Interior Design
B2C
Affordable Interior Design’s Quick-Fix SEO Strategy Delivers Major Gains
Affordable Interior Design is a service powered by Uploft, a family of brands providing exceptional interior design for busy people. Uploft aims to demystify the design process through fast, easy, and fairly priced services with no minimum spend or obligation to buy. They operate in multiple locations across the Mid-Atlantic and Northeast U.S.
Affordable Interior Design is a service powered by Uploft, a family of brands providing exceptional interior design for busy people. Uploft aims to demystify the design process through fast, easy, and fairly priced services with no minimum spend or obligation to buy. They operate in multiple locations across the Mid-Atlantic and Northeast U.S.
Scope Summary
The Effort
Conversion-Focused UX Improvements
CTA & Lead Capture Optimization
Technical SEO Cleanup
Backlink Audit & Authority Building
Keyword & Performance Monitoring
Case Study Category
Monthly
Service Model
Monthly
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We offer three flexible service models: On Call, Project, Monthly. See our pricing page for details.
Theme: Hello Elementor
Team Members
Vianca: Project Manager
Jaybee: Developer
Myles: UI/UX Designer
Manuel: SEO/GEO
Kevin: CRO
Tech Stack
Adobe XD
Adobe PhotoShop
SemRush
Google Analytics
Google Search Console
Why It Was A Fit
Affordable Interior Design's website was functional but operated more like a digital brochure than an active lead-generation channel. The site showed weak first-impression value communication, missing calls to action, and difficulty attracting customers online. The initial work focused on targeted conversion and search improvements rather than a full website overhaul.
Ongoing Priorities
The Monthly engagement centered on several recurring or evolving priorities:
Strengthen first-impression value communication and conversion pathways.
Improve lead capture through prominent calls to action and visitor-recovery tools.
Address technical SEO issues and backlink quality.
Monitor keyword performance and overall website effectiveness.
The Engagement
We focused on targeted conversion and search improvements rather than a full-site overhaul. The work brought UX and lead-capture changes, technical SEO cleanup, backlink-quality work, and ongoing performance monitoring into one continuing support model.
That structure gave the team a way to make incremental improvements as new opportunities surfaced. Observed website and keyword performance could inform future adjustments, while conversion, search, and lead-generation work continued within the same engagement instead of being treated as separate one-time projects.
What We Improved Over Time
Conversion-Focused Website Experience
The work prioritized a stronger first impression and clearer paths to conversion. The above-the-fold section was redesigned, logo placement was adjusted for brand recognition, navigation was made clearer, and prominent calls to action were placed to encourage visitors to schedule a call.
Lead Capture
An exit popup was added to engage visitors before they left the site, extending the lead-capture system beyond the primary calls to action.
SEO Health and Authority
The SEO work included backlink audits, removal of harmful links, technical issue cleanup, and relevant backlink building intended to improve site health, authority, and search performance.
Monitoring and Iteration
A monitoring system was established to track keyword performance and overall website effectiveness so future adjustments could be informed by observed performance.
Notable Wins
Clearer first-impression value communication and navigation.
More deliberate lead-capture paths through calls to action and an exit popup.
Technical SEO cleanup and backlink-quality work.
Ongoing keyword and website-performance monitoring.
Estimates and Timesheet
Custom Design
Theme Development
Conversion Rate Optimization
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