Skip to main content



Get a glimpse of how the Covid-19 pandemic impacted and changed the landscape of E-commerce.

Businesses around the world have been grappling with the effects of the coronavirus pandemic for almost a year. Everything from rapidly changing customer behavior to logistics and supply issues proves to be a challenge for entrepreneurs trying to keep their businesses afloat. In this blog, we’re offering a bird’s eye view of the key data around these changes and how E-commerce is adapting to them.

The market has changed.

All figures are based on a year-on-year comparison (2019 and 2020).


After the impact of Covid-19,
What are people buying online?

  1. Gifts and Specialty Products – 18.9% increase YoY
  2. Apparel and Accessories – 14.3% increase YoY
  3. Home and Garden – 8.4% increase YoY
  4. Groceries – 7.2% increase YoY
  5. Toys and Games – 7.0% increase YoY


After the impact of Covid-19,
Here’s what people aren’t buying online:

  1. Luggage – 77% decrease YoY
  2. Cameras and Equipment – 64% decrease YoY
  3. Swimwear – 62% decrease YoY
  4. Gym Bags – 57% decrease YoY
  5. Store Fixtures and Displays – 50% decrease YoY


Businesses must change, too.

To stay ahead of the pandemic and meet changing market needs, stores are adapting to the new normal.



If you’re among the millions who closed down their physical stores, don’t lose hope. Set up a store online and reconnect with your customers.

  • Due to Covid-19, E-commerce sales grew by 25% in 2020.


Less Contact, More Sales

Because of the continuous threat of the virus, shoppers order more items through stores with less physical contact.

  • No-contact deliveries are up 62% since April 2020.


Popular Products

In a time where people only buy what they need, you can make a pivotal shift to selling what customers are buying.

  • Face mask sellers grew 5 folds in just two weeks.


Learn what online retailers are doing in Part 2!

PHP Code Snippets Powered By :
Share via
Copy link