A Seamless Migration and a Modern User Experience
About Client
mTrigger revolutionizes physical therapy through innovative biofeedback technology that enhances patient engagement and improves rehabilitation outcomes. Founded in 2015 by veteran physical therapist Russ Paine and laser therapy entrepreneur Brian Pryor. The company modernized traditional biofeedback methods that had remained technologically stagnant for decades. mTrigger continues to refine their technology based on clinical feedback, transforming physical therapy into an engaging, measurement-based experience.
Goals
Our goal for this e-commerce store include
- Migrate from WordPress to Shopify
Digital Design and Development
mTrigger approached us seeking a complete platform migration from WordPress to Shopify. Their requirements included preserving their extensive educational blog content through Cart2Cart migration, while maintaining the strong domain authority and search visibility they had established in their specialized healthcare technology niche.
Our implementation began with redesigning their front-end user experience, featuring an auto-playing hero video that immediately demonstrates their device in action. We enhanced product pages with custom metafields for medical referrer tracking, improved content hierarchy, and standardized imagery for a professional presentation. The migration included creating specialized content sections like “The Science” and “The Story,” while developing targeted pages for different healthcare professionals to optimize both information clarity and conversion potential.
The technical execution involved our Data Specialist working closely with mTrigger’s team to ensure comprehensive migration of all business components, product information, customer records, order histories, and promotional codes. Our SEO migration strategy protected their digital visibility through a comprehensive audit that identified and resolved broken links, optimized title tags and meta descriptions across all content. We verified proper Google Analytics implementation throughout the new Shopify platform, ensuring uninterrupted performance tracking and search engine visibility throughout the transition.
Interested in migrating and redesigning your website?
Our team of certified developers and designers at Always Open Commerce will work closely with you in migrating or redesigning your website. You’ll be guided through the whole sign up to launch process.
With expertise of over 10 years, our professionals possess a deep understanding of web development with a clever eye for visually appealing designs. We craft unique and engaging websites that mirror your brand’s identity. Contact us now!
