Industrial Manufacturing
B2B/B2C
Built for Strength, Designed to Sell, Pelican Rope Launches a Modern BigCommerce Store with Ongoing Optimization
Pelican Rope is an ISO 9001:2015 certified manufacturer of high-performance synthetic and specialty rope products. For more than 40 years, they have focused on innovation, quality, and customer service, supporting buyers across a wide range of industries with products built for demanding applications.
Pelican Rope is an ISO 9001:2015 certified manufacturer of high-performance synthetic and specialty rope products. For more than 40 years, they have focused on innovation, quality, and customer service, supporting buyers across a wide range of industries with products built for demanding applications.
Scope Summary
The Effort
BigCommerce Theme Selection
Core Template Design & Development
Product Discovery & Usability Improvements
Performance & Core Web Vitals Optimization
Accessibility Fixes
Case Study Category
Monthly
This range is provided only as a reference to help estimate similar engagements. Actual costs vary based on project scope, complexity, custom functionality, and client direction.
Service Model
Monthly
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We offer three flexible service models: On Call, Project, Monthly. See our pricing page for details.
Theme: Vault Theme
Version: 1.3.3
Team Members
Vianca: Project Manager
Aldfrei: UI/UX Designer
Jaybee: Developer
Kevin: CRO
Diana: Data Admin
Tech Stack
Adobe XD
Why It Was A Fit
Pelican Rope came to Always Open Commerce after an existing relationship with US Rigging, with the goal of creating a BigCommerce experience that better reflected the manufacturer’s product quality and supported a broad specialty-rope catalog. The initial work included theme selection and core-template design, then expanded into ongoing content, accessibility-related fixes, maintenance, and performance work after launch.
Ongoing Priorities
The Monthly relationship centered on maintaining and improving the storefront after the initial build:
Maintain core BigCommerce templates as products and content evolve.
Improve product discovery and usability across category and product experiences.
Continue image, layout, and performance optimization work.
Address accessibility issues as they are identified within the work performed.
Support blog publishing, content updates, and design alignment.
Keep the storefront maintainable as catalog and content requirements expand.
The Engagement
The engagement began with a defined theme-selection and core-template build, then shifted into ongoing optimization and maintenance. Monthly work included content publishing, design updates, accessibility-related fixes, image optimization, performance work, and recurring site maintenance as new needs emerged.
What We Improved Over Time
Core Template Design & Development
Homepage, category, product, and About Us templates were designed and implemented around clearer product presentation, navigation, and brand consistency.
Product Discovery & Usability
Category and product experiences were structured to make a broad catalog easier to browse and evaluate.
Performance & Site Upkeep
Image and layout optimization became part of ongoing maintenance, providing a recurring path for addressing performance-related opportunities as the storefront changed.
Accessibility-Related Fixes
Accessibility issues were addressed as they surfaced within the ongoing maintenance scope.
Content & Maintenance
Blog publishing, design alignment, and recurring content/site updates continued after launch so the storefront could evolve without requiring a separate rebuild for each change.
Notable Wins
The initial BigCommerce build transitioned into an ongoing support relationship.
Core storefront templates were established for the homepage, category, product, and brand-information experiences.
Product discovery, content updates, and maintenance became recurring areas of work after launch.
Performance and accessibility-related issues were incorporated into the ongoing improvement process rather than treated as one-time tasks.
Looking Ahead
The relationship continued after launch through recurring BigCommerce content, maintenance, performance, and accessibility-related work.
Estimates and Timesheet
Custom Design
Theme Development
Conversion Rate Optimization
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USA
Philippines
