Case Study
Improved site traffic, better Dealership Forms, and a new Tech Guide page helped Kodlin USA to ride the tide
AOC Services In Highlight:
- Development & Design
- Data and Marketplaces
Introduction
Every business has their own Covid-19 lockdown story, and motorbikes dealer Kodlin USA had their fair share of the pie. It’s the typical “bore the brunt” narrative, one that requires professional and technological intervention especially if your business run solely online. And that, Kodlin did. After working with AOC, they can say they were able to ride the tide.
01
Their backstory
Kodlin Motorcycles was established in Germany in 1984 as a result of Fred Kodlin’s vision of creating custom bikes in a way the world had never seen before. In addition to redefining the boundaries of what a bike can be, Kodlin is well known for building original bikes, designing cutting-edge products, and manufacturing high-quality motorcycles.
Based in Morgan Hill, California, KODLIN USA co-founders Len Kodlin and Holger Mohr have created a hybrid accessories and design collection that is inspired by both American and European styles. Products from Kodlin have unique fit, form, and functionality that cannot be found on the market today.
02
What they asked
Kodlin wanted its dealership program to grow and be more robust, so a better, more attractive page is necessary for higher chances of clients signing up. Also, they are in need of a design that doesn’t feel outdated. Lastly, their customers wanted a guide page that will help them familiarize with Kodlin products.
03
How we did it
To provide everything what Kodlin USA asked for the project, AOC suggested a shift of focus on designing and creation of the required pages. Here are some of the initiatives taken by our team:
- Improve the website’s design and user experience: We recommended that the client improve their site’s design and user experience to make it more appealing and user-friendly. This would involve optimizing the site’s navigation, layout, and user interface to make it easier for customers to find the products they are looking for.
- Customer reviews: To build trust, Kodlin USA encouraged customers to leave reviews of their products in the store. They also displayed reviews prominently on the product pages, which provided social proof and helped customers feel confident in their purchase decision.
- User-friendly website: Kodlin worked with our Development and Design team to optimize the site for usability and navigation. They made it easy for customers to browse and compare different mattresses, view product details, and make purchases.
In addition to these major steps, we conducted the following changes to fully customize the Kodlin experience that fits the company’s branding and image:
- Redesign the pages
- Create and Designed a Dealer Application Form page
- Create and Designed a Tech Guide page
- Create an eBay description template and update the existing listings
- Add new product listing to eBay
- Setup Kodisto
- Inventory of Amazon listings
04
The Outcome
After implementing our recommendations, the client saw a significant increase in sales and site traffic. The site’s user experience was greatly improved, which led to a higher conversion rate and more satisfied customers. The client’s social media presence also increased, leading to more engagement and brand awareness. Finally, offering financing options made it easier for customers to purchase motorbikes, resulting in more sales and happier customers.
Roles:
- Developer
- Designer
- Data Administrator
Tool used:
Sellbrite
Codisto
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