CBD
B2C/B2B
Why a Free-Agency™ Partner Was the Right Fit for a Full Shopify to BigCommerce Platform Migration
Established in 2017, Coastal Green Wellness is South Carolina’s first dedicated CBD retailer, offering premium hemp products online and through five brick-and-mortar locations. With a growing wholesale presence and a loyal customer base, they needed a stable, scalable e-commerce foundation that could keep up with their expansion.
Established in 2017, Coastal Green Wellness is South Carolina’s first dedicated CBD retailer, offering premium hemp products online and through five brick-and-mortar locations. With a growing wholesale presence and a loyal customer base, they needed a stable, scalable e-commerce foundation that could keep up with their expansion.
Scope Summary
The Effort
Platform Migration
Data Migration
Subscription Setup
UX/UI & Page Rebuild
SEO Preservation & Redirects
Catalog & Navigation Cleanup
Case Study Category
Migrations
This range is provided only as a reference to help estimate similar engagements. Actual costs vary based on project scope, complexity, custom functionality, and client direction.
Service Model
Project
i
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Theme: Cornerstone Light
Team Members
Vianca: Project Manager
Diana: Data Admin
Kevin: CRO
Myles: UI/UX Designer
Jaybee: Developer
Tech Stack
Recharge
ShipStation
Klaviyo
Cart2Cart
Marsello
SEMrush
Why the Migration
Coastal Green Wellness needed to move from Shopify to BigCommerce as platform constraints affected important products and the existing support model became difficult to rely on. The transition also created an opportunity to rebuild key pages, improve navigation and data structure, restore subscription functionality, and reduce search risk while preserving the established brand experience.
What Had to Be Protected
The migration needed to account for the parts of the existing operation customers and the internal team depended on:
Product, customer, and order data.
Existing URLs, metadata, and organic search equity.
Subscription purchasing and recurring billing workflows.
The brand’s established visual direction and customer trust signals.
Core educational, retailer-finder, shipping, laboratory, category, and homepage content.
Retail and wholesale customer paths.
Migration Plan
The transition was planned as a broader relaunch rather than a direct platform swap.
1. Map the Shopify architecture, data requirements, templates, and subscription needs into BigCommerce.
2. Transfer product, customer, and order data through Cart2Cart.
3. Configure Recharge for subscription functionality.
4. Rebuild the major customer-facing pages and simplify navigation and catalog structure.
5. Map URLs and metadata and implement redirects as part of the search-preservation work.
Build & Transfer
Data & Catalog Migration
Product, customer, and order data were transferred into BigCommerce, with catalog and category cleanup incorporated into the migration work.
Subscription Setup
Recharge was configured in the new environment to support the documented subscription requirements.
UX/UI & Page Rebuild
The homepage, category pages, educational content, retailer finder, shipping-policy content, and laboratory-related pages were rebuilt while maintaining the established brand direction.
SEO & Redirects
Metadata, URLs, and redirects were mapped as preservation measures during the transition. These measures do not by themselves establish complete post-launch ranking or SEO preservation.
Launch Validation
Launch preparation focused on the migrated store’s core customer experience, including transferred data, subscription functionality, rebuilt pages, navigation, and the new BigCommerce storefront before go-live.
Post-Migration Outcome
Coastal Green Wellness completed the move to BigCommerce with the documented data, subscription, page-rebuild, navigation, and search-preservation work incorporated into the transition. The case study records:
Organic Search Traffic
124.41 %
Overall Organic Traffic
59.70 %
Conversion Rate
16.34 %
Date Period: Jan 01 - Aug 31, 2025 VS Jan 01 - Aug 31, 2024.
“10/10 experience. After talking with multiple freelancers and agencies, I felt as though AOC would be the best fit. Even though I was in a tight situation with a time crunch, they delivered. A front end rebuild and migration to a new platform within a three week time frame. The AOC team was great to work with, had clear communication and delivered a good value for the work. I will immediately use them for site improvements and an upcoming new project.”
- David Spang, Founder, Coastal Green Wellness
Estimates and Timesheet
Custom Design
Theme Development
Conversion Rate Optimization
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