Are you intending to set up an online shop? Well, deciding the correct e-commerce platform can make or break your business. There are dozens of eligible alternatives in the market, but Shopify stands out from the crowd.
With its user-friendly interface and advanced features, it has become a go-to decision for several entrepreneurs worldwide. We’ll explore why picking out the right e-commerce platform matters and how Shopify can help you take your business to new heights! So keep reading to discover all about the advantages of Shopify!
What is Shopify?
Shopify is a Canadian e-commerce enterprise headquartered in Ottawa, Ontario. It is also the label of its proprietary e-commerce platform for online stores and retail point-of-sale systems. Shopify offers online retailers a suite of services “including payments, marketing, shipping and customer engagement tools to simplify the process of running an online store for small merchants.”
In 2006, Shopify was founded by Tobias Lütke, Daniel Weinand, and Scott Lake after attempting to open Snowdevil, an online store for snowboarding equipment. Snowdevil was closed after two months because the partners could not agree on a business model. Lütke left his job as a computer programmer to work full-time on building Snowdevil’s successor.
Weinand and Lake recruited Kyup Jin Lee from Amazon Web Services to create the technical architecture of Shopify. Lee had previous experience creating Amazon’s A9 search engine optimization system. Shopify was released officially in June 2006.
Shopify raised $7 million in Series A, financing from Bessemer Venture Partners (BVP) in June 2009. In December 2010, it raised an additional $15 million from FirstMark Capital along with BVP. It went public on the New York Stock Exchange (NYSE) on April 12th, 2016, under the symbol SHOP with a front public offering (IPO) price of $31 per share, giving it a value of $1.27 billion.
The Advantages of Shopify
Shopify is amongst the most prevalent e-commerce platforms on the market, and with compelling justification. It yields a large selection of features and advantages that make it an excellent decision for businesses of all sizes. Here are some of the advantages of applying Shopify:
1. Ease of use: One of the most prominent reasons why Shopify is so renowned is because it is incredibly painless to operate. You’ll be able to get your shop activated and running in no time at all, even if you have no past experience with developing websites or leading an online business.
2. Affordable: Shopify is remarkably cost-effective, especially when you compare it to other e-commerce platforms. There are no hidden costs or monthly fees – you just pay a simple transaction fee for each order that you process.
3. Reliable: Shopify is a highly reliable platform that can handle large volumes of traffic and transactions without any issues. This is crucial for businesses that rely on their online store for sales and revenue.
4. Scalable: As your business grows, Shopify grows with you. It’s easy to add new products, categories, and pages to your shop as your business expands. You’ll never outgrow Shopify – it’s built to scale with businesses of all sizes.
5. Flexible: With Shopify, you’re not locked into any one particular way of doing things. There are hundreds of apps and plugins available that lets you customize your shop to match your particular needs. You can also integrate Shopify with other third-party services, such as payment processors and shipping carriers.
6. Security: Shopify takes security very seriously and has built-in features to help safeguard your customers’ records. This includes PCI compliance, fraud detection, and encryption of customer information.
Why Choose Shopify Over Other E-Commerce Platforms?
When it comes to deciding an e-commerce platform, there are several practical choices. So, why opt for Shopify over other e-commerce platforms? Here are certain benefits of using Shopify:
Shopify is one of the most user-friendly e-commerce platforms attainable. It is easy to set up and handle your store, and there is no need for any coding background.
Shopify has a large variety of features and plugins to help you run your online store. There is often something new to test out, and you can find everything you need in one location.
Shopify has great customer support. There is a large community of Shopify users who are always ready to help, and the company renders 24/7 support if you ever have any concerns.
Shopify is a scalable platform, so it can grow with your business. As your business expands, you can add more products and features to your store without any problems.
Overall, Shopify is an exceptional choice for anyone seeking for an easy-to-use, feature-rich e-commerce platform.
How to Set Up a Shopify Store
You might be considering which platform is appropriate for you if you’re preparing to set up an e-commerce store. We’ll have a look at the perks of Shopify, one of the leading e-commerce platforms.
It’s simple to set up and maintain your online store using Shopify’s powerful and user-friendly platform. With Shopify, you can select from a wide range of professionally designed themes to build a distinctive storefront that reflects your brand. You can also add features and plugins to extend the functionality of your store. The best part is that Shopify gives round-the-clock support so you can always obtain assistance when you need it.
Here’s an outline of how to build up your Shopify store:
1. Register for a Shopify account and choose your plan.
2. Select a theme for your store from the Shopify Theme Store.
3. Customize your store settings, including payment methods, shipping, and taxes.
4. Add products to your store and write compelling product descriptions.
5. Work out a marketing strategy to drive traffic to your store, including social media, SEO, and paid promotions.
6. Launch your store!
If you want your online company to thrive, you should pick the perfect e-commerce platform. Shopify is one of the most trusted platforms out there, offering a variety of features and advantages that can help launch any business forward.
From its ease of use to its support for several payment methods, Shopify has everything you need to get your online store up and running quickly and efficiently. With multiple options accessible, it’s useful to do research before deciding which platform will work best for you – but with all that Shopify has going for it, why not make it your first choice?
