A New Stormy Kromer Website Launched
About Client
Since 1903, the Stormy Kromer has embodied independence, wit, and grit of the upper Midwest. It all began with a cap that transformed into a symbol of resilience and creativity. They take pride in their simple yet innovative solution that not only kept Stormy’s ears warm and secure but also marked the inception of what would become an iconic piece of American heritage—the Stormy Kromer cap. Over the past century, Stormy Kromer reflects our enduring spirit fueled by adventurers who seek out experiences beyond comfort zones.
Goals
Our goals for this e-commerce store includes
- Migrate current BigCommerce theme to Cornerstone
- Update website design/UX
Web design
Stormy Kromer enhanced their digital presence through a BigCommerce theme migration to Cornerstone, collaborating closely with AOC for the technical facets of the transition. The project underscores a commitment to elevating overall usability—transforming their website into an engaging platform.
An in-depth UX audit was recommended to properly scope the theme update. Prioritizing user-centric design principles establishes an immersive online shopping experience that reflects its heritage. The primary objective was to fix intricate details and refine links associated with products and banners, ensuring seamless navigation for users exploring their distinctive range of outdoor apparel. As part of this transformation, they requested adjustments to their checkout and thank you pages—critical touchpoints in the customer journey where user satisfaction can greatly influence brand loyalty.
Central to the initiative is the incorporation of a sophisticated custom page builder for their new homepage design, elevating user experience (UX) and ensuring dynamic content that captivates visitors. This allows for seamless customization, empowering Stormy Kromer to showcase its rich product offerings with unparalleled visual appeal. The integration of such advanced features will facilitate a responsive layout that adapts effortlessly across devices.
Interested in migrating or updating your website?
Our team of certified developers and designers – Always Open Commerce is here to help you work on your existing website. Migrate your assets to a new website theme, and redesign every inch of your digital storefront with utmost expertise and creativity. From your initial reach out, we’ll be guiding you through the whole process.
With an experience of over 10 years, our talented professionals possess a deep understanding of web development with a keen eye for visually appealing designs. We craft unique and engaging websites that reflect your brand’s personality. Contact us now!
