Case Study

Catalyst Shop BigCommerce Migration Yielded Enhanced Management and Remarkable Conversions

Billing Model: On-Call

Collaboration: Hubstaff Tasks

Industry: Surfing Products

Sells To: B2C

Services Rendered:

UX Improvement

Store Content Update

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Collaboration Email
Platform Migration
Platform Migration

Team Members:



Marketplace Pro

Project Manager

Apps used:

Disqus logo


GA4 (Google Analytics 4)



Their backstory

For over half a century, Catalyst has been one standard for surf products, swimming apparel, and other aquatic accessories. They have been in the business since the 1970s and had a major rebranding in 2005. They are among the leading online aquatic activities stores, and have expanded to skateboards.

Catalyst migrated to BigCommerce for its updated technology and intuitive functionality.

portfolio catalyst - how we did it


What they asked

Catalyst was using Magento, but its recent changes made them struggle. They then showed interest in Magento 2, and were introduced to BigCommerce as an option. The company was pleased by BigCommerce and the advantages of a SaaS platform vs. Open Source.

catalyst backstory
portfolio back story img 2

Catalyst wanted to establish a strong online presence and generate sales. They needed a user-friendly website that appealed to their target audience, had relevant product information, and a simple purchasing process. The company also requested to integrate social media functionalities for seamless marketing and promotional activities.


How we did it

To address these challenges, Catalyst partnered with AOC and developed a comprehensive eCommerce strategy that included the following steps:

  • Store redesign:
    Catalyst wanted a store that was user-friendly, easy to navigate, and provided detailed product information. The website was aesthetically overhauled to appeal to its target audience, with a clean and modern design that showcased its products in the best possible way.
  • Store migration and re-platforming: AOC recommended BigCommerce as a suitable eCommerce platform that enabled Catalyst to manage their online store effectively, process orders and payments securely, and provided them with useful analytics to track their sales.

In addition to these major steps, we conducted the following changes to fully customize the Catalyst store experience that fits the company’s branding and image:

portfolio catalyst what they asked
portfolio catalyst what they asked image
  • Design and code a customized Mega menu.
  • Setup and install Shipper HQ for shipping fee structure
  • Added Disqus extension for a better comment section
  • Installed Google Analytics and webmaster tools
  • Setup Filters for better product search
  • Manually organize product description data for better layout
  • Manually setup related products
  • Manually cleaned custom field data.
  • Integrate Instagram on their site
  • Add Shipping group per product
  • Switched site domain


The Outcome

After implementing our recommendations, the client saw a significant increase in sales and site traffic. The site’s user experience greatly improved, gaining a higher conversion rate and more satisfied customers. The client’s social media presence also increased, resulting in more engagement and brand awareness. Finally, offering financing options made it easier for customers to purchase motorbikes, resulting in more sales and happier customers.

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