E-commerce in a Post-Virus World – Part 1

Get a glimpse of how the Covid-19 pandemic impacted and changed the landscape of E-commerce.


Businesses around the world have been grappling with the effects of the coronavirus pandemic for almost a year. Everything from rapidly changing customer behavior to logistics and supply issues proves to be a challenge for entrepreneurs trying to keep their businesses afloat. In this blog, we’re offering a bird’s eye view of the key data around these changes and how E-commerce is adapting to them.

The market has changed.
Permanently.

All figures are based on a year-on-year comparison (2019 and 2020).

After the impact of Covid-19,
What are people buying online?

  1. Gifts and Specialty Products – 18.9% increase YoY
  2. Apparel and Accessories – 14.3% increase YoY
  3. Home and Garden – 8.4% increase YoY
  4. Groceries – 7.2% increase YoY
  5. Toys and Games – 7.0% increase YoY

 

After the impact of Covid-19,
Here’s what people aren’t buying online:

  1. Luggage – 77% decrease YoY
  2. Cameras and Equipment – 64% decrease YoY
  3. Swimwear – 62% decrease YoY
  4. Gym Bags – 57% decrease YoY
  5. Store Fixtures and Displays – 50% decrease YoY

 

Businesses must change, too.

To stay ahead of the pandemic and meet changing market needs, stores are adapting to the new normal.

 

Bricks-to-Clicks

If you’re among the millions who closed down their physical stores, don’t lose hope. Set up a store online and reconnect with your customers.

  • Due to Covid-19, E-commerce sales grew by 25% in 2020.

 

Less Contact, More Sales

Because of the continuous threat of the virus, shoppers order more items through stores with less physical contact.

  • No-contact deliveries are up 62% since April 2020.

 

Popular Products

In a time where people only buy what they need, you can make a pivotal shift to selling what customers are buying.

  • Face mask sellers grew 5 folds in just two weeks.

 

Learn what online retailers are doing in Part 2!