Case Study

Efficient Store Migration: CWR Website Maintenance to Reduced Costs and Server Downtime

Billing Model: On-Call

Collaboration: Hubstsaff Tasks

Industry: Air & Water Filters

Sells To: B2B Health

Services Rendered:

Theme Development Custom Design

UX Improvement

Marketplace Integration and Setup

Product Data Setup

Team Members:

Developer

Designer

Data Administrator

Content Writer

Project Manager

Account Manager

Apps used:

Stamped

01

Their backstory

Nearly 25 years ago, CWR’s Dr. Speiser realized that a multi-stage filtration equipment was the most effective way to purify tap water. Doing this has helped in addressing contaminated groundwater tables, which increased the risk of cancer from drinking water. Today, they provide advanced filtration systems to over 150 international customer bases, for home and commercial use.

CWR has since been known as the most reliable leader in offering a highly effective filter system to those with special health disorders, like cancer, compromised immune system, and multiple chemical sensitivities. Their product is recommended by leading environmental doctors, nutritionists, and holistic M.D.’s throughout the United States.

02

What they asked

CWR was using Magento 1 and asked us to redesign their homepage. We would then carry on accomplishing minor tasks like banner creation and installing extensions. They also requested help with server maintenance. These frequent server issues made them migrate to BigCommerce for its reliability and management.

CWR then wanted help with website migration, designing and development. They chose BigCommerce for its flexibility, easy navigation, and less expensive maintenance. Since migrating, the company has less downtime, improved ui/ux design, and increased sales.

03

How we did it

Always Open Commerce closely collaborated with CWR to accurately accomplish everything they asked, from website redesigning to platform migration. Here are the tasks taken by our team:

  • Store redesign:
    Always Open Commerce closely collaborated with CWR to accurately accomplish everything they asked, from website redesigning to platform migration. Here are the tasks taken by our team:
  • Store migration:
    CWR chose BigCommerce as a suitable e-Commerce platform that allowed them to effectively manage their online store, have less server downtime, and less costly maintenance.
  • Improve the website’s design and user experience: The client wanted to improve their site’s design and user experience to make it more appealing and user-friendly. This involves optimizing the site’s navigation, layout, and user interface to make it easier for customers to locate products.

In addition to these major steps, we conducted the following changes to fully customize the CWR experience that fits the company’s branding and image:

04

The Outcome

With a complete store migration from Magento 1 to BigCommerce, CWR now can easily manage their online store, without worrying about frequent server errors. Their sales and site traffic has increased with reduced maintenance costs. Finally being able to focus on enhancing customer experience and satisfaction, instead of continuous server upkeep.

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