Case Study Icon Sleep

01

Their backstory

Icon Sleep is a Floridan mattress pioneer that started selling mattresses-in-a-box in 2011. They maintained a low-profile approach, and kept the mattresses affordable. The company expanded their product line to include pillows, bed frames, and other bedding accessories.

As Icon Sleep grew, they decided to migrate to BigCommerce, allowing them to use more advanced functions.

03

How we did it

To address the challenges faced by Icon Sleep, AOC suggested focusing on re-platforming its site and improving the customer experience. Here are initiatives taken by our team:

• Unique value proposition:
  Icon Sleep needed to differentiate itself from competitors. They created a unique value proposition by offering a “100 Night Sleep Trial” that allows customers to try out the mattress risk-free. If they are not satisfied, they can return it for a full refund. This helped build trust and confidence in their products.
• Customer reviews: To build trust, Icon Sleep encouraged customers to leave reviews of their products in the store. They also displayed reviews on the product pages, providing social proof and helping customers feel confident in purchasing.
• User-friendly website: Icon Sleep worked with our Development and Design team to optimize the site for usability and navigation. They made it easy for customers to browse and compare mattresses, view product details, and make purchases.

In addition to these major steps, we conducted the following changes to fully customize the Icon Sleep experience that fits the company’s iconic branding and image:

• Platform migration from Magento 2 to BigCommerce
• Site Redesign
• Utilized Akeneo for product data management
• Product data update for drop-shipping
• Marketplace listings
• Blogging and content marketing