Laying the Digital Foundation with a BigCommerce Catalog Store Initiative
About Client
Di Lewis Studios is an Australian brand that merges artistic vision with vibrant color palettes to create unique and contemporary home décor. Its commitment to craftsmanship and originality elevates modern living spaces, each piece reflecting quality and style.
Goals
Our goals for this e-commerce store include
- Launch a B2B BigCommerce catalog-only store
- Active cart functionality in a separate phase
Web design
Di Lewis partnered with us to bring their digital vision to life through a customized Catalog-Only BigCommerce Store. We focused on showcasing premium product offerings with a sleek, intuitive catalog that aligns perfectly with their brand identity. We also activated cart functionality in a separate phase for a transactional e-commerce experience.
We executed enhancements aligned to the brand’s vision and standards, ensuring visual impact and functional clarity. Hero banners were optimized, adhering closely to the client’s creative direction. Each one is linked to relevant fabric categories for a seamless and inspiring product exploration. Product page elements were thoroughly evaluated and refined, updating labels, titles, and descriptions, ensuring accurate presentation of product options.
The focus was on a user-friendly digital experience, balancing clean design with functionality. Quality images were properly scaled for visual coherence in category pages. An intuitive filtering functionality was implemented for easy sorting and product selection navigation. The homepage was designed with engaging messages that reflect the brand’s voice, guiding customers to desired interactions. The development introduced a Favorites button feature, letting users save products, driving re-engagement.
Email templates were modified to enhance communication, from structure to typography and styling. We adjusted elements of the existing BigCommerce design, matching the client’s aesthetic and functional goals. Inconsistencies with product image formatting and display were corrected, including image quality, sizing, and alignment optimization for consistency across devices.
Interested in launching your B2B website?
Our team of marketing specialists and certified developers at Always Open Commerce will work closely with you in designing and developing your website. You’ll be guided through the whole sign up to launch process.
With expertise of over 10 years, our professionals possess a deep understanding of web development with a clever eye for visually appealing designs. We craft unique and engaging websites that mirror your brand’s identity. Contact us now!
