Skip to main content



With the recent BigCommerce features, users can surely create multiple storefronts with unique branding and product offerings, all operated from one centralized dashboard. The intuitive interface allows seamless navigation between storefronts, making it simpler to manage inventory, track sales data, and analyze customer behavior across channels. BigCommerce revolutionizes how brands connect with customers. Dive into the latest updates and see how you can supercharge your online store experience.

Benefits of Using a Multi Storefront for Ecommerce

Ecommerce can be a thrilling journey for expanding online businesses. With the continuous surge of digital shopping, having a multi storefront strategy offers numerous benefits that traditional single-store setups may not provide.

Multiple storefronts cater to several customer segments more effectively, tailoring products and marketing strategies to distinct audiences. This targeted approach increases the chances of converting specified leads into loyal customers who feel seen and understood by the brand.

It allows testing new markets and niches without risking the main store’s reputation. It is safe for experimentation and innovation, enabling companies to adapt quickly to changing market preferences and trends.

With a multi storefront setup, brands can enhance their visibility across various platforms and channels. This increased exposure boosts brand awareness and attracts diverse customer demographics who might have otherwise been overlooked in a single-store model.

Who Utilizes Multi Storefronts

Ecommerce businesses of all sizes and industries turn to multi storefront solutions to expand online presence and reach a broader crowd. Small boutique shops, large retailers, B2B wholesalers, and even global brands find value in multiple storefronts for different customer segments.

  • Merchants with multiple brands have the unique advantage of diversifying their product offerings. Carefully curating each brand to cater different demographics or market segments, create a powerful portfolio that maximizes reach and revenue potential. This approach allows tapping into various consumer preferences, trends, and needs, ultimately strengthening their competitive position.
  • Businesses that serve multiple segments across b2c, b2b, retail, and wholesale channels have a competitive edge. Catering to diverse customer needs and preferences, maximize their reach and revenue potential. Understanding the unique buying behaviors and motivations of each segment develops comprehensive sales strategies.
  • Microsites is popular among businesses looking to launch a specific product or campaign. These specialized websites offer a focused platform for showcasing key features and benefits.
  • Companies seek multi-region or cross-border solutions to meet the demands of their expanding operations. These enable organizations to seamlessly coordinate activities across different geographical locations, ensuring efficient communication, collaboration, and decision-making processes.

Groups that operate in diverse markets or sell a variety of products benefit greatly from managing multiple stores seamlessly within one platform. Personalization is key to success in ecommerce, utilizing multi storefronts empowers businesses to stay relevant and adapt quickly to market changes.

Latest Features of BigCommerce Multi Storefront: Native and Headless

BigCommerce has upped its game with the latest features of Multi Storefront, offering native and Headless options for ecommerce businesses. The native approach smoothly integrates multiple storefronts within one platform, simplifying management and enhancing efficiency. On the other hand, the Headless feature provides unparalleled flexibility, decoupling the frontend from the backend,  maximizing customization.

  • The Single Control Panel feature efficiently manages multiple storefronts from a centralized platform, streamlining operations and increasing productivity. Businesses can easily monitor inventory levels, update product information, and track sales data across various online stores with a few clicks.
  • To generate a unique and personalized shopping experience, modify each storefront according to the brand’s identity and target audience. Tailoring the layout, design, and content effectively communicates values and establishes a strong connection with potential buyers.
  • The domain name is the digital address that makes a website locatable and accessible on the internet. Without proper encryption, sensitive data transmitted between browsers and websites can be susceptible to malicious threats. The SSL certificate acts as a digital passport that authenticates the website identity and establishes an encrypted connection for data security.
  • Flexibility in payment options. Implement the feature of setting unique currencies per storefront. Allowing each storefront to have its own designated currency target specific markets and streamline transactions. This enhances user experience and helps in building trust and loyalty among international clientele. Businesses can optimize pricing strategies based on fluctuating exchange rates and market demands.
  • To effectively cater to the diverse needs and preferences of customers, manage customer groups within each storefront. This differentiates retail and wholesale customers for appropriate pricing, discounts, and promotions.

With these functionalities, businesses cater to diverse target markets while maintaining brand consistency across all storefronts. The native option ensures a user-friendly interface that streamlines operations, while Headless empowers developers to create unique shopping experiences tailored to specific audiences.

Maximize the Potential of BigCommerce Multi Storefront

Fully harness the potential of BigCommerce Multi Storefront to understand the myriad benefits and capabilities that this platform offers. With robust features, the capacity of BigCommerce Multi Storefront is truly limitless for ambitious enterprises. Here are some tips to help you maximize its potential:

  • Leverage the flexibility of multiple storefronts, tailoring each one to target different distinct customer segments. Customize the design, products, and promotions to cater specifically to each needs.
  • Managing all your stores from a single dashboard to streamline operations. This centralized approach will save you time and effort in updating products, processing orders, and analyzing data across multiple storefronts.
  • Optimize your SEO strategy for each storefront separately. Conduct keyword research and create unique content bespoke to resonate with the respective market.
  • Utilize analytics tools provided by BigCommerce to track performance metrics for each store individually. Make informed decisions on marketing strategies and product offerings with this data.

Stay updated on new features and updates released by BigCommerce regularly to continuously enhance your multi-storefront setup for optimal results.

Ecommerce and Multi Storefronts

The latest features of BigCommerce Multi Storefront open up a world of possibilities for ecommerce businesses. With its native and Headless options, merchants create unique and personalized storefronts catering various target audiences.

Utilizing this powerful tool, online retailers enhance their customer experience, streamline operations, and drive sales growth across channels. Having a flexible and scalable platform like BigCommerce Multi Storefront keeps you competitive in the digital marketplace.

Embrace the future of ecommerce with our BigCommerce certified Developers and collaborate with our talented Designers at Always Open Commerce to unlock new opportunities for your business today!

PHP Code Snippets Powered By :
Share via
Copy link