Golf Equipment
B2C/B2B
How a Multi-Brand Golf Company Finally Found a Reliable Ecommerce Growth Partner
Golf Brands Inc. owns and operates some of golf’s most iconic names, including Ram, MacGregor, Zebra, Teardrop, Ben Hogan Golf and more. These brands carry decades of tour wins, design innovations, and loyal followings, and today the group is focused on reigniting that heritage through modern equipment, efficient innovation, and a global distribution network.
Golf Brands Inc. owns and operates some of golf’s most iconic names, including Ram, MacGregor, Zebra, Teardrop, Ben Hogan Golf and more. These brands carry decades of tour wins, design innovations, and loyal followings, and today the group is focused on reigniting that heritage through modern equipment, efficient innovation, and a global distribution network.
Scope Summary
The Effort
Multi-Store UX/UI & Development
Theme Maintenance & Code Cleanup
Product & Checkout Optimization
Accessibility Improvements
Seasonal Design Support
Case Study Category
Monthly
This range is provided only as a reference to help estimate similar engagements. Actual costs vary based on project scope, complexity, custom functionality, and client direction.
Service Model
Monthly
i
We offer three flexible service models: On Call, Project, Monthly. See our pricing page for details.
Theme: Multiple
Team Members
Vianca: Project Manager
Aldfrei: UI/UX Designer
Myles: UI/UX Designer
Jaybee: Developer
Roeland: Developer
Maxx: Developer
Kevin: CRO
Tech Stack
Mail Chimp
Adobe XD
HotJar
Shipper HQ
Why It Was A Fit
Golf Brands needed a more reliable way to maintain and improve a portfolio of BigCommerce and Shopify storefronts. Previous reliance on individual freelancers and in-house development roles made it difficult to support multiple brands consistently across UX/UI, front-end work, theme maintenance, and recurring optimization. The Monthly relationship was built around creating one coordinated web team for the portfolio.
Ongoing Priorities
The engagement focused on recurring priorities that could be applied across multiple storefronts:
Create a repeatable process for updates across BigCommerce and Shopify brands.
Modernize UX/UI while respecting each brand’s existing identity and custom product flows.
Improve mobile responsiveness, product-page usability, cart clarity, and checkout experience.
Standardize common patterns such as sticky headers, breadcrumbs, calls to action, and media galleries where appropriate.
Address identified accessibility issues without overstating compliance status.
Support seasonal and promotional design changes while maintaining stable core layouts.
Continue CRO, development, and maintenance work across the portfolio.
The Engagement
Always Open Commerce became the ongoing web team across brands including Ben Hogan, MacGregor, Woodworm, The Sports HQ, and Fore24. A shared set of UX and implementation patterns was adapted site by site, while work continued across code cleanup, product-page improvements, promotional updates, technical fixes, and recurring maintenance.
What We Improved Over Time
Multi-Store UX/UI & Development
Key storefront templates were reviewed and improved with clearer navigation patterns, consistent calls to action, breadcrumbs, and mobile-layout refinements tailored to the individual brands.
Theme Maintenance & Code Cleanup
Legacy code and recurring front-end issues were addressed as part of ongoing maintenance, including layout stability and site-specific technical fixes.
Product & Checkout Optimization
Product pages were refined with improved tab structures, video and image galleries, and support for existing custom-fit options. Cart and checkout experiences were also reviewed for clarity and usability.
Accessibility Improvements
WAVE-informed reviews were used to identify issues such as color contrast, focus-state, and structural concerns for remediation within the documented scope.
Seasonal Design Support
The team implemented seasonal skins, promotional banners, and smaller design updates while maintaining the underlying storefront structures.
Notable Wins
A shared process was established for maintaining and updating multiple ecommerce brands.
Common UX patterns and mobile improvements were implemented across relevant storefronts.
Ongoing development and code cleanup provided a recurring path for resolving storefront issues.
Accessibility issues identified through the documented review process were incorporated into ongoing remediation work.
The Monthly model gave the portfolio one cross-functional team for recurring UX, development, CRO, and maintenance needs.
Looking Ahead
The documented relationship developed into ongoing support across multiple Golf Brands storefronts, with recurring work spanning UX/UI, development, theme maintenance, seasonal updates, accessibility remediation, and CRO.
Estimates and Timesheet
Custom Design
Theme Development
Conversion Rate Optimization
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