20 Inspirational Quotes from the Top SEO Experts

If you want to step up and improve your SEO strategies, there’s no better way to do so than learning from the experts themselves.

To ensure you’re only getting the most useful and up-to-date SEO information you need to grow your skills and expertise, looking into the experiences and lessons shared by the most reputable SEO specialists is your best bet.

With that, here are SEO lessons you can use from the top SEO personalities who already made their own mark in the field of SEO.

Neil Patel

“SEO is a race, not a sprint.”

“Don’t optimize for conversions, optimize for revenue.”

“Mediocre marketers think in terms of campaigns. Great marketers think in terms of growth of networks.”

“If you are trying to grow your qualified search traffic, you have to combine your content marketing with your SEO efforts.”

Brian Dean

“SEO isn’t about content creation. It’s about content promotion.”

“Longer content helps you rank better for your target keyword and brings in more long tail traffic … a win-win!”

“Like links, the tweets a page has may influence its rank in Google.”

Danny Sullivan

Co-Founder of Search Engine Land & Advisor to Third Door Media

“Honestly I think there is no master plan other than ‘Let’s put this tool out there and see what people do with it,.’”

“SEO isn’t about ‘how do I get keywords into Google,’ it’s about understanding how many people search for information and finding a way to get in front of them.”

“SEO is only not seen as rocket science by those who already know it.”

Barry Schwartz

“If you’re going to build a website, make sure to have a website that Google would be embarrassed not to rank for its main keywords.”

“Think about how to answer the user’s question when you’re writing your content, and if you could do that right, hopefully, it will lead to traffic to your website even 15 years from now.”

“SEO is not just about the webpage anymore; it’s about content within the apps and content within your featured snippets like the structured data.”

Darren Rowse

“Best way to get engagement on social media is to be engaging on social media.”

“99.9% of great bloggers are not awesome on day 1. Their awesomeness is the accumulation of the value they create over time.”

“The Internet makes money for you when you build something that is real and when it matters to people.”

Rand Fishkin

“The content you share with the world needs to offer a distinct benefit, otherwise no one will care.”

“Social is the way our work gets discovered. Content that is truly exceptional, unique, and useful can earn tremendous awareness through social media, and that social amplification often leads to great links, which leads to great rankings.”

“Don’t build links. Build relationships.”

“Anything you do that improves the user experience and happiness of people who are looking at your page helps you long term in Google.”

Making your website rank on Google amidst the tough competition is no easy task. But, when done the right way, you’ll lead the SEO game in no time. So, learn from the above SEO experts and work your way to your best SEO strategy!

Budget-Friendly SEO Strategies for Business Start-Ups

For a business to build relationships with its target market and audience, it has to make its presence be felt and be seen first. In online businesses, that’s where SEO enters the picture. But, what if there’s only little budget available for SEO?

With the growing number of online businesses today, it takes more effort and resources to stand out and rise above the competition – especially when you’re just starting.

 

The Importance of SEO

 

Through Search Engine Optimization (SEO) or Search Engine Marketing (SEM), it is easier for a website to be seen by users and understood by search engine robots. Having the best-looking website is of no use if not partnered with SEO. Without SEO, a website, no matter how great, can be invisible to search engines.

 

SEO is designed to improve a website’s ranking, increase its traffic and visibility, and help it be seen by its potential customers.

 

SEO Tips for Start-Ups

 

Besides creating the best set of products, the best product photos, the best website, etc., you also have to prioritize and invest in an SEO campaign. Why? For your products or services to be seen, they need to rank high on search engines. Otherwise, all your efforts will be put to waste.

 

But, with a start-up business also comes a shoestring budget. Still, you don’t have to worry. Even a small budget SEO can yield a huge ROI. To help you out, here are effective SEO strategies and tips that won’t break the bank:

 

  • Distribute a press release.

 

Launching or distributing a press release is one effective way to spread the news about your business, your products and services included. Unlike resorting to expensive paid advertising, press release distribution provides greater value for money.

 

Google’s database stores the content of your press release making it easy for users to find it when they search for you on Google. More than that, there are numerous free press release submission sites you can submit your press release to for posting.

 

  • Start with local optimization.

 

Trying to rank nationally can take lots of time, effort, and more than that, budget. So if you’re just starting and trying to rank with a limited budget, focus on local optimization first. As you begin to dominate your local market, high ROI will eventually follow.

 

How? One way to start optimizing your business locally is by setting up an account in Google My Business, a free Google business listing service that will include your business in the directory of local businesses so potential customers can reach you.

 

  • Arm yourself with the right tools.

 

In running an SEO strategy for your business, you can count on various tools to make things easier for you, depending on your specific needs. With that, here are SEO tools that can help you with rank tracking, competitor analysis, link monitoring, etc.:

 

  • SEMRush, an all-in-one marketing toolkit for competitor analysis which also shows organic and Ads keywords for any domain or site;

 

  • Moz, a software and tool you can use for keyword research, SEO audit and crawl, rank tracking, backlink research, and more;

 

  • Rank Trackr, a rank tracker tool that can show you how your website is performing on different search engines on both global and local levels;

 

  • Raven Tools, an online marketing platform that can provide you with automated marketing reports and help you find and fix your site’s SEO problems; and

 

  • Spyfu, an SEO tool that indexes over 5 million results across 76 M domains that can help you with your SEO campaigns, keyword research, etc.

 

  • Use long-tail keywords.

 

Instead of focusing on general keywords, exert more of your time and effort in specific long-tail keywords which are much easier and cheaper to rank. Though long-tail keywords may drive lower traffic, they can drive higher and better conversions.

 

Because long-tail keywords are much more specific and accurate to the needs and searches of users, they can provide advantages which include highly focused and relevant online searches, highly qualified traffic and leads, and lower competition.

 

Still feeling limited by your budget to start a robust SEO campaign after reading these tips? I hope not. Even with a small or limited budget, you can devise an effective SEO campaign for your business start-up. Go and get your business and website known to your potential customers!

4 Sure-Fire Tips to Boost SEO of Your E-commerce Website

 

Making some tweaks in the content of your website can increase your site’s search engine visibility.

 

You may have casually seen the term SEO (search engine optimization) over the Internet or heard it from your friends. But, do you know what it is and how it leverages your e-commerce venture? Here is a quick run-through of what SEO is and how applying it to your business can jack up your branding and profit.

 

SEO is a digital marketing strategy to boost the visibility of your website’s URL in non-paid (organic) search engine (particularly Google) results. The websites with the best SEO campaign are placed on top of the Google’s list of URLs for a certain keyword. (see Figure 1)

 

Figure 1

 

Why launch an SEO campaign?

 

Seating at the top of the list on Google is a big boost to your brand’s web presence. Why? Here are the reasons:

 

  1. SEO makes your presence felt by your customers.

Being on a top spot on Google is like being posted on a billboard where your product can be seen globally. Depending on the popularity of the keyword, virtually, billions of people can visit your e-commerce site.  More than that, you can tap online consumers, 89% of whom use search engines to make informed buying decisions.

 

  1. SEO is cost-effective.

An effective SEO campaign will boost your brand’s visibility with less cost. Sometimes, all you need to pay for is a competent SEO professional to orchestrate your SEO campaign. In fact, organic SEO trumps pay-per-click ads. With a spending that’s just 1/8 of pay-per-click, organic results generate 8.5 clicks for every one click on a paid search result.

 

  1. SEO provides long-term effects.

SEO’s effects can last for a long time. Unlike other marketing endeavors that require you to reboot your campaign every year, your SEO campaign can grow stronger year after year. While the life of other marketing forms is dependent on the paid exposure of your brands, SEO is based on how important and efficient your website is to the search engines.

 

Ways to improve your site’s SEO

 

Google has published its guidelines on how a website can leverage its SEO. For the world’s most famous search engine, the quality of your article, its structure, and its compilation in a website is important. As such, they expect blogs, web articles, and other content to reach their expectations. As an e-commerce player, you should also observe this business practice to make your article stand on top of Google and reap more profits.

 

SEO is a complicated practice that is now a full-fledged profession. To make the most money out of your SEO campaign, you can outsource SEO experts, especially for SEO technicalities. But, on the level of content production, you can leverage your campaign by producing quality content with SEO in mind.

 

Want to expand your e-commerce site’s visibility on the web? Here are some simple steps to get you started:

 

  1. Research for popular and specific keywords.

Every Google user types in keywords to locate what they are finding on the web. To find the site that they are searching for, they type keywords. That’s why, your keywords should be popular and specific to make sure Google and your prospective customers will recognize your site. Say you are selling cheese. Instead of just “cheese”, use “blue cheese in Florida”. Big brands and keywords whose popularity has been established for years often dominate the generic keywords. Being more specific increases the chances of getting found in a very crowded web space.

 

To get the most popular and most specific keywords, use keyword research tools such as Google Adwords Keyword Planner, Google Trends, Wordtracker’s Free Basic Keyword Demand, or Microsoft Bing Ads Intelligence. Be sure to include these keywords on your site’s homepage and other relevant pages.

 

  1. Compose unique and accurate page titles.

Consider the titles as the individual names of each of your web pages. Aside from giving the main description of what your article is all about, they also represent your entire content in any search engine. To stand out among the competition, write the titles of your websites well by:

 

  • Accurately describing the page’s content by picking a title that is closely related to the content on the page and by not using default or vague titles such as “Untitled” or “Page;
  • Creating unique title tags for each page by using different title tags across all of your site’s pages or a large group of pages; and
  • Using brief, yet descriptive titles by using keywords helpful to users in your title tags.
  1. Provide quality content and services

As an e-commerce professional, the quality of your content and services is a big contributor on how others view your products. So SEO aside, quality content and services are in themselves paramount in your online business. This practice is encouraged by Google through running procedures (also known as algorithms) to check the quality of your content. To get a passing mark in these algorithms, make sure to do the following:

 

  • Write easy to read articles without spelling and grammatical mistakes. Also, cut them into small chunks separated by subheadings to be read smoothly.
  • Don’t embed text in images so that search engines can read it.
  • Publish fresh and unique content by refraining from copying or even rehashing existing articles on the web.
  • Don’t pepper your article with keywords on the assumption that this practice encourages search engines to notice your site. Google has an algorithm that discourages and even penalizes content writers who do this.

 

  1. Give your website the right promotion

As a marketer of e-commerce sites, you have to promote your website to increase its traffic. But, you need to choose the best promotional method and the right channels to course your promotional materials. Just like in traditional marketing, digital marketers should know the right balance in their promotional mix—what kinds of content to publish and the specific channels to publish them.

 

You can also reach out to the related community where your target market is. Being immersed in the community allows you to reach out in a more casual way. The more your prospective customers click the link directing to your website, the more it is likely to be positioned at the top of the Google list.

 

 

SEO is a complicated marketing skill to master. It requires volumes of books and articles to be read to fully understand its technical aspects. As you have read above, it is advisable to delegate your SEO campaign to companies that specialize on this. The tips above aim to make it easier for search engines to locate your website among millions of competitors.