BigCommerce supplies tools to create and administer online stores. It’s made user-friendly, allowing creators and businesspersons without technical expertise to build a professional-looking website.
It handles high volumes of traffic and transactions. As your business grows, you don’t have to concern yourself with website crashing or slowing down. It offers secure hosting and regular backups, ensuring that your data is safe.
This platform automatically generates search engine-friendly URLs and sitemaps, making it easier for customers to find your products. It integrates seamlessly with marketing tools like Mailchimp and Google Analytics.
Benefits of Using BigCommerce for Your E-commerce Website
When building and running an e-commerce website, the right platform sets everything in motion. One platform that stands out from the rest is BigCommerce. The benefits of using BigCommerce for your e-commerce website:
User-friendly interface: Bigcommerce has an intuitive interface that even non tech savvy users can explore. With a drag-and-drop editor, you can customize designs without technical or coding skills.
Robust features: BigCommerce offers a range of features to effectively manage every element of your online business. From inventory management and order fulfillment to SEO optimization and marketing tools.
Mobile responsive design: Having a mobile-responsive website is now a basic necessity. Fortunately, with BigCommerce, all templates are designed to be fully responsive on any device so that you can provide an optimal shopping experience for your customers.
Scalability and growth potential: Scalability becomes paramount as your business continues to grow and progress. BigCommerce can effortlessly address high traffic volumes, ensuring fast page loading speeds and smooth performance even during peak seasons.
Seamless integration options: For hassle-free store management, BigCommerce offers seamless integration options such as PayPal and third-party apps like Google Analytics.
These are only some of the many benefits of using BigCommerce for your e-commerce website. With its user-friendly interface, robust features, mobile responsiveness, scalability potential, and seamless integrations – it’s clear why many businesses choose this platform for their online stores.
Getting Started with BigCommerce: Setting up Your Store
With its user-friendly interface and intuitive navigation, setting up your online store is like a walk in the park.
1. Sign up for an account on the BigCommerce website. Fill in the required information to initiate your store profile. Once you’re done, you’ll be directed to the dashboard where you can customize your storefront.
2. Choose from professionally designed themes that suit your brand’s aesthetic. Customize colors, fonts, and layouts to make it uniquely yours. BigCommerce takes care of all the technical aspects for you.
3. Add products to your store by uploading high-quality images and writing compelling descriptions. Set prices and inventory levels so customers can easily browse and purchase items.
4. BigCommerce also offers various payment gateways such as PayPal and Stripe for secure transactions. Connect these services with just a few clicks and start accepting payments right away.
5. BigCommerce integrates seamlessly with popular carriers like FedEx or UPS. Set up different shipping zones based on customer location or offer free shipping promotions – all within your control.
6. Optimize your store’s SEO; add relevant keywords in titles, descriptions, and URLs. This improves visibility in search engine results pages (SERPs), driving more organic traffic to your site.
With BigCommerce’s easy setup process, creating an impressive online store is now more accessible than ever before.
Marketing and promoting your website with BigCommerce tools
Marketing and promoting your website drives your e-commerce business down the path of success. With BigCommerce, you have a myriad of tools at your disposal to competently market and promote your brand.
Built-In SEO Features
These features optimize your website for search engines, making it simpler for potential customers to find you when they search for products or services related to yours. Optimizing page titles, meta descriptions, and URLs, improve your site’s visibility.
Email Marketing Capabilities
You can produce and send targeted email campaigns to affiliate with your customers. Whether it’s product launch announcements, exclusive discounts or promotions, or keeping in touch through newsletters, email marketing is a highly effective way to drive traffic and generate sales.
Social Media Integration
You can link your online store with social media platforms like Facebook and Instagram, allowing you to reach a wider audience and boost brand awareness. Through social sharing buttons on product pages or automated posting of new arrivals, you encourage customers to share and spread word about their purchases from your brand.
Advertising Campaigns
BigCommerce also provides various options for advertising campaigns such as Google Shopping Ads or Facebook Ads directly from within the platform itself. This streamlines the process of setting up ads, ensuring maximum exposure for your products across multiple channels.
Integrations with Marketplaces
Furthermore, BigCommerce has integrations with popular marketplace platforms like Amazon and eBay which enable sellers to expand their reach beyond their own website by selling on these well-established platforms.
Utilizing the marketing tools offered by BigCommerce will play a significant role in driving traffic to your e-commerce website and increasing sales conversions. Take advantage of these tools wisely to connect with your audience, boost visibility, and ultimately scale your business to new heights.
Tips for Scaling Your Business on BigCommerce
1. Offer personalized experiences: Tailor your website’s design and functionality to provide personalized experiences for each visitor. Use customer data to offer product recommendations, personalize email marketing campaigns, and create dynamic pricing strategies.
2. Invest in customer support: Provide excellent customer support through various channels like live chat, email, or phone. Respond promptly to inquiries or concerns and strive to exceed customers’ expectations.
3. Strategically Expand your product range: Regularly assess market trends and consumer demands to identify new opportunities for growth. Introduce complementary products or expand into related niches that align with your target audience’s preferences.
4. Build partnerships with influencers or industry experts: Collaborate with influential individuals who have a significant following in your industry to increase brand awareness and credibility.
5. Invest in automation tools: Streamline business processes by adopting automation tools such as inventory management systems or order fulfillment software that can handle large volumes efficiently.
Scaling your business on BigCommerce requires strategic planning and adapting accordingly based on data analysis from different sources including analytics reports from the platform itself.BigCommerce truly stands out as a leading e-commerce platform with its wide array of features, powerful marketing tools, and scalability. At Always Open Commerce we have certified Bigcommerce developers, excellent designers, and expert marketers. From developing to SEO-optimization to Email marketing, we have a specific member for your needs.
