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Trophy Outlet Migrates from WooCommerce to BigCommerce for a Faster, More Flexible Customer Experience
Trophy Outlet has been a trusted online destination for trophies, medals, plaques, and recognition awards for over 30 years. With hundreds of customizable items and engraving options, their WooCommerce store had become slow, difficult to maintain, and increasingly limited as the catalog expanded.
Flyers ASAP is a printing company in Atlanta offering services such as custom flyers, business cards, and same-day printing, combining direct printing with in-house graphic design for tailored solutions.
Scope Summary
The Effort
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Case Study Category
Conversion Rate Optimization
This range is provided only as a reference to help estimate similar engagements. Actual costs vary based on project scope, complexity, custom functionality, and client direction.
Service Model
Project
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Theme: Cornerstone
Team Members
Vianca: Project Manager
Aldfrei: UX/UI Designer
Jaybee: Developer
Diana: Data Admin
Kevin: CRO
Tech Stack
Figma
Klaviyo
Mailchimp
Conversion Context
Trophy Outlet needed to modernize a highly customizable awards storefront while preserving the product-configurator logic and catalog depth customers rely on.
Friction We Found
Trophy Outlet’s first attempt at a redesign was handled by an offshore company in India, but despite months of work, the results were disappointing: the UX remained confusing, the design felt dated, and the build lacked the polish and structure needed for a modern ecommerce brand. On top of that, their old BigCommerce Roots theme was outdated and limiting, especially for the product configurator that powers their personalized awards.
Knowing exactly what to avoid the second time around, the owner thoroughly vetted established and reputable BigCommerce agencies. Many were overpriced or unwilling to take on a project of this scope. Always Open Commerce stood out as the ideal partner: experienced, transparent, conversion-focused, and able to support the custom work and creativity required.
Optimization Priorities
Migrate from the outdated Roots theme to a modern Cornerstone architecture
Improve overall site UX, speed, and visual hierarchy
Completely redesign homepage, category, and product pages
Rebuild and refine the complex product configurator for clarity and ease of use
Make search and product discovery more intuitive
Add new categories and restructure navigation for SEO and usability
Improve product page transparency (pricing, variants, options)
Introduce a checkout progress bar to reduce cart abandonment
Implement bulk pricing updates
Build all templates with client-editable architecture
Create new branded email templates with coupon functionality
Preserve existing SEO value during theme migration and URL updates
What We Changed
We began with a UX/CRO-focused redesign of the entire storefront, starting with a modern Cornerstone base to replace the outdated Roots theme. The navigation was rebuilt for clarity, product discovery, and SEO performance, while the product configurator was restructured for simpler selections, cleaner layouts, and greater transparency. Category pages were redesigned with improved internal linking and filtering, and product pages received a full makeover so shoppers could confidently customize and understand pricing. We also delivered a full suite of branded email templates engineered for conversions, including abandoned cart flows with coupon integration. All new pages were developed with a client-editable architecture to support long-term scalability.
Performance Results
Easier and more enjoyable browsing experience.
Easier and more enjoyable browsing experience.
More intuitive site navigation.
Reduced friction in the checkout process.
Increased customer confidence and control.
Increased customer satisfaction.
Encouraged repeat business.
Date Period Sep 01- Nov 27, 2025 VS Sep 01- Nov 27, 2024
Outcome
Trophy Outlet’s new BigCommerce store is cleaner, faster, and far more intuitive than their previous build, unlocking a meaningful improvement in how customers browse, customize, and purchase awards. The enhanced product configurator, restructured navigation, and streamlined checkout flow created a more modern and trustworthy shopping environment — exactly what the owner hoped to achieve after his first rebuild attempt fell short. Thanks to the Cornerstone migration and AOC’s UX/CRO-driven design, Trophy Outlet now has a scalable, future-proof foundation that makes purchasing easier and encourages repeat business.
AOC was great, we had some issues at the beginning figuring out communication. But very happy with the finished product. Our website looks much cleaner and easier to use. I will be coming back to them for more work in the future. Other than that they were great and would recommend them.
- Kodie S., Trophy Outlet , Owner
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