20 Inspirational Quotes from the Top E-Commerce Moguls

Entering the growing e-commerce industry can be overwhelming. More than resources and experience, you need to have a pool of support and motivation – especially from those who’ve been down the same path before.

If you’re thinking of venturing into e-commerce or still figuring out a formula for your e-commerce success, get to know the e-commerce moguls of 2016’s top 10 e-commerce companies in the world. Be inspired by how one small initiative to make a difference in the business industry led them to their company’s successes. Learn a thing or two from them with their inspirational quotes.

Hiroshi Mikitani

CEO, Rakuten

“Search is a good thing. But it’s not a replacement for shopping. Shopping is much more. E-commerce can’t stop at the search box.”

“I rewrite the rule of the salary man when I quit my fast-track job at Industrial Bank of Japan. I also rewrote a cultural rule when I mandated all Rakuten employees speak English. … some old rules will need to be rewritten.”

Michael Otto

Head, German Otto GmbH

“One has to live with the fact that some corporate decisions are going to be wrong. As long as most of the decisions are right.”

”It is always important that we have transparency, that we have shareholder protection. Then again, I think it is important that there are not so many regulations that management can’t make a decision without asking a lawyer whether he can do it.”

Pierre Omidyar

Founder, eBay

“What makes eBay successful – the real value and the real power at eBay – is the community. It’s the buyers and sellers coming together and forming a marketplace.”

“You’ll fail at some things – that’s a learning experience that you need so that you can take that on to the next experience. What you learn from those challenges and failures are what will get you past the next ones.”

Jeff Hoffman

Founding team, Priceline.com

“You need to decide for yourself what you want to do. Follow your passions, not the rulebook.”

“Entrepreneurship is about being in control of your life and designing your own future.”

Steve Jobs

Co-founder, Apple

“Great things in business are never done by one person. They’re done by a team of people.”

“People think focus means saying yes to the thing you’ve got to focus on. But that’s not what it means at all. It means saying no to the hundred other good ideas that there are. You have to pick carefully.”

Jack Ma

Founder, Alibaba

“You should learn from your competitor, but never copy. Copy and you die.”

“Success and profitability are outcomes of focusing on customers and employees, not objectives.”

Sam Walton

Founder, Walmart

“There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.”

“If everybody else is doing it one way, you can find your niche by going in exactly the opposite direction.”

Terry J. Lundgren

CEO, Macy’s

“To better serve our customers in this highly competitive retailing environment, we must concentrate on our best national brands and reduce costs so we can deliver outstanding value to shoppers.”

“Those department stores that have survived the decades did so by keeping pace with customer needs and preferences.”

Liu Qiangdong

Founder, JD.com

“The most fundamental reason for Jingdong Mall’s success is focus. Though many traditional retailers and suppliers use e-business, they tend to look at it as a complementary unit and not a main source of income. For us, e-business was everything, which led us to allocate resources differently.”

“I devote 30% of my time every day at work to reading customers’ emails, and our old customers also e-mail me directly, which helps us improve service.”

Jeff Bezos

Founder, Amazon

“If you’re competitor-focused, you have to wait until there is a competitor doing something. Being customer-focused allows you to be more pioneering.”

“If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6000 friends.”

Entering the highly competitive e-commerce industry is no easy journey. But with passion, hard work, and motivation, soon you’ll make a difference and a name in the e-commerce industry too!

How to Retain Your Customers and Increase Their Loyalty

To make a business grow, whether it be online or offline, it takes more than just acquiring customers. Business growth comes when you get to retain your acquired customers and transform them to your loyal consumers.

In thinking of strategies to grow your business, you must include customer retention and loyalty to your primary goals. While you may get overwhelmed with the joy of attracting new customers, you must also put great importance into retaining your customers.

According to a study by Belly Card on marketing and customer retention trends, small and medium-sized businesses (SMBs) are advised to place more emphasis on retaining customers than in acquiring them. The reason is that existing customers are reported to be 50% more likely to try a new product and spend 31% more than new customers. Even with just a 5% increase in customer retention, your profit can experience a whopping 95% raise.

That’s good to know; but how exactly can a business retain its paying customers? To help you increase your customer retention and loyalty rates, here’s a basic compilation of a few effective and tested retention strategies you can try:

#1 Having a mission or something you stand for

Sometimes, people get inspired to support a brand because of their mission and what they stand for. Customers are more likely to choose a brand with a cause than a brand whose aim is to merely sell its products.

 

A research by the Harvard Business Review states that brand loyalty comes from shared values. You must have values or a mission to share with your customers. Here are a few brands who do well in this aspect:

 

  • TOMS, a shoe company, isn’t only popular for its comfortable slip-ons, but more for its “One for one” movement which aims to make the world a better place. For every purchase of a pair of shoes, a new pair is given to a person in need. This movement has already given 60 M+ new pairs of shoes across the world.
  • DOVE, a Unilever product, did more than just creating a cause. Its #RealBeauty campaign that started in 2004 has ignited a worldwide awareness for abolishing beauty stereotypes. It has won the hearts of many and still continues to reach more women with the information of how they should be positive about their bodies.

You don’t necessary need a cause or mission as grand as the above examples. You can start with determining what people care about and build your mission and values around that.

 

#2 Personalizing your customer’s experience

 

Consumers are more drawn to brands they can relate with – a brand that has a human persona. In personalizing customer experience, the first step would be to get to identify your consumer personas and what social channels they would most likely be at. From there, think of strategies where you can communicate, engage, or interact with them on a more personal level.

There are so many different ways to personalize customer experience. You can either leverage Twitter to speak to them directly, use words your customers would love to hear, offer them personalized recommendations based on their data, or personalize customer service.

 

You can also ask for their recommendations or suggestions when you’re planning to launch a new product or service for example. Let’s say you’re an ice cream company. Ask them what ice cream flavors they would love to be created. Doing this will make them feel important and valued. It will establish a deeper connection between you and them – increasing customer loyalty.

 

#3 Providing excellent customer service

 

Besides searching for products and services, most people also look for a brand with a customer service or support they can easily engage with. They are more likely to do business with a brand that provides quality, courteous, helpful, and willing customer service representatives. More than that, customers are more satisfied with a quality customer service more than a speedy one.

 

To deliver excellent customer service and support to your customers, consider the tips below:

 

  • Make sure to have a customer support available round the clock so you can’t miss out on a potential customer’s queries and messages. Always have someone ready.
  • If possible, get to know your customers personally. Make conversations that are both personal yet professional. Address name by their first name too, it really works.
  • Always be courteous and polite when dealing with your customers, including the irate ones. Be consistent with your quality of service no matter what the situation is.
  • Address and resolve your customers’ needs. More than that, you can go the extra mile.

 

Customer service greatly affects customer retention and loyalty. If you want to build a long-lasting relationship with your customers, provide them with excellent customer service. You can also learn from the big brands included in 2015’s Customer Service Hall of Famers list.

 

Remember that poor customer service can instantly drive your customers to your competitors.

 

#4 Practicing consistency and integrity

 

Imagine men when they’re courting the woman they like. Their efforts don’t end after winning the woman’s heart. They have to be consistent all throughout. The same applies to making your customers stay with you. You should never stop “courting” them. Be consistent with the quality of the products and services you provide them. Provide them with even better service.

 

Deliver what you promised your customers when you’re still winning them over. Make every effort to be consistent in addressing their needs and expectations. Never let them down.

 

 

There are different customer retention and loyalty tactics you can find around the Web. But, it’s for you to find out which of these tactics will work best for your brand. Use the tips and strategies enumerated above to guide you in crafting your next marketing strategy.

 

But most of all, remember that the quality of your products and services is still the number one factor that will lead your customers to stay and your business to grow.

Virtual Reality and Its Game-Changing Benefits to Digital Marketing

Virtual reality is now reshaping and winning the game of digital marketing. Huge and small brands are now embracing and injecting the VR technology into their digital marketing efforts.

 

 

Although virtual reality has already been a generation old, the way it is currently being used for digital marketing purposes isn’t. Virtual reality now offers a different kind of experience for both marketers and consumers.

 

Because of this, virtual reality has drawn a lot of attention of different brands – both big and small. More than the 360º experience feature that appeals to the market, here are other game-changing benefits VR offers:

 

  • Immersive engagement. With VR headgears, users can have a completely undivided attention towards the content they are viewing. They can fully immerse themselves and have fewer distractions as compared to watching digital ads through other media.

 

As marketers, this means, you can engage and completely immerse the audience in the content you’re offering them. Through VR, people are more likely to connect with a brand on a more personal level; this means higher chances of leads and conversions.

 

See Michelle Obama’s exclusive virtual reality interview, for example. If you watch this video while wearing a VR headset, you can totally immerse yourself in Michelle Obama’s interview and social media story. More so, you’ll feel like you’re with her for real.

 

  • “Real-time” experience. No other medium can match VR technology’s 360º panoramic video stream experience. Watching a 360º video using a VR headset transports you into the video you are watching and makes you feel like you belong in there.

 

VR technology makes the impossible almost seem possible. When your audience can’t experience something you offer them because of location or other reasons, VR technology will bring the “real-time” virtual reality experience to them instead.

 

During London Fashion Week in 2014, Topshop utilized VR technology to offer four lucky fans a different kind of catwalk experience. Through VR headsets, the lucky fans were able to have a virtual front seat view of a live Topshop fashion show.

 

  • Hands-on product tests. Brand owners can give consumers a first-hand experience of their products through VR technology. Through virtual reality, consumers can visualize, test, and try out different products before making their purchase official.

 

In 2014, Lowe’s, a home-improvement and appliance store, leveraged VR technology through their Holoroom visualization tool to offer homeowners an intuitive and immersive experience to see how their makeover project will look like in full scale.

 

That same year, Volvo utilized Google Cardboard and paired it with an Android app to give people a virtual inside view of their new SUV. More than that, users can have a 360º virtual experience on how it’s like to drive around with a Volvo XC90.

 

  • Engaging storytelling. For other people, they need to see completely what a brand can offer them before engaging in official business. Storytelling through a 360º VR film communicates a story that can be experienced, not merely explained.

 

Etihad, a brand that prides itself on product experience, leveraged VR technology to tell a story about their aircraft – the unique way. Instead of merely using words to describe the features of their award-winning A380 aircraft, they used live-action VR.

 

Etihad’s “Reimagine” ad featuring Nicole Kidman presents prospect passengers different sensory interactions while on board the A380 aircraft on a New York to Abu Dhabi flight. It brings to life the passenger experience the A380 aircraft delivers.

 

  • Interactive simulations. VR technology isn’t solely for marketing products or services; it can also be used in raising awareness for certain medical issues people doesn’t know much about. VR technology can transform information to experience.

 

On April of this year, Excedrin, a migraine medication company, utilized the VR technology to create a VR-based migraine symptom simulator to create awareness about the symptoms and pains migraine sufferers go through in their daily lives.

 

Through Excedrin’s VR simulator, non-migraine sufferers gained a genuine empathy for migraine sufferers because they experienced the symptoms themselves with the help of a VR gear. VR technology really offers a one-of-a-kind experience.

 

When utilized strategically, VR technology will bring a huge change to the way marketers do their digital marketing efforts. Because marketing with VR technology primes on offering real-time experiences, it can leave longer lasting impressions to people than other types of marketing.

 

Nothing ever becomes real till it is experienced,” says John Keats, an English poet. Virtual reality changes the game of digital marketing by creating real-time experiences for people. Experience the game-changing benefits VR technology can bring your brand. Wear your gears, and see it for yourself!

20 Google Hangouts Hidden Emojis You Can Use

Want to juice up your regular Google Hangouts conversations? There are hidden animated emoticons and emojis you can use to improve your Hangouts experience.

Conversations solely about work can be a tad bit boring. Sure, there are already a bunch of accessible emojis on Google Hangouts. But, there are still a few unlisted or secret animated emojis you can use to impress your colleagues.

 

By merely typing in their corresponding secret codes, you can access and make use of these hidden or secret emojis. So, without further ado, here are 20 Google Hangouts hidden emojis you to help you pep up your Gchat conversations:

 

  1. LMAO

Code: LMAO!!


 

When you feel like laughing so hard into the conversation, just type in the LMAO secret code and add at least two exclamation points to activate the emoji animation.

 

After typing “LMAO!!”, a laughing fox and duck combo animation will pop out. It can also pop as a yellow emoji bursting in laughter on the left side of your chat window.

 

  1. WOOT

Code: woot!!

 

Feel like celebrating a successful pitch, a promotion, a closed business deal, or some random good news? Share the celebration with the woot emoji animation.

 

Take note of the two exclamation points in typing the “woot!!” code so the cheering fox and duck will appear. A yellow cheering emoji animation can also pop out.

 

  1. PITCHFORKS

Code: /pitchforks

 

Are you receiving a message you don’t really agree on? You can show your objection and disagreement with the “/pitchforks” code and bring a whole mob with you.

 

Send your friend a huge mob of your instant allies – villagers carrying fire torches and pitchforks running back and forth the chat window upon typing “/pitchforks”.

 

  1. PONIES

Code: /ponies

 

When you feel like the mundane things in the workplace are boring you, a colorful pony running across your Google Hangouts window might make the difference.

 

Type “/ponies” to trigger a tiny and colorful pony to pop up in the chat box. Besides your own entertainment, it may also put a smile on a coworker’s also boring day.

 

  1. PONY STREAM

Code: /ponystream

 

If a single pony isn’t enough to entertain you, then, an endless stream of galloping ponies might do the magic. Typing in “/ponystream” will trigger the command.

 

An endless stream of cute and colorful ponies galloping back and forth your Gchat window will appear upon typing the code and will disappear once you retype it.

  1. SHY DINO

Code: /shydino

 

Feeling introverted on some days? Or, maybe feeling shy about an idea or pitch you need to present? Just type the “/shydino” keyword to signal how you’re feeling.

 

It will appear as a tiny green dinosaur sliding across your screen that will go into hiding behind an even tinier yellow house. Retype the code, and it’ll disappear.

 

  1. HAPPY BIRTHDAY

Code: Happy Birthday!!

 

Is one of your Google Hangouts friends celebrating his or her special day? Level up from simple “happy birthday” chats and send birthday greetings the unique way.

 

Typing “Happy Birthday!!” on Gchat can help you send the celebrant an animated birthday cake and present. Take note of the two exclamation points to make it work.

 

  1. ROFL

Code: ROFL!!

 

Did your colleague or friend crack a joke that hit your funny bone? Another way to fully express your laughter and merriment is through the “ROFL” emoji.

 

By typing “ROFL!!”, a yellow emoji laughing close to its tears will pop up your chat box. Take note that two exclamation points are needed to make it appear.

 

  1. WOOHOO

Code: woohoo!!

 

Do you want to express your delight or excitement over something? A concert of your favorite band perhaps? Just use the hidden “woohoo” animated emoji.

 

Type “woohoo!!” in the chat and you’ll see an animated cheerful yellow emoji raising its fists in the air to celebrate with you your merriment and cheer you on.

 

  1. HAPPY NEW YEAR

Code: Happy New Year

 

Whether it’s a new calendar year, a new chapter in your life, or another year at work, then, it’s best to express yourself with a “Happy New Year” emoji animation.

 

Just type the “Happy New Year” phrase any time during the year to celebrate. It will lead to an animated fox and duck duo dancing with trumpets and fireworks.

 

  1. CRAB

Code: V.v.V


 

Feeling crabby because of too much work load or stress? Well, using the “crab” emoticon might just be the best way to sneakily express your crabby feelings.

 

There’s more to the available animal emoticons on Google Hangouts. By typing in “V.v.V”, you can unveil and use the hidden cute crab emoticon on Hangouts.

 

  1. KONAMI CODE

Code: ↑↑↓↓←→←→ B A

 

Remember the old school video games you used to play as a kid? The “Konami Code” you used to enter for power ups can now be used for Google Hangouts.

 

The “up, up, down, down, left, right, left, right, B, A” code can transform your dull and gray Gchat background to a vibrant and refreshing view of a mountainside.

 

  1. BIKE SHED

Code: /bikeshed

 

Is the typical gray background of Gchat boring you? You can now change the background color of your Gchatbox window to your preference by typing in “/bikeshed”.

 

Just type the code repeatedly to change the background color until it changes to the hue that you like. It can either be blue, purple, pink, orange, green, or mustard.

 

  1. HAPPY EASTER

Code: Happy Easter

 

Do you want to send Easter-related animated emojis at any time of the year? If you do, you just need to include the “Happy Easter” phrase in your message.

 

Doing this will make a bouncing and dancing bunny appear on your chat window. It can also appear as an Easter egg – a cute little chick coming out from its shell.

 

  1. HEARTS

Code: xoxoxoxo


 

Is love month approaching or you just want to send a unique animated emoji to your beau? Typing “xoxoxoxo” can fill your Gchat window screen with romance.

 

Entering four sets of “xo” will make animated hearts appear on the screen. It can also be seen as an animated lovestruck emoji on the left side of the chat box.

 

  1. YAY

Code: yay!!

 

Have you successfully accomplished a tedious task or got a commendation from your boss? Share your merriment through chat with a YAY emoji animation.

 

Just type in “yay” and add no less than two exclamation points to trigger the command. Then, a cheering yellow animated emoji will pop up to cheer you on.

 

  1. LOL

Code: lolololol

 

Did you find something funny that doesn’t seem to fit well with the “ROFL” or “LMAO” animated emoji? Then, the “LOL” may be the most appropriate to use.

 

Laugh out loud virtually with a friend. Just use “lolololol” anywhere in your message and a giggling and laughing yellow emoji will appear and pop up your chat box.

 

  1. HAHA
    Code: hahahaha

 

Are you having a bad day and wanting to cheer yourself up? Or, you found something to laugh about? You better use the hidden “HAHAHAHA” emoticon for that.

 

Enter at least four sets of “ha” to decode an animated yellow emoji that keeps on laughing heartily either on the center of your Gchat screen or on its leftmost corner.

 

  1. HEHE

Code: hehehehehehe

 

A “HEHE” is a much more covert form of laughter. It can also be used to express mild amusement. You can unveil this hidden emoji during these moments.

 

Typing in six sets of “he” can make the “HEHE” animated giggling emoji pop up your chat window. You can also retype it to show the chuckling fox and duck duo.

 

  1. SHRUGGIE

Code: /shruggie

 

Do you feel like you’re running out of words to say? Or, you just don’t feel like agreeing with a message sent to you? Then, use the hidden “shruggie” emoticon.

 

You can make this underutilized shrug emoji appear in your Gchat by typing “/shruggie”. After entering the secret code, the text will turn to this ¯\_(ツ)_/¯.

 

Google Hangouts’ hidden emojis are secrets no more. So, it’s time to impress your colleagues and Google friends by incorporating these emojis to express yourselves better and make usual Gchats fun and entertaining. Make Google hangouts better with emoticons!

Physical Store VS E-Commerce Store: Which Is Really Better?

If retail was a boxing match, who can possibly be the winner? Will it be the veteran brick-and-mortar physical store or the newbie online e-commerce store?

 

For entrepreneurs like you who want to build a shop that can attract greater sales opportunities, one of the questions you may ask is: Should I begin my business with a physical store, an online store, or both? Which will really work well for your business?

 

In opening a store of any kind, you must consider your products or services, business goals, and target consumers. To help you weigh in your business decisions better, here are the pros and cons of selling on a traditional physical store VS selling online.

 

Startup and Monthly Maintenance Costs

 

In building a business start-up, you have to be wise in choosing when and where to spend your money. If possible, avoid spending thousands of dollars on a business idea that you aren’t sure about. To help you, here is a brief cost analysis between online and offline business options:

Traditional Physical Store:

 

Setting up a traditional physical store may require a lot from your budget at once – for advance deposit and monthly dues for retail lease, renovations, sign creation, utilities, shop fittings and equipment, salary of staff, and marketing collateral.

 

An initial investment of more or less $10, 000 is required for store renovations, sign creation, utility and lease deposits, lease closing costs, equipment costs, etc.

 

Monthly, you’ll have to prepare another $10, 000+ to pay for your monthly lease, at least two staff members’ wage, utilities such as electricity, and other bills.

Online E-Commerce Store:

 

Setting up an online store is less costly than setting up a physical store. You just need to find a to help you create a custom e-commerce website. You need to prepare at least $6, 000 to build your online shop.

 

Besides having a customized e-commerce site, your initial investment will also cover complete shopping cart functions, analytics, blog integration, reviews and rating features, etc.

 

Monthly payables will be for web hosting and technical and marketing support. With less cost, your store can even run 24/7.

 

Sensory Information and Experience

 

Physical retail stores have an edge over online stores in terms of fulfilling sensory information and experience. With physical stores, customers can try, hear, feel, taste or smell a product before making their purchase. Especially for fashion stores, customers prefer to try on clothes and shoes first before making a buying decision.

 

Online e-commerce stores can’t give that full sensory experience to their customers. But, for other products that are primarily based on visual information, the sensory experience is just the same with physical stores. Examples of products sold online that find no problem with this feature include books, paper products, audio CDs, etc.

 

Although online shopping can’t give the shoppers a privilege to feel the item personally, it offers 24/7 access, convenience, and easier product searching and browsing. These unique qualities of an online store attract shoppers as well.

 

Potential Customer and Market Reach

 

Unlike a physical store’s limited audience, an e-commerce store’s potential audience is limitless. Potential customers can view your online store anywhere across the world. Because the Internet is open 24/7, customers can also view, browse, and purchase your products anytime they want to. Your store’s opportunity to sell doesn’t have closing hours. This unlimited shopping time will be convenient for you and your customers.

 

However, many e-commerce sites are now vying for attention and ranking on search engines. If you are selling a product that is already offered by already established brands, it will be a bit difficult to break in. You need to work out your rankings on the popular search engines like Google and Bing to get found by potential shoppers.

 

On the other hand, if you are selling your products in a shop owned by a big store such as a supermarket or department store, then there is an assurance that your products will sell. Your products will benefit from their advertising, marketing, and distribution strategies. They can help you increase your product’s exposure. But, it will still be limited to that physical store’s location.

 

Your Working Hours and Location

 

One of the great advantages of having an e-commerce store is having a flexible working schedule. You can choose to work from home at any hour you want to. It also opens up the opportunity to serve other commitments while your website works for you 24/7. Running a physical shop requires your long hours of physical presence while in an online store you can set up an automatic order processing you can monitor from time to time.

 

With an online store, you can work anytime and anywhere. You can even have a full-time job and still run your online shop at the same time. However, some shoppers may still prefer personal interaction in physical stores to make a purchase.

 

So, which is really the better choice?

 

Indeed, an online e-commerce store offers promising benefits to your business the same way a physical store does. They both have their owns set of pros and cons. See which between these two benefits you and your business the most. Or, try to have an omnichannel or brick-and-click store instead? A physical store and an e-commerce store can work better hand in hand.

 

An online store significantly influences purchases from retail stores, and vice versa. 3 out of 4 customers who find online product information from a website has higher chances of visiting a physical store. Likewise, 22% of consumers spend more in physical retail stores when digital channels are involved. The match is over. It’s a draw. Is it better to have both instead?

 

According to statistics, 84% of customers find it better when retailers integrate their offline and online channels. Shoppers today find it more favorable when they are provided with a seamless omnichannel experience. They want the best of both worlds. Having to offer your customers both an online and offline store can improve their shopping experience and drive you more sales.

 

 

Still, there is no one-size-fits-all strategy for making a business work and find its way to success. The choice and decision are still yours to make. Consider the pros and cons of the two types of channel explained above and see which works best for your products or services. Happy selling!