. Will work with the team again"

—Ben C.

"It was a pleasure dealing with Always Open Commerce. They exceeded my expectations and helped the project run smoothly, on time, and on budget. I highly recommend."

—Richard D.

"The team at Always Open Commerce were awesome to work with. They quickly took care of the tasks I had lined up for them. Would recommend them to others and will use them in the future for sure!"

—Andrew S.

"Always Open Commerce changed this. They now help us manage as well as built us a platform that has helped our business grow exponentially over the past few years. Their communication, pricing, and completion time on tasks is excellent and the best we have seen in the business. We highly recommend Always Open Commerce for any of you website development and management needs."

—Camden Peterson

Why Choose Us?

With years of experience and dedicated professionals, our team excels in creating seamless user experiences that captivate and engage customers. Their expertise in development and design ensures that every aspect of a website or app is carefully crafted to enhance usability and satisfaction.

Why Choose Us

Frequently Asked Questions

What is UX and CRO?

UX and CRO are User Experience and Conversion Rate Optimization. UX focuses on creating a seamless and enjoyable experience for users while navigating a website or app. CRO increases the percentage of users taking desired actions.

What specific aspects of user experience do you evaluate in a UX Audit versus a Conversion Audit?

In a UX Audit, we focus on understanding the emotions and behavior of your users. We evaluate the user journey and flow within the website, including clarity and design aesthetics. A Conversion Audit emphasizes analyzing data and metrics such as conversion, click-through, and bounce rates.

What are common UX design mistakes and how can we avoid them?

The most common mistakes are having an overly complex navigation system, the balance between aesthetic and functionality, and ignoring user needs and feedback. A thorough UI/UX and CRO Audit will help pinpoint these areas for better tackling and fixing.

Can you provide a clear breakdown of the steps involved in preparing for a CRO audit for websites?

The first step is conducting a user interface and experience analysis, where overall design, layout, and website functionality are evaluated. From there, we analyze the quality and relevance of your content, as well as its effectiveness. Finally, we will create mockups and testings for seamless implementation.

How often should I be analyzing and testing my website for conversion rate optimization?

Your website is the foundation of your success. That's why conversion rate optimization (CRO) is a continuous process. It's an ongoing effort to refine and improve your website's performance. We recommend conducting monthly analyses and coming up with new testing hypotheses to run tests on your site.