Firearms
B2C/B2B
When Freelancers and Big Agencies Couldn’t Deliver, AOC Successfully Migrated Alaska Arms to BigCommerce
Alaska Arms is a state-of-the-art CNC (Computer Numerical Control) machine shop based in Big Lake, Alaska. With more than 35 years of manufacturing experience across aerospace, medical, military, and custom firearms, they produce some of the finest OEM firearm parts in the United States. Every component is crafted in-house with precision machining and proudly made in Alaska.
Alaska Arms is a state-of-the-art CNC (Computer Numerical Control) machine shop based in Big Lake, Alaska. With more than 35 years of manufacturing experience across aerospace, medical, military, and custom firearms, they produce some of the finest OEM firearm parts in the United States. Every component is crafted in-house with precision machining and proudly made in Alaska.
Scope Summary
The Effort
Platform Migration
Data Migration & Catalog Cleanup
UX/UI Redesign
SEO Preservation & Redirects
Navigation & Category Optimization
Backlink Building
Case Study Category
Migrations
This range is provided only as a reference to help estimate similar engagements. Actual costs vary based on project scope, complexity, custom functionality, and client direction.
Service Model
Project
i
We offer three flexible service models: On Call, Project, Monthly. See our pricing page for details.
Theme: Halo One
Team Members
Vianca: Project Manager
Diana: Data Admin
Kevin: CRO
Aldfrei: UI/UX Designer
Gino: Developer
Tech Stack
Adobe XD
Cart2Cart
SEMrush
Why the Migration
Alaska Arms needed to move a stalled Shopify project onto BigCommerce and establish a more dependable ecommerce foundation. The migration also needed to address product-data inconsistencies, improve core storefront experiences, and reduce search risk during the platform change.
What Had to Be Protected
The migration requirements included several assets and operating needs that needed to be carried forward or accounted for:
Product, category, and customer data.
Product attributes, variants, and catalog details.
Existing URLs, metadata, and search visibility.
Core customer-facing content and product information.
The ability to support the existing catalog while improving navigation and category structure.
Migration Plan
The transition combined catalog migration, data cleanup, UX/UI redesign, category and navigation improvements, and SEO-preservation work.
1. Transfer Shopify data into BigCommerce using Cart2Cart.
2. Review product attributes, variants, and catalog details after transfer.
3. Redesign the Homepage, Product Page, and supporting customer-facing experiences.
4. Map URLs and metadata and implement 301 redirects as part of the SEO-preservation plan.
5. Correct internal error pages and other identified search issues.
Build & Transfer
Data Migration & Catalog Cleanup
Product, category, and customer data were transferred from Shopify to BigCommerce using Cart2Cart. The implementation also included manual review of attributes, variants, and catalog details and work to resolve identified product-data inconsistencies.
UX/UI Rebuild
The Homepage and Product Page were redesigned in Adobe XD, with category layouts and navigation pathways reworked around clearer hierarchy and product discovery.
SEO & Redirects
URL mapping, metadata cleanup, 301 redirects, and correction of internal error pages were included as search-preservation measures during the platform transition. These measures are not presented as proof that all rankings or SEO value were fully preserved after launch.
Search Foundation
The project also included title-tag and meta-description work plus backlink activity described as targeted to relevant industry sources.
Launch Validation
Transferred product attributes, variants, and catalog details were manually validated after migration.
Post-Migration Outcome
Alaska Arms completed the move from Shopify to BigCommerce with a redesigned storefront, reworked catalog structure, and search-preservation measures incorporated into the migration process. The following broader performance figures were also recorded:
Conversion Rate
21.8 %
Average Order Value
16.57 %
Overall Traffic
77.36 %
Organic Search Traffic
136.17 %
Estimates and Timesheet
Custom Design
Theme Development
Conversion Rate Optimization
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