Learn how businesses cope up with the changing e-commerce landscape.
With the global vaccine rollout facing major slumps in small-to-midsize economies, experts predict that the world will not return to normal until the warmer months of 2022, according to an article published by The Atlantic. So with a full year ahead of us, how can e-commerce businesses endure these uncertain times? Here’s what online stores do to stay afloat.
Sell to the post-virus market.
Offer Discounts and Incentives!
- 73% of top online retailers are running sales regularly.
- 40% is the median discount rate across all active sales.
- 90% of customers say free shipping is the most in-demand perk, so more businesses are adding this incentive to their stores.
Market at the Right Place
Since Day 1 of the pandemic, people flock to social networking sites more than ever. Facebook Marketplace has a potential market reach of 2.7 billion monthly users, though that’s a highly inorganic number. Still, marketers predict that Marketplace will soon become the Internet’s leading market listing platform, overtaking current titleholder Craigslist.
- U.S. online orders in market listing platforms increased 56% YoY
- Mobile sales expected to drop globally by 5% in 2021-2022
- Podcast downloads are down 20%
The coronavirus is here to stay.
So must your business.
Just like the major pandemics of the past, Covid-19 may never go away, health experts say. People will only have to develop immunity against the virus. As we wait for the vaccine rollout to trigger herd immunity, the world needs to carry on and continue doing business as usual.
For online businesses to stay profitable and maintain growth, they have to:
- Adapt to meet changing customer needs
- Sell thoughtfully to the right market
- Stay safe
We can help! AOC’s mission is to assist online businesses in achieving stability and maintain growth.
Tell us your story. We’re interested! Visit this page and let’s talk about your business’ success amidst this pandemic.