New Store Builds
A new ecommerce store needs more than a configured theme. Always Open Commerce plans the storefront structure, navigation, essential apps, QA, and launch requirements around how customers need to shop and what the business needs ready on day one..
Build the Store Around How Your Business Sells
A new storefront has to turn business requirements into a shopping structure customers can understand. That work starts before theme setup. Product organization, page hierarchy, navigation, content, and the paths customers use to reach the right products all shape the build. Those choices also influence how easily search engines can discover and interpret the site structure.
Always Open Commerce helps define that foundation before the storefront is built around assumptions that may be expensive to unwind later. The goal is not to make every new store more complex. It is to make the important decisions early enough that design, development, apps, content, and launch work can follow the same direction.
Storefront Foundations to Define Before Build
A new store build should establish the core storefront foundation without turning the project into an open-ended list of features. The exact scope varies, but these are the areas that commonly need to be coordinated.
Site Structure & Core Pages
New Store Builds
Organize the homepage, collections or categories, product pages, informational pages, and other core experiences around what customers need to find and what the business needs to manage.
Navigation & Shopping Paths
New Store Builds
Create a clear hierarchy and navigation system that helps shoppers understand the catalog and reach relevant products without unnecessary friction.
Theme & Storefront Setup
New Store Builds
Configure the approved theme or storefront foundation and implement the in-scope design and content structure needed for the new store.
Essential App Coordination
New Store Builds
Identify and coordinate the essential apps included in the build so their role, storefront impact, and dependencies are considered before launch.
QA & Launch Readiness
New Store Builds
Review the in-scope storefront experience, responsive behavior, core customer paths, and launch requirements before the store goes live.
Resolve the Inputs That Can Change the Build
A storefront can be ready to design before the business is ready to build it. Catalog decisions, content availability, connected systems, and specialist launch requirements can change architecture, sequencing, or scope if they surface too late.
Catalog & Content Readiness
Confirm the product and category structure, core content, imagery, and other storefront inputs needed for the approved build. Missing or poorly structured inputs may require separate Data/Catalog Migration, content, or product-data work before implementation can move cleanly.
Connected Systems & Data Dependencies
Identify the systems and data flows the storefront depends on, including in-scope product, customer, order, or operational connections. Requirements that go beyond standard setup may need API Integrations or another technical workstream.
Specialist Launch Requirements
Surface search, analytics, accessibility, and other specialist requirements early enough for the appropriate review. These needs should be coordinated with the build when they are in scope rather than added during final QA.
Ownership & Handoffs
Clarify who provides content, approvals, app or vendor inputs, and launch decisions so the build is not blocked by missing ownership as implementation progresses.
Connect the Build to the Work Around It
A new storefront can involve design, development, product organization, apps, content, and launch coordination. The build is easier to manage when those workstreams follow the same storefront decisions and the boundaries between core build work and related services are clear.
Always Open Commerce can coordinate the approved build and connect related work such as Data/Catalog Migration, App Setup, or Launch Support when those services are needed. Advanced custom features, ongoing marketing, and post-launch growth work remain separate unless they are specifically scoped.
New Store Builds in Practice
Ecommerce Builds
How 38North Traded Traditional Inquiry-Based Sales for a High-Velocity Shopify Store That Scales With Their Brand
Ecommerce Builds
From Stalled Launch to Growth: Rescuing The Roots Company’s Four-Week B2B Sprint
Platforms We Build On
Frequently Asked Questions
Start with the business change. A net-new storefront points to New Store Builds, a platform change to Platform Migrations, a theme-only transition to Theme Updates & Migration, and focused needs can point to Data/Catalog Migration, SEO Migration, App Setup, Technical Audits, or Launch Support.
No. SEO Migration can address URL mapping, redirects, metadata, crawl considerations, and launch QA within scope, but search performance depends on many factors. Always Open Commerce does not guarantee rankings, traffic, or complete ranking preservation after a migration.
No. SEO Migration can address URL mapping, redirects, metadata, crawl considerations, and launch QA within scope, but search performance depends on many factors. Always Open Commerce does not guarantee rankings, traffic, or complete ranking preservation after a migration.
Platform Migrations covers the broader move between ecommerce environments. Data/Catalog Migration focuses specifically on moving or restructuring approved records and catalog information. Data migration can be one workstream inside a larger platform migration or a separate project.
Not automatically. Launch Support can include a defined post-launch monitoring period for the approved transition. Ongoing maintenance, new features, unrelated troubleshooting, and continued optimization should be scoped separately when needed.
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