Launch & Migrate
Store launches get harder when storefront, data, search, apps, QA, and go-live decisions move separately. Always Open Commerce brings the relevant workstreams into one launch or migration plan built around what the business is actually changing.
Launch & Migrate Services
Choose the service that best matches what is being built, moved, updated, protected, or prepared for launch.
New Store Builds
Plan and build a new ecommerce storefront around site structure, core pages, navigation, theme setup, essential app coordination, QA, and the launch requirements included in the approved project.
Platform Migrations
Move from one ecommerce platform or site environment to another with planning across storefront implementation, data, redirects, applications, QA, and launch dependencies defined by the source and destination environments.
Theme Updates & Migration
Update or transition an existing storefront theme when the platform can remain in place but the theme foundation, templates, visual structure, or inherited customizations need coordinated work.
Data/Catalog Migration
Move or restructure approved product, collection, customer, order, content, or catalog data with mapping, cleanup, validation, and destination requirements defined before the data is treated as launch-ready.
SEO Migration
Plan URL mapping, redirects, metadata review, crawl considerations, and launch QA when a migration or relaunch can affect organic search. The work reduces avoidable risk but does not guarantee ranking preservation.
App Setup
Install, configure, and coordinate essential ecommerce applications required for the approved launch while keeping custom app development, advanced troubleshooting, and unsupported vendor behavior outside the default service.
Technical Audits
Review the current site, theme, application stack, tracking, or technical foundation to identify risks and dependencies that should be understood before a build, migration, or launch decision moves forward.
Launch Support
Coordinate pre-launch QA, launch checklists, go-live planning, issue ownership, team communication, and a defined post-launch monitoring window around the approved transition.
When This Becomes a Priority
Launch & Migrate becomes relevant when a new storefront, replatform, theme transition, or go-live has dependencies that need to be coordinated before launch.
The Current Platform or Theme Is Holding Back the Next Step
The store needs a new foundation, platform change, or more current theme before the next business or operational requirement can be supported cleanly.
Migration Risk Is Growing
Data, URLs, redirects, applications, integrations, or inherited customizations make the transition harder to treat as a simple design or development project.
Too Many Workstreams Have to Meet at Go-Live
Storefront, data, search, applications, QA, technical review, and launch ownership are progressing separately, making it easier for one dependency to be missed before launch.
Launch & Migration Work in Practice
Migration
Bird Rock Coffee Roasters Brews Up a Scalable BigCommerce Store with a Cost-Effective Migration From Shopify
Ecommerce Builds
From Stalled Launch to Growth: Rescuing The Roots Company’s Four-Week B2B Sprint
Frequently Asked Questions
Start with the business change. A net-new storefront points to New Store Builds, a platform change to Platform Migrations, a theme-only transition to Theme Updates & Migration, and focused needs can point to Data/Catalog Migration, SEO Migration, App Setup, Technical Audits, or Launch Support.
No. SEO Migration can address URL mapping, redirects, metadata, crawl considerations, and launch QA within scope, but search performance depends on many factors. Always Open Commerce does not guarantee rankings, traffic, or complete ranking preservation after a migration.
Platform Migrations covers the broader move between ecommerce environments. Data/Catalog Migration focuses specifically on moving or restructuring approved records and catalog information. Data migration can be one workstream inside a larger platform migration or a separate project.
Not automatically. Launch Support can include a defined post-launch monitoring period for the approved transition. Ongoing maintenance, new features, unrelated troubleshooting, and continued optimization should be scoped separately when needed.
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