With thousands, if not, millions, of online stores available for consumers to choose from, what can you possibly do to sell more? Aside from offering your products and services solely on your e-commerce website, leveraging online marketplaces is another effective way to increase your chances of being found by a wider range of online shoppers – thus, giving you more sales opportunities. What an online marketplace is An online marketplace is a website that facilitates the sale of different products and services from multiple third parties, whereas the transactions are processed by the operator of the marketplace. They are like digital versions of usual department stores that sell almost everything Read More
Having a great service or product to sell is only one of the many steps to business success. How you’ll sell your product is that one important step that will reel in the sales. Regardless of your years in the business industry, you will always need to learn more to achieve your business goals and success. Whatever your business is, whether you have an e-commerce or physical store, you need to learn about marketing and advertising to be able to sell your products and services. With that, here are timeless lessons from the greatest men in advertising: David Ogilvy Founder, Ogilvy & Mather Dubbed as the “Father of Advertising,” David Read More
With the growing number of businesses using social media for their marketing campaigns, how can yours stand out? Read on and discover the arsenals that can help you win at social media marketing. Whether your business is only starting or one that’s been up and running for decades, social media marketing – when done right – can help you significantly expand your market and customer base. Marketing your brand or business in various social media networks and platforms can positively contribute to your acquisition of customers, and eventually, sales. The Basics Every success starts with a goal and the foundations that ground them. The same thing is true for social Read More
MailChimp won the marketing game once again. With its “Did You Mean …?” campaign by Droga5, they pulled off yet another brilliant way to increase awareness of the brand without obviously doing so. Early this year, three bizarre yet mesmerizing short films were released, namely: MailShrimp, JailBlimp, and KaleLimp. They even had their own websites, YouTube channels, and all which sparked the curiosity and interest of everyone and made people wonder what exactly is going on. MailShrimp JailBlimp KaleLimp Apparently, these short films were all part of MailChimp’s much bigger campaign with Droga5. After watching the films, people became both confused and curious. Their Read More
Every love month, marketers go the extra mile to reach potential customers with their ads. And, with these Valentine’s Day ads from big and small brands alike, we can surely learn a thing or two marketing lessons. It’s that time of the year again when people become love-stricken – when flowers, cards, candle-lit dinners, chocolates, and romance fills the atmosphere. To join in on the “love” holiday, content creators and marketing companies alike go the extra mile and capitalize on the love-stricken market for their marketing campaigns and ads. We’ve rounded up some of the most memorable Valentine’s Day campaigns and ads which can teach us a thing or two Read More
At least one cart is being abandoned by an online shopper each year resulting in a continuous rise in the number of online orphans or abandoned online carts. Although cart abandonment is seriously alarming, it can be prevented. According to Listrak, today’s cart abandonment rate is at an alarming 80% with a 77% average rate for the past six months. From February to August 2016, the rate of online shopping cart abandonment has increased from 74.89% to 80.15%. In 2015, the average cart abandonment rate was 71.39% globally, reports Barilliance, the leader in cart abandonment recovery technologies. Cart abandonment rates by device are as follows: 76% on mobile phones, Read More
When it comes to buying decisions, humans are by nature more emotional than rational. Being able to target the consumers’ emotions and create a powerful and long-lasting bond between you and them will naturally drive conversions. As compared to cognitive thinking, emotions are those that create a higher impact on our present and future actions. In fact, the most shared and most viral brand advertisements can be described with one word – emotional. 2015’s most viral ads have one thing in common; they all showcase emotional content such as friendship, inspiration, joy, love, empowerment, etc. For consumers, brands and products are more than just mere objects. They Read More
Virtual reality is now reshaping and winning the game of digital marketing. Huge and small brands are now embracing and injecting the VR technology into their digital marketing efforts. Although virtual reality has already been a generation old, the way it is currently being used for digital marketing purposes isn’t. Virtual reality now offers a different kind of experience for both marketers and consumers. Because of this, virtual reality has drawn a lot of attention of different brands – both big and small. More than the 360º experience feature that appeals to the market, here are other game-changing benefits VR offers: Immersive engagement. With VR headgears, Read More
They say, “Content is king,” but, how can your content really be king over other online competitors? We will teach you efficient ways to achieve content marketing success. As technology advances, more and more marketers are looking for better ways to improve their marketing strategies. Nowadays, consumers aren’t any fonder of the traditional marketing campaigns such as television and magazine ads. They are now more adept and exposed to online “surfing”. This is where content marketing gets in the picture. What exactly is content marketing about? According to Joe Pulizzi of Content Marketing Institute, “Content Marketing is a strategic marketing approach focused on creating and Read More
Even if we admit it or not, thousands of email newsletters are often ignored and deleted instead of read. How can we then create email newsletters people would be excited to receive and read? Sending newsletters shouldn’t be done for the sake of merely having something to send your subscribers. A newsletter has to be carefully crafted and packaged. More than that, it has to offer value to its recipients. It has to address and solve your subscribers’ needs. Because there are different types of subscribers with different needs, there’s no exact and specific formula for a winning newsletter. A newsletter can be loved for different reasons Read More
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