Case Study
Re-platforming, redesigning, and an online marketing program for coffee roaster Christopher Bean helped in brand growth
AOC Services In Highlight:
- Development & Design
- Data and Marketplaces
- Digital Marketing
Introduction
Being able to work with Christopher Bean is one of our most remarkable accomplishments. Their approach to doing business doesn’t stray too far from their vision: serving honest-to-goodness delicious coffee to all Americans and beyond.
With that goal fueling their conquest to expand their market reach, Christopher Bean partnered with us to implement a wholesome site transformation that focused on growth and customer satisfaction.
01
Their backstory
Christopher Bean Coffee has been in the beverage industry since 1996. Floridians recognize this artisanal coffee roaster with pride as one of their own – surpassing mere trends and having stood against the test of time. But for the average coffee lover, Christopher Bean is just another seller whose products can only be bought in a brick-and-mortar shop. Well, that used to be the case.
After setting up its first online store in 2003, Christopher Bean made the smart move to further invest in e-commerce. But it was only in 2019 that the Volusia County-based coffee roaster started its AOC journey when its owners decided to re-platform and redesign the entire site.
Fast forward to 2023 and the taste of unimpeded growth and success is now as good and fragrant as a hot cup of freshly brewed Americano.
02
What they asked
CHRISTOPHER BEAN is a relatively popular coffee roaster. However, the company wanted to recreate its online branding by launching a completely redesigned store with new and unique features and services. Realizing that they need help from people who know how to get this done, the owners of Christopher Bean signed up with AOC to turn their vision into a solid reality.
While the project was progressing, the client wanted several additional services integrated into the new site such as a coffee subscription service, prepaid products, and an exclusive Coffee of the Month feature.
Lastly, Christopher Bean asked our team if we can help them expand their online reach and achieve sustainable conversion rates. They initially requested highly visible marketplace listings, then a robust email marketing campaign, and a steady stream of good quality blogs every month.
03
How we did it
Always Open Commerce worked closely with Christopher Bean’s team to initialize the project that was estimated to run over the course of several months.
Technicalities involved in setting up the revamped Christopher Bean Website
- Platform migration from Shopify to BigCommerce
- Setting up a subscription service using Rebillia
- Re-organization of product options on all products
- Creation and/or addition of a mega menu
- Setting up a filter for Category pages Redesign of the entire site especially the Homepage, Category page, and Product page
- Creation of a Subscriptions page
- Updating of blog and newsletter service Redesign of HTML subscription on eBay
- Setting up of Stamped for better Reviews management
- Setting up a Referral page
- Setting up a Rewards page
Up to this day, Christopher Bean remains one of AOC’s valued clients and sends numerous tasks to continually improve site engagement and customer experience.
04
The Outcome
In general, the management of Christopher Bean gave our team a thumbs up for completing the project on time and with little to no issues.
“The whole team has done a terrific job and should be commended for all the attention to detail,” the president of Christopher Bean said of the success of the project. “Thank you [to AOC] as well for the push at the end with all these smaller tasks that you jumped on quickly and knocked out for me. That too is much appreciated.” Indeed, customers love AOC’s work and Christopher Bean’s new site is without a doubt a job well done.
This will not be possible without the following roles and tools we’ve used for the Christopher Bean project. They are as follows:
Roles:
- Developer
- Designer
- Data Administrator
- Project Manager
Other roles included:
- Online Marketer
- Content Writer
Tool used:
BigCommerce
Rebilia
Recharge
Mailchimp
Stamped
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