Beverage
DTC/B2B
Riding the Wave of Success: NineDot Builds on Coastal Green Wellness’s Gains with Strategic Website Optimization
NineDot is redefining social drinking with cannabis infused beverages crafted for connection without the downsides of alcohol. Inspired by the Nine Dot Puzzle, the brand pushes boundaries with drinks designed to be approachable, modern, and memorable. As a brand new startup entering a high growth market, they needed a digital presence that could introduce their vision, explain a new category, and create immediate trust with customers and retail partners.
NineDot is redefining social drinking with cannabis infused beverages crafted for connection without the downsides of alcohol. Inspired by the Nine Dot Puzzle, the brand pushes boundaries with drinks designed to be approachable, modern, and memorable. As a brand new startup entering a high growth market, they needed a digital presence that could introduce their vision, explain a new category, and create immediate trust with customers and retail partners.
Scope Summary
The Effort
Custom BigCommerce Storefront Build
UX/UI & Brand Implementation
Product Education & Storytelling
Retailer Discovery Experience
Navigation, Mobile & Reusable Components
Case Study Category
Ecommerce Builds
This range is provided only as a reference to help estimate similar engagements. Actual costs vary based on project scope, complexity, custom functionality, and client direction.
Service Model
Project
i
We offer three flexible service models: On Call, Project, Monthly. See our pricing page for details.
Theme: Cornerstone
Team Members
Vianca: Project Manager
Myles: UX/UI Designer
Jaybee: Developer
Kevin: CRO Expert
Tech Stack
Figma
Mail Chimp
Klaviyo
Launch Context
NineDot was preparing to launch a new cannabis-infused beverage brand in a fast-developing category. The storefront needed to introduce an unfamiliar product type, support both ecommerce and retail discovery, and translate the brand’s early visual direction into a credible BigCommerce experience.
Built To Do More
The new storefront needed to establish the core systems required for launch:
The funnel did not have clear mid-funnel nurture, retargeting, and conversion campaign coverage.
Conversions were concentrated in branded Google Search, limiting visibility into the contribution of awareness activity.
Customer loyalty was not yet translated into a structured customer-creator UGC pipeline for paid creative.
Tax-season demand created seasonality, while budget decisions were reactive rather than organized around annual pacing.
Creative centered on a single buyer profile even though SMB owner-operators and mid-market finance buyers required different messaging.
Experience & Build Strategy
The build connected early brand development, product education, retail discovery, and ecommerce usability. The visual direction used a clean, modern presentation while the page structure focused on helping shoppers understand the category, the products, and the available purchase paths.
Key Build Decisions
Brand & Visual Foundation
Foundational branding elements, product-story positioning, and the website’s visual language were developed together so the new store could launch with a cohesive presentation.
Product Storytelling
Homepage, product-page, and informational content were structured to explain the beverage category and give first-time visitors clearer product context.
Retailer Discovery
A Find a Retailer experience and location tools were included to support customers looking for retail availability alongside direct ecommerce paths.
Navigation, Mobile & Components
Custom dropdowns, reusable widgets, navigation flows, and mobile layouts were implemented as part of the storefront foundation.
Launch Readiness
The build included the core homepage, product, retailer, navigation, and mobile experiences required for launch. The source does not document a formal launch QA checklist, testing coverage, or acceptance criteria in enough detail for a complete public-facing launch-readiness section. NineDot operates in a regulated cannabis category; any public claims about compliance-friendly messaging, regulatory compliance, product claims, or legal suitability require separate human/legal review.
Launch Outcome
NineDot launched with a BigCommerce storefront that brought together the new brand’s visual foundation, product education, ecommerce paths, retailer discovery, and reusable page structures. The outcome is presented as a completed launch foundation rather than a quantified performance result.
Estimates and Timesheet
Custom Design
Theme Development
Conversion Rate Optimization
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