Catching fishes has never been this easy.
Here’s a fact more solid than reality: some of the biggest marketing campaigns in history is driven by a multi-million dollar budget. These iconic campaigns swept across the world and propelled their marketed brands into staple names of their respective industries. Nike’s Just Do It, Coca-Cola’s Share a Coke, and Apple’s Get a Mac will forever be etched on the memories of current generation consumers and will be remembered as the campaigns that must be.
Photo by: http://constructionexec.com/article/the-fishermans-model-catch-new-work-with-sales-and-marketing
But for the MSMEs (Micro-Small-Medium Enterprises), those campaigns are tough acts to follow. To illustrate things, mind you, it’s like fishermen are required to have a huge boat to take home a large catch.
And yet, it was far simpler back then—there was no technical know-how; the breadth of knowledge and awareness of billions of consumers are limited to mostly three channels: radio, print media, and television. The fishes were smart, but they almost instinctively fall for the bait every time.
Today, however, it has become much more complex—but it was never this easy, and cheap for that matter. Yes, the fishes—consumers—are way smarter in this era, but modern fishermen—marketers—are never this prepared. Some give nearly all the credits to the astronomical rise of e-commerce and online marketing. We’d like to call it evolution—of both the fisherman and the fish.
Nonetheless, we live in the second decade of the 21st century. The Internet dominates all forms of media, so we thought it could be a good thing to collate all the ways and know-how of the marketing titans—Nike, Apple, Coca-Cola, you name it. Read on and learn.
EFFECTIVE WAYS TO PROMOTE ONLINE
1. Website Optimization
Arguably the most convoluted method to market online, Search Engine Optimization (SEO) can help you make serious traction in any industry. Can you imagine? This elaborate sets of processes can pave the way for near-limitless amounts of internet traffic to any website or online store you create.
Yes, it holds that much potential. But then again, it isn’t quite that simple. SEO is among the most complex technical undertakings you can embark upon for your business’ growth. We highly suggest employing—not just anyone—a highly skilled SEO specialist for optimal results. You can also use this web tool to analyze if your website is SEO optimized.
2. Giveaway Stints
Giveaway promos are highly popular among the growing millennial market. Here’s a tip: find something in-demand these days (the latest iPhone, an airplane ticket to a famous vacation spot, or concert tickets for a whole group) that you can give away and co-sponsor the whole thing with another company or perhaps with a celebrity. Your goal is to reach a wider audience and actively engage with them using these promos. Most importantly, it will add value to your business in the public eye.
3. Email Marketing
One of the oldest effective ways to promote your business online is through email marketing. To be effective, you need to attract the right niche in the market. It is almost always imperative to gain and establish a core customer base—individual consumers who are not just customers but are loyal patrons of your business and/or product.
So how do you attract the right customers? Create compelling content that resonates and leaves something to be desired by the customer. The goal is for them to sign up, and once they did, you’ve still got work ahead of you by having to share useful information with them periodically.
4. Mobile Markets
Never neglect mobile users. A study by New York University shows that smartphone displays have become the primary screen of humans since its inception in the late 2000s. For emphasis, a recent survey suggests that a staggering 73% of daily Internet users access the Web through their smartphones. The point? Make sure you take advantage of the different mobile markets (Apple App Store, Google Play Store, and Amazon Marketplace) while having a mobile-friendly version of your website so that customers can access your pages on the go.
B/Vloggers have become powerful influencers. A single post of an ultra-popular internet celebrity (ahem, PewDiePie) can dictate the success of a particular product or brand. These personalities can rival the endorsing power of conventional celebrities—an undeniable testament of the growing niche of the online market
What does this mean for your business? Reaching out to popular b/vloggers in your niche is most likely an effective way to market your small business online. This works well if you have something of value to add to one of their posts (ex. Product ambassadorship). A great way to make this possible is to offer your products and/or services to a particular b/vlogger whom you think correlates to your line of work. It might be difficult at first, but it would be worth the shot if you managed to secure a sponsorship post. Imagine all of that b/vlogger’s followers buying your product or service. Ka-ching!
As the saying goes, there’s no easy way to catch the fish. While this proves true to nearly all businesses, online or brick-and-mortar, technological advancements have enabled us to fish almost effortlessly. These effective ways to promote your small business online will yield far better results if implemented properly and systematically.
And that’s what we do best. Our Internet-based commerce solutions have been a great help to dozens of small companies who want to find their niche in a saturated online market. Want to put our services to the test? Click here and let’s talk.